Nov 2023 – Mar 2024 · 4 mos · Hybrid

Jun 2022 – Oct 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Owned and managed product newsletter [Audience size: ~80,000, Open rate: 25% - 35%, 3x click rates]
• Owned and managed ‘P1’ and ‘P2’ product launches
• Co-owned one ‘P1’ launch
• Developed sales enablement material
• Owned and managed product tours
• Co-developed multiple ad landing pages
• Revamped Clari Copilot’s homepage

Jan 2022 – May 2022 · 4 mos · Bengaluru, Karnataka, India

• Owned and managed the company product newsletter [Audience size: ~9,000, Open rate: ~50% - ~70%]
• Owned and managed product knowledge base
• Over 100 technical articles written
• Over 15 product videos created
• Owned messaging and copy for product landing pages, competitor landing pages, display ads /LinkedIn ads
• Wrote UX copy
• Co-owned and managed one ‘P1’ product launch
• Created drip campaign and generated over $6,000 in ARR
• Revamped Wingman’s product onboarding flow
• Built and launched Wingman’s product tour in under 2 weeks
• Curated sales enablement material

Apr 2021 – Dec 2021 · 8 mos · Bengaluru, Karnataka, India

• Conducted internal and external research to align founders on brand and product messaging + positioning.
• Initiated and conducted user interviews for product feedback.
• Designed and developed sales enablement material.
• Designed, developed and wrote copy for the company website.
• Implemented and managed marketing operations
• Increased inbound leads by 3x through performance marketing.

Jun 2019 – Nov 2019 · 5 mos · Bengaluru, Karnataka, India

• Crafted and designed copy for print ads, social media posts, 
e-mailers, and standees.
• Conceptualized brand campaigns and product launch campaigns
• Researched user behaviour to develop impactful copy that drove sales.

Jun 2018 – Feb 2019 · 8 mos · Bengaluru, Karnataka, India · On-site

Jun 2017 – Feb 2018 · 8 mos · Bengaluru, Karnataka, India