Feb 2023 – Feb 2024 · 1 yr

• Product Innovation dives into how to go from a Goal (usually a company growth goal) to Product Launch.
• We cover Innovation Strategy, AI Product Innovation, Innovation Culture, and how to get to Launch with actionable frameworks, templates, and real-world case studies!

Oct 2022 – Jun 2023 · 8 mos

Feb 2021 – Sep 2022 · 1 yr 7 mos

• Hired by Founder/CEO to build new product for Pendo to enter the digital adoption market and 3X Pendo’s TAM. Adopt - a platform to drive digital transformation, workflow productivity, and the future or work - launched in early 2022, and immediately became one of the top 3 digital adoption category leaders according to Forrester and Everest Group. To drive efficiency and digital workplace experience, check out Pendo Adopt.

Jul 2022 – Present · 3 yrs 8 mos

Feb 2022 – Present · 4 yrs 1 mo · United States

May 2021 – Present · 4 yrs 10 mos

• https://www.riverwoodcapital.com/advisors/

Jan 2021 – Present · 5 yrs 2 mos · San Francisco Bay Area

Jun 2020 – Jan 2023 · 2 yrs 7 mos

• IPO on New York Stock Exchange in 2021. Acquired by Thoma Bravo at 97% premium in 2023.

Jan 2020 – Jan 2024 · 4 yrs

• Braintrust is the biggest Web3 Talent Marketplace. If you are looking for amazing talent (FT, Freelance, or Part time) check out usebraintrust.com.

Apr 2019 – Nov 2020 · 1 yr 7 mos · San Francisco Bay Area

• Jump started product-led growth. Transformed product culture by rebuilding product, design, insights teams and developing new product development process as well as North Star metrics frameworks -- dramatically increasing velocity and innovation. Developed the company Theory of Growth, 7-year product experience vision, and strategy to guide product development and roadmaps for next 2-3 years.
• Lifted engagement 60% and new user retention 20% while turning off paid marketing through combination of opening up content for sharing, new onboarding experience, and new product features to lift retention. Sponsored and led major brand and product redesign.
• Owned the Local Business revenue line, driving triple-digit growth by defining product strategy, launching new paid and unpaid product lines (ie Local Deals, Business Posting, Mobile Admin & Analytics), and re-architecting the platform.
• Defined and sponsored Neighborhood Vitality for Nextdoor, creating a differentiated social media strategy for growth while encouraging kindness and connection. Sponsored the Neighborhood Vitality Advisory Board, developed the Neighborhood Vitality metrics frameworks, and directed the overhaul of content moderation on the platform to make Nextdoor a more socially inclusive environment.
• Sponsored and led successful acquisition of Hoodline to bring new content into the Nextdoor product, lifting engagement. Successfully integrated two large M&A deals, delivering new product experiences that lifted engagement in Nextdoor product within weeks of acquisition.
• Advocated, developed the vision for, and oversaw execution of the Neighborhood Ads Center (NAC) and Multi-Location Ads (MLA), new and differentiated self-serve ad platforms and products to fuel revenue growth while keeping cost of sales low.

Jan 2018 – Present · 8 yrs 2 mos · San Francisco Bay Area

• Advisor to Artificial Intelligence, blockchain/Web3, and SaaS startups creating new categories and networks of value. Advisor and Coach to top CEOs and CPOs at fast-growing startups building their product strategy and product culture.

Jan 2018 – Jan 2021 · 3 yrs

• Advise startup founders on Product Strategy and Product Development process. http://sapphireventures.com/

Jan 2016 – Jan 2018 · 2 yrs · San Francisco Bay Area

• Co-led the creation of AWS Honeycode. Led & inspired multiple teams of Product Managers, UX Designers, and Web/Mobile Engineers to invent this new-to-the-world product from the ground up. As the General Manager and manager-of-managers for this new product, developed the vision & strategy (PRFAQ), processes (dashboards, management rituals, internal SLAs), and resources (budgets, headcount) for my team to do the best work of their lives. Built the team from 2 to 150 in 18 months, building the organizational strategy and mechanisms to enable effective scaling at every stage of team growth.
• [Left in 2018 after the team was at scale and product was largely defined to advise blockchain/cryptocurrency startups in 2018, as this technology was starting to show potential of becoming a game-changer for the future of society.]

