Jul 2022 – Jan 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

Sep 2021 – Jul 2022 · 10 mos · India

Apr 2020 – Aug 2021 · 1 yr 4 mos · India

• In charge of new business development for isobar consulting & isobar.

Apr 2015 – Dec 2016 · 1 yr 8 mos

• Grew the team from a 3 members in year one to 50 members over the next four years of service at isobar. The topline number grew by 20x in the same same period, while maintaining the bottom line. The key learning during this phase of my career was creating a high performing team.

May 2013 – Mar 2015 · 1 yr 10 mos

• Set up the Isobar team in Bangalore & Chennai
• Increased the business from the region

Nov 2011 – Apr 2013 · 1 yr 5 mos

• I set up the operations of Isobar in South India. We are now established in the market and currently working with over 10 brands from the market.
• Achievements:
• Client acquisitions, Build the entire Isobar team from scratch.

Dec 2016 – Apr 2020 · 3 yrs 4 mos · Bangalore

• Our vision is to create a cleaner & efficient digital media ecosystem. In pursuit of this, What Clicks is in the business of identifying various wastages in digital investment related to but not limited to Ad Fraud, Transparency, Fragmentation, Dated Technology Stack, Lack of Awareness & Knowledge, Wrong execution, etc. Our digital audit service provides the customers with the WHY, HOW & WHERE the inefficiency is creeping in. We are also actively fighting fragmentation with our proprietary tool IRA, which is trying to democratise as well as create actionable insights with the customers digital media data.

Apr 2010 – Nov 2011 · 1 yr 7 mos · Bangalore

• I was into client servicing and business development at Interactive Avenues, a leading digital marketing agency in the country.
• I handle all the digital marketing initiatives of Tanishq, the leading jewellery brand in India; Deccan Charters and The Wink Store.
• The new product launch of Britannia was done by our team, targeting only Mumbai. The branding campaign of Amante, targeting female was also handled by us.
• I have also worked with brands like Myntra.com, Toyota, Orange County and Xylys Watches in the past.
• I handle the online sale, brand strategy of Tanishq. The presence of Tanishq brand in the social media space is driven by my team.
• Got extensive exposure in online sales while handling Myntra.com, this included the planning strategy, alliances and optimisation of the campaigns.
• I have comprehensive knowledge of Google AdWords, Google Analytics, Social Media Platforms and Media Planning.
• Achievements
• Client acquisitions like Tanishq, Britannia, Deccan Charters, Myntra & Carat Lane

Jun 2008 – Mar 2010 · 1 yr 9 mos · Bengaluru Area, India

• I was part of the media sales team in DNA. I was into corporate sales and the categories that I handled include Retail, Lifestyle & Real Estate.
• I was in charge of Real Estate vertical in the company during the year 2009-10. This was the largest contributor in terms of revenue for DNA.
• Achievement
• The first ROAD BLOCK for the newspaper by Patel Real Estate group.

Apr 2007 – May 2008 · 1 yr 1 mo

• This was an entrepreneurial venture, started by 6 friends. The product that we made was a lifestyle Tabloid for the IT crowd in Cochin & Trivandrum.
• I was in charge of branding, sales and space advertising. Forming key strategic alliances.
• Learning : Cochin & Trivandrum were not evolved to handle a lifestyle Tabloid at that time, the advertisers and the readers.

Aug 2006 – Apr 2007 · 8 mos

• I was in charge of generating revenue through space marketing for the magazine.