Mar 2024 – Present · 2 yrs 2 mos · Remote

• Growing your business starts with knowing your customers. Peel Insights (a Relay Commerce company) gives Shopify and Amazon brands the data they need to increase LTV, lower CAC, and drive profitability—helping you make smarter decisions for long-term success.
• Let your data work for you. Let's connect to explore how Peel can help!

May 2019 – Jun 2022 · 3 yrs 1 mo · Remote

Jun 2016 – Mar 2019 · 2 yrs 9 mos · Monaco area

• SERPed.net is a SaaS SEO tools suite that offers 40+ advanced SEO tools to dominate organic rankings.
• Joined as the only marketer in the team, responsible for leading all marketing efforts to fill the top of the funnel and convert more users to customers using inbound methodologies and establishing a top-quality customer-centric marketing approach.
• Leading a growth team of 3 members (A designer, a developer, and a content writer).
• Managing the complete inbound strategy and conversion optimization for company product site and blog site.
• Creating conversion focused messaging and designs for all product-landing pages.
• Collaborating effectively with Engineering, Design, Product and Customer Success teams to ensure the success of customers with product.
• Managing content marketing (mainly promotion) to drive more targeted traffic and to generate quality leads.
• Handling reach-out and partnership with SEO pros for joint offers (Product Promotion Webinars) to acquire more product signups and to push annual subscription.
• Created multiple email drip campaigns for different stages of lead to customer lifecycle.
• => 5-steps drip funnel to get churned users back as active users.
• Interacting with industry experts to get feedback and improve the product on usability and adaptability front.
• Key Achievements
• Minimal design website homepage A/B experiment increased the conversion by ~200% (from 4-5 to 13-15 leads per day).
• Increased Serped blog traffic by 63.69% in 60 days (from 8,191 to 13,408).
• This increase in the traffic led to almost a 100% growth in daily blog subscriber count in 60 days (from 4-5 daily around 10 per day).
• Reduced the customer churn rate 31.74% in 4 months (from 12.6% in Dec-2017 to 8.6% in March 2018).
• Featured in and contributed to a few leading marketing blogs such as - Mention, 3dcart, Warrior Forum, and a few others.

Nov 2014 – Apr 2016 · 1 yr 5 mos · Bangalore

• The 2nd marketer on the team. Responsible for leading product marketing efforts for “E-commerce accounting” vertical and establishing a top-quality customer-centric product marketing approach.
• 1) Responsible for managing company website (more than 60 pages). Creating conversion focused messaging and focused designs for the website.
• 2) Collaborating effectively with Engineering, Design, Product and Customer Success teams to ensure the success of customers with product. Developed basic working knowledge of HTML and CSS.
• 3) Managing content and messaging for all product listings in all partner app stores such as Shopify, Intuit, Xero, Bigcommerce, 3dcart.
• 4) Developing customer-facing marketing content and assets including product release announcements, case studies, feature enhancement announcement and more for Middle and Bottom of the funnel stages
• 5) Managing Paid marketing “product signups campaigns”- Google ads, Facebook marketing for E-commerce accounting vertical.
• Key Achievements
• 1) Increased product sign-up conversion in partner’s app stores from 6.47% to 12% in the span of 3 months.
• 2) Minimal design website home page A/B experiment increased the home page conversion by ~350% in one month. Signup conversion rate for home page went up from 1.22% to 4.53% in 30 days
• 3) Doubled the product sign ups number in the span of 4 months. (From 161 in Dec-2015 to 340 in March-2016)
• 4) Reduced the per signup acquisition cost by ~27% in just 2nd month of Google AdWords experiments.
• 5) Got the forum participation approval from e-commerce partner 3dcart. Pipemonk is the first 3rd party app partner whom they approved for it.

Jun 2013 – Nov 2014 · 1 yr 5 mos · Bangalore

• Zyoin is a Bangalore based one of the leading HR recruitment-consulting firms.
• Joined as the first marketer and started the marketing function from the scratch and scaled-up to a 4-member team.
• Completely revamped the company website and made it mobile responsive.
• Managed On-page and off-page SEO (mainly link building).
• Responsible for creating case studies, e-books, and for generating content for the company blog. (Authored more than 20 articles covering different topics).
• Ideated and designed initiated monthly newsletter. Solely responsible for creating and validating content for it.
• Implemented various conversion optimization experiments using A/B testing, Heatmaps, and On-site surveys.
• Key Achievements
• Generated 800+ business qualified leads in 12 months.
• With the combination of SEO and content marketing; increased the website traffic by 400%+ (from ~1200/month to ~ 6300/month in 13 months).
• Generated 3000+ blog subscribers in 12 months with a 25% monthly growth.
• Ideated & organized zQuizit- India's First ever Quiz for Recruiters. The 1st edition saw an attendance of 150+ participants.

Apr 2012 – Aug 2012 · 4 mos

• 1) Developed and implemented a framework, Metrics and to understand the current position in Modern Retail Format and analyzed reasons of failure for Prestige TTK after doing a primary research across 12 stores in Bangalore.
• 2) Worked in Performance improvement division of Business Advisory Division Department.
• 3) Assisted Seniors officials on various Projects related to Rubber Industry and Consumer Goods Industry.
• 4) Consulted and recommended options to improves their brand equity and market share in Modern Trade.

Apr 2012 – May 2012 · 1 mo

• 1) An extensive study on Indian Consumer Goods Industry and studied impact of MOP Strategy on various CD companies
• 2) The results and findings of the study have been used for yearly Industry specific report, 2012 published by Ernst & Young
• 3) Analyzed the marketing strategies of top 12 companies in the textiles, consumer durables, and FMCG sector
• 4) Consulted and recommended options to improve product offering and marketing strategies for their future growth

Jan 2012 – Mar 2013 · 1 yr 2 mos · ROHTAK

• SWABHAV is an IIM ROHTAK initiative to empower and educate girl child of auto drivers . In return, all that auto drivers need to do is to just flaunt the advertisement of various brands that are associated with us.
• 1) The project has been able to fund the education of more than 80 underprivileged girls in and around Rohtak city (till March-2013).
• 2) The project has mobilized a fund of Rs. 3,00,000 to help the daughters of Auto Rickshaws get quality education (till March-2013).