May 2015 – Oct 2016 · 1 yr 5 mos

• Vice President / Head of Product Experience & Design for a revolutionary next-gen big data, real-time event IoT (Internet of Things) platform. Hired and enabled a superstar team of product managers, interaction designers, visual designers, design researchers, and UX engineers to create the easiest-to-use and most beautiful IoT product in the world.
• In 18 months, my team and I:
• Developed the vision for the IoT Product in just 2 months, in time for Dreamforce 2015
• Grew the entire UX design, visual design, design research, UX Engineering, and front-end product management organization
• Designed and built the UX for the Salesforce IoT Cloud, successfully balancing tactical design and strategic design priorities and processes within the agile development process
• Conducted many Executive Briefings and high-stakes meetings with CEOs and CIOs, resulting in several large enterprise deals
• Developed the insights and materials for sales enablement and customer onboarding with the go-to-market team
• Worked with partners (such as Deloitte, etc) to showcase the IoT Cloud platform at Dreamforce 2016
• Delivered keynotes and executive briefing sessions at Dreamforce 2016 focusing on building the IoT Cloud Product Experience

May 2014 – Apr 2015 · 11 mos

• Drove the "Lightning Experience" project to re-invent the world's #1 CRM product, including new key sales experiences, signature interactions, and visualizations. Developed holistic product vision and experience design principles across the Salesforce Clouds to guide future design.

Jan 2012 – May 2014 · 2 yrs 4 mos · San Francisco Bay Area

• Founded and co-led the Organization Design ("Design for Change") practice to drive innovation and design within client organizations. Grew Organization Design into one of the largest businesses in the Bay Area.
• Managed multi-million dollar P&L and pipeline. Negotiated MSAs and SOWs with large clients, such as Visa, Bridgewater, LPL Financial, Life Technologies (now Thermo Fisher) and Genentech.
• Designed and instituted innovation cultures and capabilities for global clients, focusing on regulated industries (financial services & biotech/pharma):
• Led development and implementation of UCI (user-centered innovation) process for Life Technologies.
• Architected, sold, and managed launch of multi-year innovation effort for LPL Financial.

Feb 2007 – Jan 2012 · 4 yrs 11 mos · San Francisco Bay Area

• Strategist, client relationship manager, and project lead for large multi-national projects.
• Led and designed numerous user-centered digital experiences, including:
• HCD Connect web platform & tools for the Bill & Melinda Gates foundation
• digital go-to-market strategy and concepts for MetLife Insurance
• Innovator's Accelerator digital learning platform for Apollo Group
• mobile payment experiences and interactions for Visa Inc
• GE Money Bank branch experience redesign
• website design and development, consumer engagement strategy, and branding for Elizabeth Warren and the Consumer Financial Protection Bureau (CFPB)
• Led the multi-country project that resulted in HCD (Human-Centered Design) Toolkit and HCD Connect digital community, which won the Gold Businessweek/IDEA Award for Design Strategy. Wrote and managed all the content for first three iterations of the HCD Toolkit. PDF available at: https://yali.state.gov/wp-content/uploads/sites/4/2015/07/IDEO_HCD_ToolKit.pdf

Jul 2003 – Aug 2004 · 1 yr 1 mo · Moscow, Russian Federation

• Re-joined Leo Burnett on request of global management to lead research & brand planning in Russia.
• Partnered with top leadership, creative, and client service to deliver business-building and award winning advertising for clients such as Procter & Gamble, Raiffeisen Bank, Tarkett, Cadbury.

Jan 1997 – Jan 1999 · 2 yrs

• Consultant & Strategist at The Lab, Leo Burnett's Global Brand Consultancy.
• Led projects for global clients such as Procter & Gamble, Disney, Motorola, and Kellogg's, including Brand Vision/Mission/Essence/Positioning, Brand Architecture, Scenario Planning & War-Gaming, and Data-Driven Business Storytelling.
• Developed the idea and strategy to change Kellogg's Special K advertising from women's weight loss to celebrating powerful, healthy women in the "Reshape your Attitude" campaign. Won "Grand Good" advertising award for this brand strategy and campaign:

Jan 1996 – Jan 1997 · 1 yr

• Emerging Technologies Specialist in Business Development. Worked with C-level executives in crafting new business pitches. Integral role in winning $100MM+ global accounts.
• Project Manager for Leo Burnett’s first website. During this project, we started to see glimpses of what the internet would become.