Dec 2021 – Feb 2023 · 1 yr 2 mos · Bangalore

• Working at the intersection of product, tech and design. It’s the scale and scope of what Design can do for Bharat (India beyond it's mega cities). The opportunity to go beyond just interfaces - to rethinking systems, services, behaviors, relationships. For udaan B2B is not one uniform faceless entity, or a billion people target market - it's about serving India's under-served and making a human impact. The canvas is so much bigger!

Dec 2016 – Dec 2021 · 5 yrs · Bengaluru, Karnataka, India

• Lead the Product Experience charter for the expanded GoMMT group (NASDAQ MMYT) including the travel super apps: MakeMyTrip and Goibibo.
• A journey of transformation of one of India's most respected travel brands - historically seen as a Design laggard, to a Design leader. Placing Design, Designers, and Design culture front and centre of change and reinvention.

Oct 2016 – Present · 9 yrs 5 mos · India

• Curating, leading, working with the volunteer team that powers India and SE Asia's largest and most influential Design-In-Tech event. The 1st DesignUp conference took place in Bangalore in Nov 2016, and 4 editions later has established itself as "the definitive Design-in-Tech event" (YourStory), "the Gold Standard of Design Conferences" (Akshay Kothari) and listed amongst the world's "most exciting Design events" by Quartz. DesignUp continues to be community-driven, volunteer-led passion project and a side-gig.

Feb 2016 – Feb 2020 · 4 yrs · Bengaluru, Karnataka, India

• + Work closely with Founders, CEOs and startup teams to create delightful product experiences
• + Define product roadmaps and continually sharpen the product-market fit
• + Define team structures, kickstart, scale product design teams
• + Work across-teams to embed design thinking across the startup orgs
• + Advising non-portfolio companies on design experience, product-market fit

Feb 2015 – Feb 2019 · 4 yrs · Bangalore

Feb 2015 – Dec 2015 · 10 mos · Greater Bengaluru Area

• + Led the user experience design charter for Flipkart - one of India's youngest and most visible digital brands
• + Lead a ~100 member team across the Consumer, Customer Experience, Seller/Marketplace, Creatives/Media - whilst supporting Branding and Product Marketing
• + Leverage on design-led innovation to build immersive experiences for customers, sellers and call centre agents
• + Mentor and champion people to build a high performance team and a centre of design excellence

Jan 2014 – Feb 2016 · 2 yrs 1 mo

Dec 2009 – Feb 2015 · 5 yrs 2 mos · Bangalore & Noida

• + Lead, mentor the multi-locational, multi-disciplinary India design team
• + Work with designers to create roadmaps for continually rejuvenating existing products, tools and services and to define the next generation of software/apps for multiple devices
• + Contributed to growing the team and its reputation
• + Championing new innovative ideas and projects that have positioned the team as an acknowledged centre of excellence
• + Empowering the team to take on independent leadership across products, tools, services and user categories

Mar 2007 – Dec 2009 · 2 yrs 9 mos

• + Led the design team to create, rebrand or rejuvenate some of India's best known and most loved brands across multiple categories
• + Clients included GSK, The Bangalore Airport (BIAL) and Delhi/Hyderabad Airports (GMR), GVK, Aegon Religare, Tata, Aditya Birla, Trident

Feb 2005 – Mar 2007 · 2 yrs 1 mo

• + Co-founded and ran the UK based specialist brand consultancy with expertise in Research, Brand Audits and Strategy
• + Clients included Roche, 3M, Manchester Council, Meridian and Peninsula

Dec 2002 – Jan 2005 · 2 yrs 1 mo · Manchester Area, United Kingdom

• Worked across a dual role - of being a consultant and advisor to startups in the Salford region (a Salford University Initiative) as well as taught two subject areas.
• Previously taught/lectured on Typography and Design Management in other universities in UK and in India.

Sep 2000 – Jun 2002 · 1 yr 9 mos · Greater Bristol Area, United Kingdom

• + Helped brands make the journey from brick-and-mortar businesses to becoming real, interactive, informational and transactional entities in the virtual world.
• + Brands worked for included Orange, Save the Children UK, Peugeot, Eagle Star, Zurich

Jun 1998 – Sep 2000 · 2 yrs 3 mos · Mauritius, Reunion Isles & Madagascar

• + Worked across brand creation and communication - for a number of local and multi-national brands including the Sun Group of Resorts, KFC, Greys, Le Moulin Le Concord, Coca Cola

Nov 1995 – Jun 1998 · 2 yrs 7 mos

• + Worked on corporate identity, packaging & publication design programs
• + Closely participated in one of the first, and then possibly the biggest, rebranding program in modern India - for ICICI retail banking
• + Worked for brands such as The Times, Seagrams, Hindustan Levers, Arvind Mills and Dabur