Avishek Kataria

Co-Founder

Bengaluru, Karnataka, India13 yrs 1 mo experience

Key Highlights

Led global product marketing for B2B enterprise solutions.
Achieved 5x blog traffic growth and 80% lift in B2B leads.
Built scalable GTM engines for early-growth tech products.

Stackforce AI infers this person is a Product Marketing expert in the SaaS and E-commerce domains.

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Skills

Core Skills

Product MarketingGo-to-market StrategyProduct ManagementMarketingSales EnablementEntrepreneurshipMarket ResearchSoftware Development

Other Skills

B2B MarketingBrand ManagementBrand Positioning StrategiesBusiness AnalysisBusiness DevelopmentBusiness ModelingBusiness StrategyCICSCOBOLCampaign ManagementClient DevelopmentCompetitive AnalysisContent MarketingDesign ResearchDigital Marketing

About

I build PMM engines and product stories that drive adoption and revenue growth. I bring a strong mix of storytelling, technology understanding, and business intelligence. With 5+ years of full-stack B2B product marketing, I’ve owned everything end to end: research, positioning, messaging, GTM launches, sales enablement, and more. I’ve built GTM systems and narratives from the ground up for early-growth tech products, helping sales, marketing, and customer teams win consistently. I believe technology creates real impact only when people truly understand it and adopt it with confidence. I’m passionate about helping enterprises and individuals embrace new technologies, especially AI, that break capability barriers and enable effective growth. My goal is to make technology impactful, relevant, and easy to adopt through clear storytelling and strong GTM programs. If you’re building a future-shaping product and want stronger adoption, sharper messaging, and a scalable PMM engine, let’s connect.

Experience

Simplilearn

Associate Director - Solutions (B2B, Product Marketing)

Sep 2023 – Jul 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India

Led global product marketing team for Simplilearn’s enterprise business (B2B).
Launched a category-defining learning library for enterprises (SaaS). Built the full GTM engine along with a differentiated market perspective. Helped sales achieve 100& of the annual target.
Led GTM and narrative development for stand-alone AI and tech training programs for enterprise teams.
Built the sales enablement engine with pitches, decks, solution guides, email templates, and sales training.
Created thought leadership assets such as white papers, CEO presentations, and event messaging to build brand authority.
Scaled organic demand with an 80% lift in B2B leads and 5× blog traffic growth.
Supported channel and platform partners with co-branded assets and joint marketing programs
(Full-time: Sep 2023 – Apr 2025 | Consultant: April 2025 – Jul 2025)

Product MarketingGo-to-Market StrategySales EnablementB2B MarketingPositioning (Marketing)Organic Growth+4

Hevo data

Product Marketing Manager

May 2021 – Sep 2023 · 2 yrs 4 mos · Bengaluru, Karnataka, India

Built the PMM system and narrative for a fast-growing data infrastructure company.
Designed the positioning, product narrative, and sales pitch through extensive research into users, market, sales, and competition.
Set up the GTM framework for feature launches. Crafted narratives with the product team. Drove distribution across channels.
Created the sales enablement engine. Developed decks, messaging guides, use-case decks, objection-handling FAQs, battle cards, and more.
Built a customer-advocacy cadence. Conducted interviews, published case studies, and amplified G2 reviews.
Improved web conversion rates from 1.2% → 2% by refining content, messaging, and design.
Performed in-depth sales funnel analysis to identify opportunities for stronger conversations and higher conversions.

Product MarketingGo-to-Market StrategySales EnablementMarket ResearchBusiness Analysis

Eventjini

Product Manager

Jul 2019 – Apr 2021 · 1 yr 9 mos · Chennai Area, India

E-commerce for fitness events (backed by Procam). Led marketing, sales, and support teams.
Drove rapid growth, increasing event registrations from 800 → 22,000 per quarter through organic initiatives and performance marketing.
Expanded event listings from 35 → 180 per quarter by onboarding top organizers through strategic partnerships.
Led performance marketing campaigns for India’s top running events, including the Airtel Delhi Half Marathon and TCSW10K, optimizing campaigns to boost registrations.
Kick-started SEO programs, growing website traffic from 10K → 100K/month and organic traffic from 3K → 50K/month.

Product ManagementMarketingSalesPerformance MarketingSEO

Sell.do

Product Marketing Manager

May 2018 – Jun 2019 · 1 yr 1 mo · Pune Area, India

Real-estate CRM. Early hire to build the marketing engine and team.
Established the growth engine. Drove performance marketing, organic, and PR initiatives. Increased leads from 30 to 150 per month and built a ₹20M+ pipeline.
Set up GTM enablement. Defined communication, pitch, and pricing. Built sales and marketing assets like decks, product videos, website, emails, and battlecards.
Launched customer-marketing and sales-analysis programs. Established newsletters, case studies, and win/loss analyses with the sales and account teams.

Product MarketingSales EnablementMarketing CommunicationsBusiness Development

Icici prudential life insurance company limited

Marketing Manager

May 2017 – Apr 2018 · 11 mos · Mumbai, Maharashtra, India

Managed and analyzed high-budget campaigns across digital platforms.
Developed media partnerships and created story-led content for digital channels.
Launched an in-house email marketing tool that enabled channel partners to engage with their customers.

MarketingDigital MarketingCampaign Management

Earnbud

Co-Founder

Mar 2016 – Jul 2016 · 4 mos · Bangalore

Conceptualized and built an incentive-based video advertising platform, ahead of its time when video content and mobile wallets were emerging trends.
Launched the MVP, achieving 500+ downloads within a few days through organic promotion.
Pitched to early-stage investors and was close to securing seed funding.

EntrepreneurshipProduct DevelopmentMarketing

Marico limited

Marketing Intern

May 2015 – Jun 2015 · 1 mo · Mumbai Area, India

Conducted primary and secondary research for Parachute Jasmine to understand consumer perception and competitive landscape.
Developed a digital campaign plan to position the brand around the theme of hair shine.

Market ResearchDigital Marketing

Organic threadz

Co Founder

Jul 2014 – Oct 2016 · 2 yrs 3 mos · Bengaluru Area, India

Launched one of India’s first organic cotton D2C t-shirt brands, Indophile (later Organic Threadz), focused on sustainable fashion.
Led end-to-end growth and GTM operations — managing e-commerce, retail, digital marketing, logistics, customer support, and partnerships to build early traction through organic campaigns and offline presence.

EntrepreneurshipDigital MarketingE-commerce

Igate global solutions

2 roles

Senior Software Engineer

Jun 2012 – Jun 2014 · 2 yrs · Bangalore

Worked on COBOL/CICS systems for a US-based BFSI client.
Implemented program changes and enhancements to support the integration of an acquired bank and third-party payment systems.
Involved in analysis, development, and implementation of technology projects for core banking processes.
Collaborated with client-side teams and delivery managers to ensure timely and high-quality project deliveries.
Received a quarterly performance award for contribution to key client initiatives.

Software DevelopmentCOBOLCICS