Deeksha Anand ā CEO
š My Journey: -Currently leading Google Play Points in the US after successful launches in India and Indonesia -13+ years spanning product marketing, digital transformation, strategy, and finance -Chartered Accountant and MBA from Indian School of Business I translate innovative ideas into market-ready products that users love and businesses value. My unique background bridges financial precision with product marketing strategy, giving me a distinctive approach to growth and go-to-market execution. I'm passionate about: 1.Product Growth & Marketing in India -Building & scaling loyalty programs -User acquisition strategies for the Indian market -Data-driven product marketing decisions 2.Tech Leadership Career Journey -Transitioning from finance to product marketing -Breaking into and growing at Big Tech -Building personal brand through content On "Behind the Feature," I interview tech leaders to uncover the stories behind game-changing products, focusing on Indian apps' strategies and user insights. Follow my journey: ā® YouTube: https://www.youtube.com/@Behind_the_feature Prior to Google, I led digital transformation initiatives at Aditya Birla Health Insurance as AVP of Digital Improvement, heading customer app development while learning strategic alignment as Chief of Staff to the CEO. Connect with me to discuss product growth strategies, tech career transitions, or the frameworks behind successful go-to-market execution.
Stackforce AI infers this person is a Product Marketing Leader with expertise in digital transformation and loyalty programs.
Experience: 12 yrs 11 mos
Career Highlights
- Expert in product growth and marketing strategies.
- Led successful loyalty program launches in multiple countries.
- Passionate about tech leadership and digital transformation.
Work Experience
US Lead, Google Play Points | Loyalty Marketing (1 yr 2 mos)
Product Marketing Manager, Global Developer Strategy, Google Play Points (1 yr 6 mos)
Country Lead - India & Indonesia, Google Play Points (1 yr 10 mos)
Behind the Feature Series
Host (1 yr)
Aditya Birla Health Insurance Company Limited
Associate Vice President - Digital improvement and Head customer app and website (2 yrs 9 mos)
Chief of Staff-CEO's office (2 yrs 1 mo)
Deputy Chief Manager- Finance and Planning (2 mos)
Accenture
Managment Consulting Analyst, Financial Services- Banking (1 yr)
ICICI Bank
Manager, Asset Liability Management Group (1 yr)
Birla Sun Life Insurance
Senior Executive (1 yr 6 mos)
Education
PGP (MBA) at Indian School of Business
Chartered Accountant at The Institute of Chartered Accountants of India
at Indian School of Business
Bachelor of Commerce at R.A.Podar College of Commerce & Economics