Jun 2021 – Present · 4 yrs 11 mos · India

Jan 2012 – Jan 2017 · 5 yrs · Gurgaon

• Conceptualize and execute Integrated Marketing Campaigns in line with communication strategy.
• Closely monitor brand’s health, customer satisfaction levels and garner insights to develop communication
• Managing the creative and media agency to develop 360 degree campaigns across Offline and Online Media
• Maximize ROI on media spends by way of alliances, partnerships and leverage PR to build brand saliency
• Collaborate with product and sales teams to develop effective product launch strategies.
• Works closely with the sales team to develop targeted communication in order to push the required product mix within the portfolio
• Responsible for developing and implementing social media strategy for Aviva India
• Led a national level on ground activation to generate over 35,000 leads for the business across top 7 business markets. Tied up with multiple brands at a national level along with roping in celebrities like Kunal Kapoor, Dr. Naresh Trehan, Shantanu-Nikhil; to name a few. The activation helped attract the highest engagement rates and Klout Score Ranking on Social Media amongst competitors. The campaign won the ‘Fulcrum Award’ for the Most Integrated Campaign.
• Actively involved in a large scale psychographic consumer segmentation research, which forms the basis on the core strategy for the company
• Have helped drive the ‘digitization’ agenda with the launch of sales automation through tablet based selling of insurance and simplifying products through web based videos
• Have managed various TV productions with Sachin Tendulkar

Oct 2011 – Dec 2011 · 2 mos · Gurgaon

• I was part of the core team working on LG White Goods and Paras Foods. Was responsible for developing marketing planning and communications for these brands.

Jan 2009 – Dec 2010 · 1 yr 11 mos · Gurgaon, India

• I was the client servicing lead and responsible for managing the 2 biggest brands for BBDO¬ India (Aviva Life Insurance and Quaker Oats) in terms of billings.
• Core responsibilities on Aviva Life Insurance
• Was part of the core team that conceptualized and executed ‘The Great Wall of Education’, one of the biggest and most awarded CSR property in the industry.
• Monitoring competition: Trends, Industry analysis, communication and marketing strategies.
• Handling the program delivery across a multi-disciplined communication approach including print, television, internet communications and on-ground promotion.
• Core responsibilities on Quaker Oats
• Have been actively involved in the ideation and working of the Quaker Oats mission to ‘Make India Heart Healthy’.
• Closely involved in all the planning inputs on the brand, along with handling and coordinating all the TVC production and other day to day operations for the brand.

Mar 2008 – Dec 2008 · 9 mos · Gurgaon, India

• Brands Handled: Hewlett Packard (IPG Division) and IFFCO TOKIO.
• Core Responsibilities
• Closely involved in all the planning inputs on the brand, along with handling and coordinating all the TVC production and other day to day operations for the brand.
• Built solid working relationships with all levels of client management.

Jan 2006 – Sep 2007 · 1 yr 8 mos · Delhi

• Brands Handled: Hyundai Santro, Hyundai Verna and Hyundai Accent
• Core responsibilities
• Was instrumental in the successful launch of Hyundai Verna in India wrt advertising and promotion.
• Interaction with the client on all strategic, operational and market research related jobs.
• Was responsible for initiation and formalizing strategy on the brands. Also, for working out communication solution for various brands at a regional level.

Oct 2003 – Dec 2005 · 2 yrs 2 mos · Delhi

• Brands Handled: Electrolux Refrigerators, Electrolux Microwaves, Electrolux Corporate, Dabur Vatika, Dabur Pudin Hara
• Core responsibilities
• Interaction with the clients on all the jobs; taking briefs and then in turn briefing the various departments on the same.
• Responsible for planning and managing all operations across departments between agency and the client.
• Managed a lot of still shoots for Electrolux.
• Was actively involved in the ideation and implementation of BTL activities.