Vlad B.

CEO

San Francisco, California, United States14 yrs experience

Most Likely To SwitchAI Enabled

Key Highlights

Led go-to-market strategies for major tech products.
Achieved $200M in annualized revenues for OYO's US launch.
Pioneered innovative deal structures unlocking multi-year revenue opportunities.

Stackforce AI infers this person is a SaaS and Hospitality expert with a strong focus on product strategy and go-to-market execution.

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Skills

Core Skills

Product StrategyGo-to-market StrategyProduct ManagementSales ManagementSales Operations

Other Skills

Artificial Intelligence (AI)Business AnalysisBusiness DevelopmentBusiness PlanningBusiness Process ImprovementBusiness StrategyBusiness TransformationCompetitive AnalysisConsultingConsumer GoodsCorporate FinanceCustomer Relationship Management (CRM)Data AnalysisData AnalyticsE-commerce

Experience

Google

Product Strategy and GTM Leader

Feb 2021 – Present · 5 yrs 1 mo · San Francisco Bay Area

Product Strategy and GTM Principal - Google Maps
Leading go-to-market strategy and product discovery across Developer and Enterprise ecosystems, including geospatial APIs, analytics, and Gen AI features, defining roadmap and success metrics (1B+ end users, $B revenue)
Defined investments portfolio for gen AI applications powered by geospatial data (2 launches to date) and guardrails to enrich Google's foundational models with real-world data
Pioneered a new value-exchange deal structure and piloted with automotive and social leaders, unlocking a high $'00M multi-year opportunity in revenue and data contributions
Spearheaded Developer offerings, improving ToS, product support, packaging, and pricing for over 1M developers
Led ads syndication product exploration and GTM, opening up Local Ads inventory and tech for 3P apps
Global Product Activation - Google Ads
Driving performance ads and measurement tools adoption as part of the Global Product Leads team by owning customer & regional feedback pipelines, product features prioritization, xfn alignment, and execution cadence
Bootstrapped Online to Offline Ads products for SMBs, launching and driving adoption through beta-stage measurement tools and xfn enablement ($'00M ad spend opportunity in the US)

Product ManagementProduct StrategyBusiness StrategyStrategyOperations ManagementSales Management+4

Oyo usa

Director, Head of Sales Operations

Jan 2019 – Jan 2021 · 2 yrs · San Francisco Bay Area

OYO - $10 Bn valued fastest-growing hospitality booking platform, 2nd largest booking platform globally
Led Sales Operations and Go-to-Market (GTM) strategy for OYO's US launch, managing a team of 6 and reaching $200M in annualized revenues
Owned product roadmap for the sales tech stack, in-house CRM, and ops tooling to meet US regional needs
Maintained data, insights, planning, and forecasting, developed deal/funnel and ops intelligence dashboards driving sales and operational insights for 600+ BDMs
Reduced sales activation cycle by 50% and increased live conversion from 60% to 90% via CRM customization, funnel and sales process optimizations

Sales ManagementSales OperationsGo-to-Market StrategySales Enablement

Harvard business school

MBA class of 2018

Jan 2016 – Jan 2018 · 2 yrs · Greater Boston Area

MBA Internships:
Lyft - as a product GM, fully owned P&L, and led cross-functional teams. Improved unit economics and achieved profitability in several micromobility markets, with a series of pricing, product-led, and ops initiatives
Zendrive - defined insurance product launch strategy, roadmap, and pilots, unlocking series B fundraising

Gett

Head of Growth

Jan 2015 – Jan 2016 · 1 yr

Gett - $2+ Bn valued European ridesharing service and SaaS platform backed by Volkswagen
Owned end-to-end development and P&L of new delivery products (C2C, B2C, B2B), from initial conceptualization and product development to effective scaling, solving user and driver acquisition, retention, and monetization
Led the business as a GM, supervising a team of 6 (&10 thsd. couriers), reaching 10% of the company’s revenues
Led key product integrations to drive user acquisition, e.g. partnered with Apple to pre-sell and deliver iPhones on the official launch date, capturing 20% of total market sales

Go-to-Market Strategy

Mckinsey & company

Consultant

Feb 2013 – Sep 2015 · 2 yrs 7 mos

Led digital, sales and operational transformations in Banking and Retail sectors, including:
Executed sales transformation in a Corporate Bank, encompassing account planning and salesforce effectiveness program. Implemented an in-house CRM system. The program resulted in 1.5% margin growth
Developed product centers, sales coverage model, and led sales enablement automation in a corporate bank
Led sales functions integration of major utility companies, delivering $40M+ in cross-selling opportunities
Led process optimization and Lean deployment for an Electronics Retailer, delivering 30% warehousing savings
Developed international Go-to-Market (GTM) strategy for a leading European Fashion Retailer across 600+ stores

Accenture

Consultant

Jan 2011 – Jan 2013 · 2 yrs

Developed IT strategy and executed digital transformation for a major Bank retail division
Developed 5-year strategy for an international grocery retailer and executed the key strategic initiatives
Led post-merger integration (PMO) for FMCG companies, achieving 30% in cost synergies via shared services
Implemented new pricing and strategic planning processes and tools for a Consumer Electronics retailer
Published an article in Harvard Business Review - ''Modern Retail Innovations'', Sept 2012