Jun 2023 – Jul 2025 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India · Hybrid

• Designing innovative wellness solutions tailored for both corporate entities and individual clients.

Nov 2021 – May 2023 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• Set up CMI function and used market size reports to define TAM, identify cohorts & headroom, gauge full funnel metrics, segmentation & brand tracking work among others. Introduced and integrated research outputs into meaningful business & strategic decisions, KRs and planning.

Jul 2019 – Nov 2021 · 2 yrs 4 mos

Jul 2017 – Jun 2019 · 1 yr 11 mos

• Along with my manager, take care of global consumer & market research work at Motorola.
• Set-up and handle research projects including Brand Tracking, KSP Prioritizations, Usage & attitude studies, Consumer Experience studies, Ad-hoc ad, concept & product evaluations.
• Work closely with CRM & Strategy functions to create and support customer focused initiatives and campaigns
• Work on culling market insights and creating dashboards from market monitoring sources including IDC & GFK.

Jun 2015 – Jun 2017 · 2 yrs · Bangalore

• Held dual responsibility of Market Research & Consumer Insights
• Research and Analyze market data & trends to estimate size, opportunity and business avenues. Worked with Mobile Vertical on day – to –day basis (Mobile highest contributor to company’s Revenue). Led Research work for Grocery and Large Appliances category launches
• Commission surveys among consumers with specific objectives of consumer behavior like Segmentation, Brand Health Tracking, Trigger & Barrier analysis, Consumer experience & Satisfaction, etc.

Jul 2013 – Jun 2015 · 1 yr 11 mos

• Core Proficiency:
• a. Analyzing and mining data for patterns in behavior to answer client queries and generating insights by looking at inter-relationships between data points and providing actionable way forward to the client
• b. Use advanced analysis techniques to help explain pattern in data like Linear Regression, Bayesian Belief Networks (BBN), Structural Equational Modeling (SEM), Correspondence Analysis, TURF, Factor analysis, Dendogram, Cluster analysis
• Presenting findings to client, including top management in a comprehensible and engaging manner
• Client management: By sustaining, developing and maintaining existing client relationships through more insightful reports and value addition in every study at the questionnaire, analysis and reporting stage.

Jul 2013 – Jun 2015 · 1 yr 11 mos

• Handle Primary and Secondary research projects to provide actionable consumer insights to clients
• a. Analyzing and mining data for patterns in behavior to answer client queries and generating insights by looking at inter-relationships between data points and providing actionable way forward to the client
• b. Use advanced analysis techniques to help explain pattern in data like Linear Regression, Bayesian Belief Networks (BBN), Structural Equational Modeling (SEM), Correspondence Analysis, TURF, Factor analysis, Dendogram, Cluster analysis
• Presenting findings to client, including top management in a comprehensible and engaging manner
• Client management: By sustaining, developing and maintaining existing client relationships through more insightful reports and value addition in every study at the questionnaire, analysis and reporting stage.

Dec 2010 – Jun 2013 · 2 yrs 6 mos

• Provide Research Insights on Brand Health and Equity; Evaluate Advertisements;

Jun 2010 – Dec 2010 · 6 mos

• Was in Business Development securing new relationships for our corporate products & services