Jul 2017 – Jan 2021 · 3 yrs 6 mos

• Act as brand custodian and drive impact for brand growth.
• Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals.
• Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics.
• Drive creative and communication development to ensure consistent and concise messaging to the customers.
• Digital – Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar & build the brand buzz through influencers/collabs.

Dec 2014 – May 2017 · 2 yrs 5 mos

• Execute demand generation and account-based marketing covering existing and new accounts.
• Develop marketing plan, contact list, and contact database for target accounts.
• Work with agencies and specialized teams to plan and execute marketing activities.
• Deepen knowledge of industry market, target accounts, and competition.
• Assess competition's marketing strategy and activities.
• Analyze data, gain insights, course correct, and continuously improve results.
• Team with deal pursuit teams to strategize win strategies and differentiate solutions.

May 2014 – Nov 2014 · 6 mos

• Implement platform, email, and social media marketing plans for events and categories on Paytm Insider.
• Track and report digital marketing plans for effectiveness and efficiency.
• Implement various optimization techniques for continuous improvement in digital marketing performance.