Dorothy Wong

Digital Marketing Specialist

Singapore, Singapore12 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in cross-regional marketing coordination.
Proven track record in lead generation strategies.
Strong collaborative approach enhancing campaign execution.

Stackforce AI infers this person is a Marketing Specialist with expertise in cross-regional campaign management and lead generation.

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Skills

Core Skills

MarketingProject Coordination

Other Skills

AI content generatorAccount ManagementAppointment SchedulingBusinessBusiness DevelopmentBusiness-to-Business (B2B)Campaign Planning & ExecutionContent DevelopmentCross-Functional CommunicationData Management & AnalyticsEvent SupportHubSpot Marketing HubLead GenerationManagementSales

About

Supports cross-regional marketing campaigns, aligning lead generation strategies with the company’s global objectives. My role involves coordinating efforts across the APAC and EMEA regions, ensuring effective brand communication and driving measurable marketing outcomes. I known for my collaborative approach, attention to detail, and contribution to streamlining campaign execution across teams.

Experience

Callbox asia pacific

Global Marketing Coordinator

Jun 2025 – Present · 9 mos · Singapore · Hybrid

1. Campaign Planning & Execution
Develop and manage marketing campaigns spanning email, social media, webinars, digital ads, and telemarketing.
Coordinate with regional teams (e.g., Singapore, Malaysia, Philippines) to localize messaging, design, channels, and timing effectively .
2. Content Development
Create or guide production of email copy, landing pages, brochures, and social content.
Work with content writers and designers to ensure consistent messaging tailored to different industries (IT, software, finance, healthcare...) .
3. Project Coordination Across APAC Markets
Liaise with internal teams (regional managers, SDRs, analysts) in locales like KL, Singapore, Manila, etc. .
Track campaign timelines, deliverables, budgets, and milestones.
4. Data Management & Analytics
Utilize tools (CRM, Smart Engage, etc.) for lead tracking and workflow oversight .
Monitor campaign metrics: open/click rates, lead quality, conversion rates; generate reports and insights.
5. Vendor and Internal Coordination
Coordinate with agencies, designers, email platforms, webinar hosts.
Ensure consistency in branding and quality across external collateral.
6. Cross‑Functional & Stakeholder Communication
Provide regular updates to global marketing managers and senior leadership.
Help align APAC marketing initiatives with global brand standards and pipeline goals.
7. Event and Webinar Support
Assist with planning, promoting, and executing virtual/in‑person events.
Work closely with “Call‑to‑Invite” and telemarketing teams to boost registrations and attendance – part of Callbox’s multichannel model