Jan 2015 – Present · 11 yrs 2 mos

• GIFLIF Fest celebrates Independent Artists, Musicians, Poets, Writers, Film-makers, storytellers, and any other performing artists. World Record Holder for conducting first-ever Drive-In Music Festival, recognized by Harward's World Record. More of our content on youtube.com/c/GIFLIFfest.
• My major jobs roles are described below:
• 1. Ideation and Content Designing: I brought together a team of advisors, mentors, and patrons from diverse and accomplished backgrounds for GIFLIF. GIFLIF has conducted over 90 sessions that include music concerts, panel discussions, film-screenings, film-making workshops, plays, poetry recitals by eminent poets, poetry contest and mind reading sessions amongst other activities, with more than 90 artists
• 2. Networking and Business Development: I successfully established a professional relationship with eminent dignitaries from the field of film and literature, marketing heads at large Indian corporates and Government officials. As a result, GIFLIF partnered with 40 corporates and 4 government organizations that provided us sponsorship in kind or service.
• I have been able to raised funds for 10 editions of GIFLIF.
• 3. Marketing: I led engagement with creative agencies, PR firms, media houses, radio channels and web development agency to set the tone of communication for the potential audience. I also budgeted and managed advertisement content for offline and online mediums.
• GIFLIF could accomplish a total gathering of more than 1,00,000 audiences from 30 cities and has achieved a total reach of approximately 60 million via offline and online mediums in a total budget. GIFLIF videos have had more than 10 million views.
• 4. Operations: I shortlisted, managed and led a team of 100 people representing 27 partners and vendors. During the events, I planned work-flow processes, managed cross-functional teams and, assigned roles and responsibilities to volunteers.

Jun 2014 – Present · 11 yrs 9 mos