Richa Mukherjee

Business Development Executive

Delhi, India6 yrs 3 mos experience

Key Highlights

Proven track record in e-commerce brand management.
Strong background in journalism and content creation.
Skilled in developing data-driven marketing strategies.

Stackforce AI infers this person is a versatile professional in E-commerce and Media sectors with strong content and account management skills.

Contact

Skills

Core Skills

Account ManagementContent Development

Other Skills

Search Engine Optimization (SEO)Written CommunicationAnalytical SkillsCreative StrategySearch Engine Marketing (SEM)Content ManagementBrand MarketingMarketingStrategyCreative WritingMagazine ArticlesMagazine Layout DesignPublic SpeakingPublishingAdvertising

About

Always on the lookout to learn something new and continually challenge my mental faculties while on the path of self improvement. I have completed my PG Diploma in New Media Journalism from Asian College of Journalism. Prior to this, I pursued a B.A. Degree from St. Xaviers Kolkata with a (Hons.) in English and Film Studies and Journalism as my ancillaries. I am interested in fields of Journalism, Communications, Advertising and Public Relation. Here, I am looking forward to growing my professional network and finding appropriate career opportunities.

Experience

6 yrs 3 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 6 mos

Current Experience

Shop culture

Lead - Account Management & Content

Oct 2024 – Present · 1 yr 6 mos · Hybrid

As an Account Lead at ShopCulture, I specialize in helping brands grow, scale, and thrive across leading e-commerce marketplaces. My role bridges strategy, execution, and performance — ensuring every brand we work with gets personalized, data-driven solutions that deliver measurable impact.
I lead end-to-end account management, overseeing everything from listing optimization, A+ content creation, ad strategy, and brand storefront design, to FBA/FBM setup, pricing, and expansion into new markets. Working closely with brands and internal teams, I align growth strategies with clear KPIs, helping clients maximize visibility, sales, and profitability on platforms like Amazon, Noon, and Shopify.
At ShopCulture, we don’t just manage accounts — we build sustainable e-commerce ecosystems that empower brands to perform better every single day.

Search Engine Optimization (SEO)Written CommunicationAnalytical SkillsContent DevelopmentCreative StrategySearch Engine Marketing (SEM)+3

Ndtv

Sub Editor

Feb 2023 – Oct 2024 · 1 yr 8 mos · New Delhi, Delhi, India · On-site

Cnn-news18

2 roles

Sub-Editor

Aug 2022 – Feb 2023 · 6 mos

Associate Sub-Editor

Dec 2020 – Aug 2022 · 1 yr 8 mos

Republic tv

Trainee Reporter

Jun 2019 – May 2020 · 11 mos · Mumbai Area, India

Mullenlowe lintas group

Copy Writing Intern

Apr 2018 – Jun 2018 · 2 mos · Kolkata

Recruited as a Copy-writing intern in the Lowe Lintas Strategy Team
Developed Advertorial copies for Afomado (Women’s Apparel Company), Sawansukha (Gold Ornaments) and Splendora (Real Estate Group)

The statesman

Summer Intern (Print Journalism)

Jun 2017 – Jul 2017 · 1 mo · Kolkata Area, India

Recruited in the Reporting Division and covered Social Events and New Launches in the city
Published 5 half-page articles in THE STATESMAN weeklies EVOLVE, MARQUEE & VOICES