Nov 2021 – Dec 2023 · 2 yrs 1 mo

• Livekart.io is a SaaS platform that helps creators and D2C brands automate live commerce on social media channels (facebook, instagram, youtube etc). In short making social live stream engaging and shoppable. Raise funding backed by SOSV Global.
• >> Key painpoint: Live selling is more popular on social media e.g Facebook , Instagram but it is all done manually by solopreneurs and brands which is not scaleable.
• >> Solution: Automated SaaS platform using one click checkout on social media to drive conversions and growth
• Domain: D2C Brands, Live E-commerce, SMB and creator economy.

Nov 2019 – Nov 2021 · 2 yrs

• Tokn (Community platform) - AI powered community ad tech SaaS platform built for D2C brands and online sellers to co-promote and drive new customers. Tokn matchmaking engine guarantees online businesses get discovered when they join invite-only community and thank their customers with tokn powered e-gift card in turn driving more new customers from other businesses. Scaled to 250+ online businesses to drive 1 million transactions driving GMV of ~10mn usd.
• >> Key painpoint: D2C brands and Online e-commerce stores face a customer acquisition problem as they have to spend huge money on Facebook, social and google ads.
• >> Solution: AI platform that helps stores to cross promote each other with the power of a virtual gift card.
• >> North star metrics - 250+ online brands driving 500,000 transactions worth 5 crore in GMV.
• >>Raised funding backed by MOX - SOSV.
• Brands using SaaS platform to drive down CAC : XYXX, Fashor, Peesafe, Innersense, ixigo, rage coffee,cubmcpaws, keeros, wowmomos, medibuddy, faasos, cleardekho, shawacademy + 200 more
• Official partnership with MI (Xiaomi) to power their gifting division for Indian customers.

Jun 2017 – Nov 2019 · 2 yrs 5 mos

• Our mission has been to help and grow SMBs by leveraging technology and automation.
• >>Jumpstart (SaaS platform) www.gojumpstart.in - an AI powered text messaging based automated CRM driving online discovery, word of mouth and customer interactions while impacting purchase decisions, brand visibility and customer experience. Jumpstart scaled to 5000+ paid businesses driving 50 million customer annual interactions from single store locations to multi-store brands (blue star, social, LG) across more than 50+ verticals in the retail and service space.
• >>Raised funding backed by Venture Catalysts, JPIN (London) and Marquee angels across globe.
• Domain: SMB, SaaS, E-Commerce and Enterprise Tech

Feb 2015 – May 2017 · 2 yrs 3 mos

• >>Built and led consumer p&l for fastest growing consumer brand in the Automobile (mobility). CredR scaled to 40 million USD in GMV to become largest pre-owned two wheeler marketplace in India. CredR was backed by marquee investors Eight Road Ventures (Fidelity), Amazon and Growth Story ventures.
• >>Awarded Top 50 Most Influential E-Commerce Professional of India by CMO Asia for 2017.
• Spearhead overall co-ordination across teams to drive metrics (marketing, product, operations, customer success) - city launches (5 cities), product launches (web, mobile, offline stores, C2B division), major marketing & sales campaigns (festivals), and brand (360 degree) launch. Overall coordination for customer lifecycle conversion -to- nps to repeat (customer happiness).
• Ideate and launch new financial products (Insurance, Finance and Road side assistance) for channel partners.
• As a CMO, Built and led 360 degree marketing teams from scratch (brand, digital, social, creative/PR, content/community, product growth, and ATL/BTL marketing) with consumer p&l responsibility.
• Strategise and execute brand, marketing and media planning/mix.
• Reduced CAC 85% (day one) leveraging product, partnerships, content and community.

Jul 2014 – Jan 2015 · 6 mos

• Worked on consulting projects related to market sizing, segmentation, industry analysis and framing go-to-market strategy for tech and e-commerce companies.
• Key projects: Go to market strategy for Saudi based Unicorn
• Strategising business positioning and go to market for launching e-commerce business for a global unicorn group in Middle East. Go to market strategy across value chain (business models) - logistics, procurement, demand generation channels.
• Other projects: Sustainability (MNC Chemical giant), Learning disability solution (edtech).

Apr 2010 – May 2012 · 2 yrs 1 mo

• Building public relations with news and media channels to drive media coverage and share of voice.
• 360 degree coverage of all social media channels (blogs, twitter, Facebook) for relevant targeting and though leadership to attract Enterprise clients.
• SEO and SEM strategy to growth hack channel and customer acquisition to drive more brands for enterprise SaaS.
• Martjack was acquired by Capillary.

Sep 2009 – Apr 2010 · 7 mos

• >>Stockezy was India's 1st social investing platform designed to connect Indian stock market investors.
• Driving growth hacks to reduce CAC by 30% leveraging content and community.
• Handling product led growth hacks using customer communications (emailers, website communication, dashboards) to drive more repeat engagement and community actions.
• Ideated and developed 1st messenger based stock market bot in India (using gmail, yahoo messenger) to get updates.
• Driving PR functions to get more media coverage and share of voice.