Dec 2024 – May 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

• Spearheading SDR and ABM content strategy
• Developing and executing product launch enablement plans
• Crafting strategic sales enablement materials
• Managing partner and customer marketing initiatives
• Designing content strategy for corporate events

Jul 2024 – Dec 2024 · 5 mos

• Manage and oversee all aspects of product marketing and growth, ensuring strategic alignment and execution across all initiatives.
• Lead content creation for lead-gen campaigns, including whitepapers, webinars, and case studies, aligned with demand generation and sales teams.
• Develop joint value propositions with partners and identify promotion channels.
Spearhead event participation, showcase company offerings, define goals, target audiences, and key messages while managing logistics and follow-up.
• Define SEO objectives, focusing on keyword research, content optimization, and technical improvements.
• Manage relationships with Gartner and Forrester to influence market perception and strategic positioning.
• Identify events in EU and UK, build the team, coordinate and maintain logistics, create and promote content for the same.

Nov 2023 – Present · 2 yrs 4 mos · Bengaluru, Karnataka, India

• I am proud to be an ambassador for The Go-to-Market Alliances

Nov 2023 – Present · 2 yrs 4 mos · Bengaluru, Karnataka, India

• I am proud to be a PMA Ambassador!

Jul 2022 – Jun 2024 · 1 yr 11 mos

• Go-to-Market (GTM) Team:
• ABM campaign content plans for Retail, Telco, and Media.
• Creative content design - infographics, flow diagrams, and social media carousels.
• Questionnaire responses for RFPs.
• Product Team:
• Position products and features.
• Drive successful product launches.
• Conduct analyst calls for industry insights.
• Marketing Team:
• Develop marketing collateral: case studies and success stories.
• Ensure consistent messaging across platforms.
• Stay updated with industry trends.
• Sales Team:
• Drive sales enablement.
• Create battle cards and objection handling content.
• Develop engaging blog content.
• CSM and Partners Team:
• Drive partner marketing initiatives.
• Distribute regular product newsletters.
• Organize customer calls for impactful case studies.
• Market Research and Analysis Expertise:
• Drive market research.
• Create Competitive Analysis.
• Utilize the MEDDIC framework and Buyer Persona development.
• Proficient in Crayon and Kompyte templates.
• Experienced in utilizing Amplitude for user behavior analysis.

Jul 2022 – Jul 2023 · 1 yr

• Executed content delivery according to Product Launch Plans.
• Developed Product Marketing Plans aligned with the Product Roadmap.
• Planned and created Product Marketing materials for each release, including one-pagers, email notifications, product release blogs, and feature blogs.
• Designed and managed Feature Positioning Statements along with their launch plans.
• Led Product Enablement efforts within the organization, including designing the information architecture for the Customer Help Center from scratch.
• Provided guidance to a team of UX and Technical Writers for the newly revamped product interface.
• Orchestrated storyboards for Product Marketing and Help videos.

Nov 2020 – Jun 2022 · 1 yr 7 mos

• Create the roadmap for product documentation
• Created stylesheet and templates for One-Pager Feature Documentation, Release Notes, User Guide, Quick Start Guide, Getting Started Guide, and other product-facing customer documentation
• Identified the user personas and developed the voice and tone of the
• documentation
• Developed intent-based and topic-based technical content
• Introduced a streamlined documentation process inline with the Engineering Scrum
• Created documentation dashboard in JIRA to track the documentation requests
• Create product tour and onboarding videos
• Work with the UX team to review and revamp the entire product interface

Jan 2022 – Present · 4 yrs 2 mos

Oct 2018 – Nov 2020 · 2 yrs 1 mo · Bengaluru Area, India

Apr 2017 – Aug 2018 · 1 yr 4 mos · Bengaluru Area, India

May 2016 – Apr 2017 · 11 mos · Bangalore

Oct 2015 – Apr 2016 · 6 mos · Bangalore

Apr 2014 – Oct 2015 · 1 yr 6 mos · Le Parc Richmonde, 51 Richmond Road, Bangalore

May 2013 – Mar 2014 · 10 mos · Brigade Tech park,Bangalore,India

Mar 2011 – Apr 2013 · 2 yrs 1 mo · Bangalore