Apr 2017 – Nov 2017 · 7 mos

• Nationally manage Agency relationship across key stakeholders at Group M, IPG, Madison, Amura Tech, Vitruvien and overlook the direct client relationship across BFSI, Real Estate & Consumer Durables.

May 2015 – Apr 2017 · 1 yr 11 mos

• Launched the CTN network over 18 months ago in India and Middle East, Colombia Traffic Network is the largest content platform in India today. I led the advertising monetization for CTN & the Middle East digital business.

May 2012 – May 2015 · 3 yrs

Apr 2008 – Jan 2012 · 3 yrs 9 mos · Mumbai Area, India

• Oversaw digital strategies and plans across clients in Mumbai, Bangalore and Chennai.
•  Responsible for strategic guidance and delivery on projects across multiple digital platforms (Social, SEM, Mobile, Standard Display Platforms including YouTube/Facebook/LinkedIn).
•  Worked with both multi market and multi cultural teams on both client and agency side across the region.
•  Responsible for revenue and billing targets across markets.
•  Closely work with the mainline teams in providing an integrated media solution to clients.
•  Initiated various partnerships, content integration, performance based deals, application development.
•  In-depth understanding of tools like Comscore, DART, Eyeblaster, Vizisense, Ad relevance. Extensively used them for planning, campaign management and post campaign analysis.
•  Complete ownership of digital marketing solutions on brands like Mercedes Benz, Reliance Communications, DHL, Accenture, Cavin Kare, Singapore Tourism Board, and Nivea.

Sep 2006 – Oct 2007 · 1 yr 1 mo · Mumbai Area, India

•  Organized and managed the Air Cargo India 2006 ( aviation and cargo conference attended by companies worldwide)
•  Helped in the Branding and Advertising efforts towards the event this involved both strategizing and implementation.
•  Coordinated with various suppliers and vendors.
•  Actively participated in the business development efforts
•  Serviced clients like : Emirates, Ethihad Airways, DHL, Jet Airways, Boeing to name a few
•  Participated and represented Stat Trade Times at the Civil Aviation Week, Pragati Maidan , New Delhi

Jul 2004 – Aug 2006 · 2 yrs 1 mo · Mumbai Area, India

• As a Search Solution Architect:-
•  Provided feasible solutions to clients based on their needs and interests.
•  Estimated traffic by using various tools like the Google Traffic estimator and then create a proposal for the same.
•  Made presentations to prospective clients about Search engine Marketing
•  Carried out in depth performance reviews on the clients’ campaigns and provided them with daily reports.
•  Conducted internal performance reviews to improvise on the clients campaigns.
•  Managed relationships with clients and media agencies.
• As a Brand Operation Executive:-
•  Conducted extensive keyword research by using Pinstorm patented tools.
•  Bid for keywords on Google and other search engines like Google and Yahoo.
•  Created Ad’s for various clients and constantly monitors ad performance.
•  Formulated strategies for devising campaign plans for respective clients.
•  Set up various ad groups and campaigns using Google Ad words.
•  Provided analysis on key metrics by gauging overseas client reactions.

Apr 2002 – Jun 2002 · 2 mos · Mumbai Area, India

• Summer Trainee in the Regulatory and Compliance Department under the supervision of Mr. S. Venkatachalam, Country Compliance Head and Vice President Citibank.
•  Conducted an in depth study of the Foreign Exchange Management Act (FEMA).
•  Prepared a report providing clarifications with regard to RBI rules and regulations with matters relating to the various accounts NRI’s are permitted to open, investment schemes, acquisition and transfer of immovable property.