Jan 2022 – May 2025 · 3 yrs 4 mos · Sunnyvale, California, United States

Jan 2021 – Present · 5 yrs 2 mos · Emeryville, California, United States

Nov 2018 – Mar 2022 · 3 yrs 4 mos · San Francisco Bay Area

• I'm Chief Marketing Noodler at Noodle.ai, a company driven by our intention to create a world without waste helping our customers deploy enterprise artificial intelligence ®. We offer the most advanced portfolio of AI solutions for industrial and consumer products companies, focused on manufacturing and supply chains. At Noodle, we empower business leaders with precise predictions, so they can eliminate waste, save money, and free up time to do what they do best - the human stuff. We see the potential to use data and computing to make supply chains, machinery and human intelligence work together with radical efficiency. My role is to deliver awesome brand, demand, digital marketing, events, sales enablement, product marketing and AR/PR by motivating my team to let the world know how great a company Noodle.ai is.

Jan 2018 – Oct 2018 · 9 mos

• I led the team driving the content and optimization of SAP.com globally (50 localized sites). Our team delivers a digital-first customer experience to facilitate the customer journey from awareness to advocacy. As part of the Demand Center within SAP Marketing, we employ processes, technology and tools to convert interest into pipeline for the Sales organization.

May 2017 – Dec 2017 · 7 mos

• Leading the development and implementation of inbound marketing programs for sap.com globally, for U.S. master site and 27 localized country sites. Objective is to refine sap.com's ability to attract, engage and convert visitors to increase customer satisfaction and drive revenue.

Jan 2015 – Aug 2016 · 1 yr 7 mos

• Leads program to optimize SAP’s presence on social media, leveraging deep expertise and market knowledge. Mentors SAP’s 50 internal social experts on digital campaign strategies. Incubates new initiatives, finding opportunities to keep SAP at the forefront of digital innovation. Analyzes SAP’s performance on Facebook, Twitter, Linked In, You Tube and more for insights that drive revenue. Partner closely with our marketing and ad technology agencies to implement new initiatives that drive precision in our digital marketing.

Oct 2013 – Dec 2014 · 1 yr 2 mos

• Built and executed digital plans/programs with SAP’s nine strategic businesses (target $4.5 bil. revenue). Hired and led team of eight internal consultants who used audience/product knowledge to build digital plans. Prepared and presented quarterly business reviews to Marketing and Finance leaders. Navigated cross-functionally in complex org to “digitize” lead gen campaigns, resulting in 26% increase in pipeline conversion.

Sep 2007 – Sep 2013 · 6 yrs

• Drove (re)launch and growth strategies, messaging and plans for the 2 million-member partner and customer-based SAP Community Network. Increased visitor conversion via UX/UI research on behavior, navigation and content performance. Built SAP’s first branded, orchestrated social channels on Facebook, Linked In, Twitter, You Tube. Created new revenue stream for SAP, launching demand gen programs that drove $1.6 billion in marketing touched pipeline booked/won in 2012.
• >Social Media Channels on SAP Community: http://scn.sap.com/community/about/blog/2012/09/27/sap-communitys-social-media-channels--whats-in-it-for-you
• >SAP Community Winning Hearts and Minds (launch of new Jive features): http://scn.sap.com/docs/DOC-18497

Aug 2016 – May 2017 · 9 mos · Palo Alto, Ca

• Driving pipeline build and deal acceleration for SAP Hybris' strategic industries with marketing assets and programs that communicate core value proposition to prospects and customers.

Jan 2002 – Aug 2007 · 5 yrs 7 mos

• Lead Palm’s strategy to market Treo Smartphones to mobile enterprise, SMB and prosumer customers. Programs span the full Marketing cycle, from market research and customer segmentation, marketing program development, messaging, PR, demand generation, partner/ ISV co-marketing, collateral, white papers and sales tools. Drove YOY sales increases of 132% ‘05/’06 and 117% ‘06/’07, 5 times faster than Palm overall, pushing B2B % of total Palm sales from 9% in ‘05 to 30% in ‘07.

Feb 2001 – Jan 2002 · 11 mos

• Guided CEO executive staff of this $1.5 billion dollar company to complete planning process for their business units. Lead short and long - term business plan development for mobile hardware and software groups, conducting market, financial and competitive analysis.

Jan 2000 – Jan 2001 · 1 yr · San Francisco Bay Area

• Led brand strategy, advertising, public relations, events, market research, and database and CRM for startup. Site was lifestyle portal for urban professional African Americans. Created new brand positioning, logo, tagline and campaign. Unique monthly visitors to site increased 550% during tenure.

Jan 1996 – Jan 2000 · 4 yrs · San Francisco Bay Area

• Brand Management, Levi’s ® Brand
• Associate Brand Manager, Youth Category, Silvertab ® Junior/Girls
• General Manager for $50 million apparel business. Created assortments that addressed target consumers' preferences and shopping behavior, while achieving sales and margin goals. Built brand equity in Silvertab name via marketing initiatives.
• Demand Planning, Docker’s ® Brand
• Manager, Forecast Planning & Performance
• Led team chartered with improving the accuracy of the sales forecast for the entire Brand as a means of reducing inventory carrying costs. Resulted in inventory reductions of 60% over prior year.

Jan 1993 – Jan 1993 · 0 mo · Washington DC-Baltimore Area

• Consultant on one year project with World Bank's Regional Program on Enterprise Development, "Africa Can Compete!". Discussion paper (57 pages) was published to summarize the project, focused on identifying the opportunities and constraints for African manufacturers to supply major US retailers with merchandise (soft goods and home products). Research was done in-market, with journeys through Kenya, Zimbabwe, Ghana, Cote d Ivoire and Senegal.

Jan 1989 – Jan 1991 · 2 yrs

• Associate, Retail Consulting Group
• Primary industry consultant on number of impactful client engagements as member of McKinsey’s Retail practice. Resolved major strategic issues for Fortune 50 clients by applying knowledge of consumer preferences, channel trends, competitive environment and financial models. Engagements included concept definition and start-up plans for a home improvement retailer that was eventually acquired by Home Depot based on strength of performance.