Vishakha Savdekar

Digital Marketing Specialist

Pune, Maharashtra, India9 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in managing high-budget PPC campaigns.
Proficient in SEO and digital marketing strategies.
Strong analytical skills for market trend identification.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and PPC strategies.

Contact

vishakha.savdekar@livpure.com LinkedIn

Skills

Core Skills

Digital MarketingPpcSeo

Other Skills

Digital MediaEmail MarketingFast-Moving Consumer Goods (FMCG)Google AdWordsGoogle AdsGoogle AnalyticsGoogle Webmaster ToolsMarketing StrategyPay Per Click (PPC)Performance MarketingPhotoshopSearch Engine Marketing (SEM)Social Media AnalysisSocial Media Marketing

About

Experienced Digital Marketing Executive with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Consumer Goods, Google Webmaster Tools, Adobe Photoshop, and Search Engine Marketing (SEM). Strong marketing professional with a Master of Computer Applications (MCA) focused in Computer/Information Technology Administration and Management from Morden College Of Enginering, Shivajinagar, Pune.

Experience

Livpure private limited

Digital Marketing Executive | Performance Marketing | Facebook Ads | Google AdWords

Jun 2021 – Present · 4 yrs 9 mos · Pune, Maharashtra, India

Livpure Smart Company Currently I am handling All Digital Marketing Strategies, Strategies Building For Marketing Campaigns Like With the Platform is More Suitable & Beneficial for getting good ROI. Coordinate With Performance Agency, Branding Activities, Execute the Performance Plan.
Own and manage a 2Cr PPC monthly budget to achieve pre-agreed channel targets
Manage and optimize paid media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy;
Analyzed website and sales data to identify market and product trends.
Work on web analytics implementation & conversion tracking for channel attribution.
Focused on trends of customer behavior using pathing and metrics in sales funnel.
Performed product analysis for consumer & product insights to increase conversions.
Design and develop high performing landing pages
Perform technical site analysis, competitive/keyword research, and link analysis
Monitor industry trends and new product offerings to stay ahead of our competition
Prepared reports for management through performance of projects.
Analyze weekly & monthly marketing key metrics & report on success.
Adjust bids, apply filters and targeting settings to optimize performance
Monitoring & reporting to managers on the effectiveness of strategies/campaigns.
Tracking record in the development and implementation of integrated campaigns.
Using Shopify, Google Analytics and other internal platforms to answer questions for users.
Social Media Analysis - Analyzed various websites and Facebook pages for better effectiveness.
Collaborated with Design and Content Team to promote blog posts and guest posts.

Digital MarketingPPCGoogle AdWordsPerformance MarketingSocial Media Analysis

Times & trends academy

Digital Marketing Executive

Sep 2020 – Mar 2021 · 6 mos · Pune, Maharashtra, India

Enertechups

Digital Marketing Specialist

Jul 2020 – Sep 2020 · 2 mos · Pune

Pay Per Click (search, display, shopping, video ads)
Facebook, Linkedin Paid Marketing
Social Media
Graphic Design
Lead and Website Management
communicate with clients

Sankalp computer & systems pvt. ltd.

SEO Analyst

Jan 2018 – Jun 2020 · 2 yrs 5 mos · Pune Area, India

Google Analytics
Google AdWords Fundamental (PPC)
Email Marketing
Paid Search Campaigns
SEO for Ecommerce Local Websites Domain
Paid Social Media Marketing
Weekly and Monthly Reports
Keywords/Competitor/Backlink Analysis
Google analytics / Webmaster / Keyword planner
Whats App Marketing (Using Paid tool)

SEOGoogle AnalyticsEmail MarketingDigital Marketing

Ievision it services p. ltd.

Digital Marketing Executive

Dec 2016 – Jan 2018 · 1 yr 1 mo · Pune Area, India

Responsibilities:
Search Engine Optimization (On Page).
Title, Meta Description, Keyword (its Density), Heading tags.
Robot.txt file, Sitemap, Duplicate Content.
Site Performance- Google/Alexa.
Website Accessibility-Loading Time, Responsive, URL Rewriting, Domain Length, etc.
Support a team of SEO & SEM executives in achieving traffic goals.
Google-Webmaster, Analytics, Tag Manager, Schema.org.
Search Engine Optimization (Off Page).
Improve a company's organic search results.
Define topic, Develop theme and execution of:
Blog posting Guest Blogging, Search Engine, Article, Directory, Link Submission.
Press release & RSS submission.
Keep working on the improvement of web traffic.
Social Media.
Generating traffic and leads through Social media platforms.
Design, build and manage presence in social networking sites: Includes Facebook, Twitter, YouTube, and Google + etc. Create and implements social media strategy.
Paid Campaigns
Google AdWords: (PPC, CPC, CPM, CPA) & tools.
Social Media Paid Marketing (Facebook, Instagram, Twitter, LinkedIn, YouTube & Pinterest.)
Website Content Maintenance. - Blog, Images

SEOSocial Media MarketingGoogle AdWordsDigital Marketing

Pace hr innovations private limited

Digital Marketing Executive

Jul 2016 – Dec 2016 · 5 mos · Pune Area, India

Pune Area, India
1) WEBSITE:
A) ON PAGE:
 Well Updates with Google Algorithm & work accordingly.
 Title, Meta Description, Keyword (its Density), Heading tags.
 Micro data, Robot.txt file, Sitemap, Duplicate Content.
 Site Performance- Google/Alexa.
 Website Accessibility-Loading Time, Responsive, URL Rewriting, Domain Length, etc.
 SEO management across multiple search engines and implement seo best practices.
 Keep up with latest trends in web design.
 Support a team of SEO & SEM executives in achieving traffic goals.
 Google-Webmaster, Analytics, Tag Manager, Schema.org.
B) OFF PAGE:
 Improve a company's organic search results.
 Define topic, Develop theme and execution of:
Blog posting|Guest Blogging I Search Engine I Article I Directory I Link Submission.
 Press release & RSS submission.
 Keep working on improvement of web traffic.
 Keep up with latest trends in user experience research as well as promote best practices.
 Support a team of SEO and SEM executives in achieving traffic goals.
2) SOCIAL MEDIA
 Generating traffic and leads through Social media platforms.
 Design, build and manage presence in social networking sites:
Includes Facebook, Twitter, YouTube, and Google + etc.
Create and implements social media strategy.
 Hootsuite, Buffer.
3) EMAIL MARKETING
 Generating traffic and leads through email Marketing.
 Weekly/Monthly newsletter to prospects and clients.
 Email campaign designing, messaging design and dispatch.
4) PAID CAMPAIGNS
 Google AdWords: ( PPC,CPC, CPM, CPA, ECPC, CPL) & tools.
 Social Media Paid Marketing (Facebook, Instagram, Twitter, LinkedIn, YouTube & Pinterest.)
5) COMPANY INTEGRATION
 Support client’s acquisition team through marketing collaterals, product broachers, proposals, corporate AV Presentations.
 Work closely with sales/support/technical team to identify market specific value propositions, key messages, and account strategies.