Aug 2020 – Dec 2021 · 1 yr 4 mos

Jun 2020 – Aug 2020 · 2 mos

Dec 2018 – Jun 2020 · 1 yr 6 mos

• Analysing data and providing insights on the marketing, ops and supply front to
• ensure growth in orders. Coordinating with respective teams to ensure necessary action is taken.
• Planning and executing in app campaigns to increase orders, order value and build new cuisines. Amplifying in app campaigns via hyperlocal BTL, ATL and Trade Marketing backed by data insights. Handled a budget of 1.6 Cr annually.
• Built and handled the category of Bakeries and Sweets. This included coordinating with supply team to increase QoS and serviceability. Coordinated with creative team and agencies to ensure timely execution of campaigns offline.
• Launching new areas around Pune and extending serviceable hours. Role included identifying areas to launch and extend, coordinating with supply team to onboard restaurants, ops team to hire delivery fleet and agencies to execute BTL.
• Reducing the cost per delivery.

Nov 2017 – Dec 2018 · 1 yr 1 mo · Pune Area, India

• Solely responsible for the marketing of Zoomcar in Pune and Nagpur, which includes both new user acquisition and reengagement of existing users via online and offline channels - alliances, BTL activations and Community building activities.
• Planning and execution of comms for Pune, Nashik & Nagpur.
• Responsible for marketing and branding of PEDL - smart cycle sharing. Role included alliances, promotional and branding events, government relations, BTL activities and supply optimisation in order to meet demand.
• Crossed the mark of 2L PEDL trips in the course of 3 months.
• Launched Zoomcar in Nashik

Sep 2016 – Nov 2017 · 1 yr 2 mos · Pune Area, India

• Managing, executing and analysing data of partnerships for acquisition of new customers as well as reengagement of existing customers on a local and national level. Building and handling a street team and brand ambassador team. Marketing Uber in the student and corporate sector. Corporate sales for Uber for Business at a city level. Planning and execution of Above the line (ATL) and Below the line (BTL) marketing campaigns and branding activities, which involved media buying, handling vendors, design and content creation.

Jan 2015 – Dec 2015 · 11 mos · Pune Area, India

• Marketing Head for the Pune Chapter of AIESEC in India. Responsible for Marketing, Brand Management, External Positioning in the Student, Corporate and Social Sector, Partnership Building. Mentorship and Leading Members. Also responsible for devising key strategies to upscale operations through Marketing. Training and Mentoring over 100 members. Responsible for the overall customer Experience of our clients.
• I am end responsible for development and execution of the communications approach of AIESEC in Pune. It includes penetrating youth markets, product development, online media relations, conceptualizing and managing campaigns and events, and developing strategic partnerships and networks.
• I have a team of over 12 students who help me carry out the above operations in Pune.

Oct 2014 – Dec 2014 · 2 mos · Pune Area, India

• Senior Operations Manager in the Pune and Goa Area.
• In charge of core sales and Corporate Relationship Management in the Goa area, dealing with various clients from the Hospitality sector to the IT Sector, ranging from the Taj Hotels group, The Lalit, The Leela and Planet Hollywood to Synapse, Goa.
• In charge of determining and understanding the Supply and Demand Analysis of various Global Talent Solution Program offered by AIESEC for the Local Chapter in Pune.
• Was also responsible of coaching and training Managers in the Pune region.
• Worked on a project for AIESEC in Pune, on the Revival and engagement of Past clients