Mar 2019 – Jan 2020 · 10 mos

• Worked in collaboration with the founding team on product ideation & redevelopment so as to understand the industry’s potential roadblocks & create sustainable solutions for the same.
• Conducted product stakeholder mapping so as to identify individual user journeys.
• Developed product prototypes through wireframing & mockups to eradicate redundancies in old user backend flows.
• Led the team of UI designers as well as developers to translate prototypes into an intuitive, easy-to-use web interface & industry's first mobile app.
• Conducted usability testing along with the web & mobile testing teams.
• Established a feedback mechanism so as to constantly improve upon user journeys.

Jul 2018 – Feb 2020 · 1 yr 7 mos · Greater Delhi Area

Jul 2018 – Feb 2019 · 7 mos

• My background in photography was a bonus, & brought perspectives of a direct user & their pain points in using such platforms. The idea was to simplify & incentivize the complex solutions currently available in the market.
• Conducted market research & competitive analysis to identify & understand the product gaps in the industry.
• Defined product requirements, road map, & contributed to overall product strategy.
• Researched & designed a more approachable, intuitive product & user flow. Additionally designed flows for business tools like invoicing and contract management within the portfolio builder itself.

Jul 2017 – Jun 2018 · 11 mos

• Project management - Collaborated with multiple roles within the company to drive alignment, & ensured delivery of respective tasks.
• Researched and identified problems/improvements within the product through discussions with stakeholders & market research.
• Managed the product flow development & iterations including OMS, dashboard, farmer and product onboarding flows, 3rd party tools Integrations, as well as front end user journey across product pages, cart, and checkout flow.
• Worked on App flows and design, in tandem with the design team.
• Social media marketing - Created Email marketing campaigns with A/B testing. Managed the social media marketing agency for FB & instagram posts, blogs, & other content control.
• Worked closely with the SEO agency to improve online presence. Also tracked & reviewed  google analytics reports, heap reports, hotjar reports.
• Responsible for usability testing & overall quality control to improve platform experience.
• Connected with customers to understand their experiences, & improve customer satisfaction.

Aug 2014 – Feb 2015 · 6 mos

• Content management & Market research for the platform.
• Worked closely with developers for improvement on Backend flow, ranging from user onboarding, user dashboards, internal dashboards, & form fields.
• Performed end to end Usability Testing.
• Led a team of interns for User onboarding of business accounts on the platform.

Aug 2008 – Apr 2014 · 5 yrs 8 mos

• Worked as a freelance interior and architecture photographer for hotels & resorts.
• Successfully delivered projects for various clients, including premium clients like Oberoi group of Hotels, Trident group of hotels, Club group of hotels, etc.
• Did all the post production work on images using Adobe Photoshop.