Elkana Ezekiel

Co-Founder

Kolkata, West Bengal, India33 yrs experience

Highly Stable

Key Highlights

Led major business turnaround in India.
Expert in FMCG marketing and strategy.
Adviser to SMEs for growth strategies.

Stackforce AI infers this person is a seasoned FMCG marketing leader with extensive experience in business strategy and brand management.

Contact

elkana.ezekiel@gmail.com LinkedIn

Skills

Other Skills

AdvertisingBrand AwarenessBrand ManagementBusiness DevelopmentCompetitive AnalysisConsumer BehaviourConsumer ProductsCross-functional Team LeadershipCustomer EngagementCustomer InsightDistributed Team ManagementDistributorsFMCGFast-Moving Consumer Goods (FMCG)Integrated Marketing

About

I am an FMCG Business Professional with experience in multiple companies, both Multi-National & Indian, diverse product categories and exposure to different geographies in the Asia-Pacific Region. In the course of my career I was involved with stable businesses which I successfully accelerated in terms of growth and strengthened on consumer equity measures. I've turned around a major business in India returning the company to category share leadership and profitability through development and implementation of a complete business strategy covering multiple functions. While in a Regional Marketing role with J&J I handled a flagship business working in a matrix organization across Global, Regional and Country business teams. My role as CEO of an Indian FMCG Company involved working with the Board, interface with External Investors and leading functional teams in major Business Restructuring initiatives. Currently I am working as an Adviser & Consultant to Medium and Small firms seeking to expand their business. My focus is on Business, Marketing & Sales Strategy & Implementation.

Experience

Strategy partner

Co-Founder

Jan 2023 – Present · 3 yrs 2 mos · India · On-site

We empower small and medium-sized businesses to achieve exponential, profitable growth. Drawing on extensive corporate and industry expertise, we help build powerful brand identities and train your marketing team in essential skills. As educators at India's leading business schools, we understand the latest trends and have deep connections with future executives.

Imt ghaziabad

Adjunct Professor Of Marketing

Jul 2016 – Jan 2023 · 6 yrs 6 mos

Zydus wellness

Managing Director & CEO

Feb 2012 – Apr 2015 · 3 yrs 2 mos · Ahmedabad Area, India

Headed an FMCG Business with a portfolio of Consumer & OTC brands delivering profitable growth and a strong increase in shareholder wealth. All functions reported to me directly including Sales, Marketing, Finance, R&D and HR. Worked closely with the Board of Management and the Promoters.

Samsung electronics

CMO

Jan 2010 – Jan 2011 · 1 yr · Gurgaon, India

Headed the corporate marketing function focused on creating a consumer connection for the brand while expanding the business. Led a team of fifty.

Johnson & johnson asia-pacific

2 roles

Regional Franchise Director

Apr 2007 – Dec 2010 · 3 yrs 8 mos

Overall responsibility for Marketing of Johnson's Baby in Asia-Pacific region. Countries include China, India, Japan, Australia, Korea, Taiwan, Hong Kong & Asean.
Job involves oversight of long term strategy, category development, building brand equity and developing advertising.
Role is a bridge between Global Teams and Country Marketing.

Vice-President - Marketing

Nov 1994 – Mar 2007 · 12 yrs 4 mos

Overall responsibility for the Marketing function in J&J's Consumer Division with a turnover of USD 150 Million and a team of Marketing / Brand Managers. Drove growth for the four business categories of Baby Toiletries, Feminine Hygiene, Wound Care and Skin Care. Step change in long term growth through cross-functional Strategic Planning initiative. Developed best practise advertising.

Parle products pvt. ltd

Product Manager

Jan 1988 – Jan 1992 · 4 yrs

In charge of the flag ship Parle-G biscuits brand with a sales turnover of $ 20 Million in 1990. Led initiatives for growth involving new advertising, introduction of new Low Cash Outlay packs targeting mid-tier consumers and bulk economy priced packs to increase in-home consumption. Involved with Rural Marketing programs. Launched new products in both biscuits and confectionery categories.