Jayesh Gupta

Business Development Executive

Bengaluru, Karnataka, India5 yrs 7 mos experience

Highly Stable

Key Highlights

Achieved 2X growth in campaign CTR.
Launched multiple financial products successfully.
Expert in brand marketing and creative strategy.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in Fintech and EdTech industries.

Contact

Skills

Core Skills

Brand MarketingMarketing StrategyCreative StrategyPerformance MarketingContent CreationEvent Management

Other Skills

AdvertisingAnalytical SkillsArt ConsultingBrand ManagementBusiness InsightsCampaign ManagementCollaborationCommodity MarketsCommunicationContent PlanningContent StrategyCopywritingCorporate CommunicationsCreative Concept DesignCreative Content Creation

About

A brand marketer who loves his brews.

Experience

Moneyview

Brand Lead

Oct 2021 – Oct 2024 · 3 yrs · Bengaluru, Karnataka, India

> Launched and created content for multiple financial products - Personal Loan, BNPL, Insurance, and Advantage Credit Card.
> Created content for every conversion and performance segment & channel.
> Rebranded and repositioned the brand to cater for the type of audience.
> Worked in sync with internal and external stakeholders to create and deliver interactive ads, video content, 3D Ads, and new ad formats like gamification.
> Worked with multiple vendors for content optimization like Amazon, PhonePe, Quikr and more.
> Achieved an average CTR of 3% on all the content types.
> Strategised the GTM for all the financial products.

Brand MarketingContent CreationMarketing StrategyGo-to-Market StrategyPerformance Marketing

Upgrad

Creative Lead

Dec 2020 – Oct 2021 · 10 mos

> Delivered 2X growth by increasing the CTR for performance campaigns
> Conceptualised the theme for the Online Bachelor's Degree programme. Brand films were created based on the concept.
> Created a video starring the co-founder - Mayank Kumar, for upGrad's International University Business Partnerships
> Conceptualised the theme for the University of Arizona's Master's programme.
> Reduce the CPL by 50% for MBA campaigns and generated revenue through performance marketing
> Conceptualised the name for the hackathon event - HacKombat
> Created & scaled campaigns for international institutions & universities-
University of Arizona
Deakin Business School
Liverpool Business School
and more!
> Produced business collaterals for international stakeholders and subsidiaries
> Worked on campaigns like
Sirf Naam Ki Nahi, Kaam Ki Degree
Specialisation Hai Right, Toh Future Hai Bright
Global MBA

Creative StrategyPerformance MarketingVideo ProductionCampaign Management

First water advertising

Creative Strategist

Feb 2019 – Nov 2020 · 1 yr 9 mos

>Created content for medical, financial, and clothing brands.
>Crafted communication for digital and physical assets
>Executed product photography and video shoots, supervising in-house production.
>Developed scripts and storyboards for various projects, ensuring brand consistency and engagement across multiple platforms.

Content CreationScriptwritingDigital MarketingCreative Strategy

Insider.in

Marketing Executive

Jan 2018 – Dec 2018 · 11 mos

> Worked on various festive events & artist gigs like Ted Talks, Commune Fest, AIB, ISL, Comic-Con and more
> Worked in collaboration with the team to produce marketing collaterals
> Strategized and ideated campaign activations and outdoor activities for better engagement
> Partnered with multiple vendors to drive & achieve results

Marketing StrategyEvent ManagementCollaboration