Jun 2022 – Mar 2024 · 1 yr 9 mos · India · On-site

• Marketing PPC Strategy: Created gamified top-of-the-funnel hooks for improved lead generation by 3X via social media ads and PPC
• Go-to-Market: Led the referral program end to end. Generated INR 3 Cr in revenue by implementing revised go-to-market strategy and managed the entire customer lifecycle. Increased portfolio to 9 Cr in v2 version
• Program Management: Generated Cross-sell product portfolio of 27 Cr revenue end to end: Product exploration, product proposition, target market segmentation, GTM strategy
• Sales Strategy: Leveraged Quarterly CSAT and NPS Surveys to capture customer sentiment and churn understanding by analyzing data trends of dropped schools, uncovering valuable insights that were translated into targeted sales strategy for specific segments based on factors such as fee range, size etc. Presented the same to senior leadership, Awarded the “Leader of the month” award for the same
• Product Strategy: Led voice of customer survey implementation to determine target sales market segmentation and creation of user personas for segmented product proposition resulting in new
• Sales Enablement: Worked with leadership on creating sales enablements decks and materials

Sep 2021 – Jun 2022 · 9 mos

• SEO Strategy: Conducted extensive keyword research and analysis to identify opportunities for improvement in organic growth of MAUs of product addressing language specific keywords and improved navigational sitemaps to see 15% improvement
• Growth Strategy: Spearheaded the GTM for Community Initiative: Super Trainer program, resulting in 20,000 new leads by improvement in outreach process via social media marketing campaigns
• Go-to market Strategy: Conducted a competitive analysis for Quizizz as a B2B SaaS product for the Indian market, including secondary and primary voice of customer research to identify pain points and opportunities and showcased to US Director Product Marketing leading to creating a mobile first product experience for Indian users, resulting in 30% improvement in existing user base

Feb 2020 – Dec 2020 · 10 mos

• Launched Classtime (Zurich based) platform from scratch in India leading sales strategy.
• Developing a go-to-market strategy for India and its viability and working with company CEO and Founder on the same.
• Providing local market insights to the parent company on the current market scenario, creating strategic roadmap for India and sharing monthly strategy progress, revisiting the same for continuous tweaking to find the best-suited revenue model for India.
• Sales
• Creating strategic partnerships with NGOs and publishers
• Taking 60+ demonstrations for clients and Lead live training sessions and presentations to train schools within the first 6 months of launch.
• Led country-specific marketing campaigns and planning promotional events to create branding and brand presence locally.
• Successfully managed and led quiz events with IIT Kanpur
• Keynote speaker in various marketing events such as APOES 2.0 alongwith APAC directors and regional events as well.
• Tweaking the revenue model based on Indian current needs by finding innovative/specialised partnerships with NGOs and publishers.

Apr 2018 – Apr 2020 · 2 yrs · Noida Area, India

• Responsible for managing 20+ customer accounts.
• Mapping client's requirements and generating business from new accounts and ensuring growth of account through state of the art analysis and automated dashboards for monitoring,tracking, reporting as well as identifying areas of growth and gaps
• End to end project management of customers from planning to defining project structure,timeline and deliverables, determining tasks and required resources
• Coordinating with cross-functional teams in India and the US to launch 30+ customer end to end: project structure, timelines and
• deliverables along with working with the company founder to develop OKRs for the department.
• Producing situation based outreach strategies to reduce cost by $0.85 per lead, ( CAC reduction of 21%) post trend based analysis
• Designing dashboards for monitoring and ensuring growth of critical KPIs reducing time taken by 36% through automation and SQLs. Operations
• Leading a team of 5 CRM analysts, analysing quality leads and tweaking algorithms, improving the sales funnel by 3.5%.
• Leading cost benefit analysis of a new business strategy to find a low ops intensive solution, hiring part timers reducing costs by 23.2%
• Achieved process efficiency by resource-reallocation through hourly volume analysis, leading to cost saving of several chat support hires.
• Automating processes using scripts that reduce setup time from 5 hours to 30 mins.
• Increased translation efficiency by 4% with the idea of dividing metadata of multiple languages.
• People Management
• Created Onboarding modules, trained 20+ training analysts and quality assurance teams and mentored business operations interns.
• Created hiring models for chat support: Estimating the number of hours required and human resource allocation for each task.

Mar 2016 – Sep 2017 · 1 yr 6 mos · Hyderabad Area, India

• Managing a team of 16 research analysts for the production of financial transcripts, increasing night shift production from 70 to 200 mins.
• Led the testing of new workflow tool for entire process. Coordinating with various cross-functional teams of engineers and US counterparts for identifying bugs in the tool and checking the feasibility and smooth functioning in tandem with the process dynamics.
• Creating capacity models for various teams on a monthly basis, to ensure optimum capacity utilization and meeting demand targets
• Estimating and computing quarterly peak additional variable compensation for 90 research analysts.
• Trained 90 research analysts on the step by step process of the new workflow tool for standardization of process execution.
• Identified inefficiencies and implemented process improvements for optimization of idle time for the team to increase production.
• Worked on a yellow belt project to reduce the backlog created on a daily basis for smooth flow of work.
• Mentored new hires to improve productivity and accuracy of financial transcripts driving them towards better performance.
• Mentored Management trainee for the role of future team leader and created training modules and planner for team leader and management trainee roles.
• Giving quarterly feedback on current performance and one on one to team members on a quarterly basis.
• Awarded for presenting ideas in “Idea Club”, Factset’s idea generation club to build automated turnaround time calculator in the form of an operations dashboard and building automated worksheet easing the daily tasks of team leaders and also suggested various tool enhancements for the process to drive better performance.
• Wrote minutes of meetings and gave presentations to the higher management and leadership.
• Worked on a project to enhance the turnaround time for process “Callstreet”, for which created a tool that calculates the estimated turnaround time using macros and strategically assigning resources as per requirement.

Jun 2015 – Feb 2016 · 8 mos · Hyderabad Area, India

• Managed a team of 10.
• Identified inefficiencies and implemented process improvements in areas of timeliness and optimization of idle time.
• Core member of Factset annual event, “Blockbuster”
• Awarded certificate of excellence for ranking at the top in the training program, Voyager-Factset Fundamentals.

Apr 2015 – Jun 2015 · 2 mos · New Delhi Area, India

• Merger Alpha is an innovative, exclusive and international M&A platform dedicated to the needs of the fast growing Asian markets. Merger Alpha connects business owners to Strategic and Financial Investors with a powerful application designed to increase their reach and visibility.
• My major responsibilities included:
• Market research on venture capitalists, private equity etc. in Southeast Asia.
• Maintaining the quality of the platform.
• Communicating with various clients explaining the platform.

Apr 2014 – Apr 2014 · 0 mo · Delhi

• Taking up the responsibility of the class being allotted and helping my Fellow with all class level activities.

Mar 2014 – Jun 2014 · 3 mos · Mumbai Area, India

• Studying and researching on the Women apparel Market in India, and conducting a thorough primary as well as secondary research on the main Growth Drivers of Women Apparels, mainly formal wear for Raymond's Premium Formal Wear Brand, "Park Avenue".