Deeksha Anand

CEO

India12 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in product growth and marketing strategies.
  • Led successful loyalty program launches in multiple countries.
  • Passionate about tech leadership and digital transformation.
Stackforce AI infers this person is a Product Marketing Leader with expertise in digital transformation and loyalty programs.

Contact

Skills

Other Skills

AuditingBankingBusiness AnalysisBusiness DevelopmentBusiness StrategyCorporate FinanceFinanceFinancial AnalysisFinancial ReportingInternal ControlsMISManagementStrategyTaxValuation

About

šŸš€ My Journey: -Currently leading Google Play Points in the US after successful launches in India and Indonesia -13+ years spanning product marketing, digital transformation, strategy, and finance -Chartered Accountant and MBA from Indian School of Business I translate innovative ideas into market-ready products that users love and businesses value. My unique background bridges financial precision with product marketing strategy, giving me a distinctive approach to growth and go-to-market execution. I'm passionate about: 1.Product Growth & Marketing in India -Building & scaling loyalty programs -User acquisition strategies for the Indian market -Data-driven product marketing decisions 2.Tech Leadership Career Journey -Transitioning from finance to product marketing -Breaking into and growing at Big Tech -Building personal brand through content On "Behind the Feature," I interview tech leaders to uncover the stories behind game-changing products, focusing on Indian apps' strategies and user insights. Follow my journey: ⮕ YouTube: https://www.youtube.com/@Behind_the_feature Prior to Google, I led digital transformation initiatives at Aditya Birla Health Insurance as AVP of Digital Improvement, heading customer app development while learning strategic alignment as Chief of Staff to the CEO. Connect with me to discuss product growth strategies, tech career transitions, or the frameworks behind successful go-to-market execution.

Experience

Google

3 roles

US Lead, Google Play Points | Loyalty Marketing

Promoted

Jan 2025 – Present Ā· 1 yr 2 mos Ā· Mumbai, Maharashtra, India

Product Marketing Manager, Global Developer Strategy, Google Play Points

Jul 2023 – Jan 2025 Ā· 1 yr 6 mos Ā· Mumbai, Maharashtra, India

Country Lead - India & Indonesia, Google Play Points

Aug 2021 – Jun 2023 Ā· 1 yr 10 mos Ā· Mumbai, Maharashtra, India

Behind the feature series

Host

May 2024 – May 2025 Ā· 1 yr Ā· Mumbai, Maharashtra, India

  • Check out my Youtube channel : https://www.youtube.com/@Behind_the_feature

Aditya birla health insurance company limited

3 roles

Associate Vice President - Digital improvement and Head customer app and website

Promoted

Nov 2018 – Aug 2021 Ā· 2 yrs 9 mos

Chief of Staff-CEO's office

Promoted

Oct 2016 – Nov 2018 Ā· 2 yrs 1 mo

Deputy Chief Manager- Finance and Planning

Aug 2016 – Oct 2016 Ā· 2 mos

Accenture

Managment Consulting Analyst, Financial Services- Banking

Jul 2015 – Jul 2016 Ā· 1 yr Ā· Mumbai

Icici bank

Manager, Asset Liability Management Group

Apr 2013 – Apr 2014 Ā· 1 yr Ā· Mumbai Metropolitan Region

Birla sun life insurance

Senior Executive

Sep 2011 – Mar 2013 Ā· 1 yr 6 mos Ā· Mumbai Metropolitan Region

Education

Indian School of Business

PGP (MBA)

Jan 2015 – Present

The Institute of Chartered Accountants of India

Chartered Accountant

Jan 2007 – Jan 2011

Indian School of Business

R.A.Podar College of Commerce & Economics

Bachelor of Commerce

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