Nov 2022 – Nov 2024 · 2 yrs

• Launched a new service line altogether.
• We had 1 goal - Increase revenue with the same CAC. Launched a personalized coach-led program called 'Womb Care Program'.
• Worked with sales team in building in-app sales funnels & did user segmentation for the first time.
• Conducted 20+ experiments to improve in-app purchases and increase user engagement,
• resulting in a 4% conversion rate with an AOV of 10,000 INR for this Program.
• Optimized the onboarding and home screen, and streamlined the slot booking flow to boost
• signup to sales call bookings from 1.7% to 14% within a 7-day conversion window.
• Achieved 14x increase in LTV
• In Feb, iMumz appeared on Shark Tank India Season 2. Came in a lot of opportunities & responsibilities as well.
• Implemented segment-based program pages for the iMumz app, resulting in a 30% increase in sales conversions in 3 days. Additionally, introduced a time-bound 'Shark Tank Special Discount' to further boost sales.

Jul 2021 – Nov 2022 · 1 yr 4 mos

• Loved what I did as an intern. Transitioned to a full-time Associate PM.
• Led my first Product POD. We only had 1 goal - to increase in-app conversions & retention.
• Orchestrated a 35-day-long focused experimentation sprint to boost install-to-purchase conversion rate from 1% to 3.5% to 6%
• Saw a hockey-stick curve growth (aha! moment for me & team :p)
• Strategically monetized a free introductory Live session on the App & increased its monthly revenue contribution from 2% to 35% over the span of 4 months
• Also boosted iMumz Google Play Store rating from 4.1 to an all-time high of 4.8
• Ran in-app Discount Campaigns, handled execution & analytics
• Led the experimental launch/revamp of features like the Membership Page, Onboarding-journey, and Live Webinars Automation

Apr 2021 – Jul 2021 · 3 mos

• I was the first product intern. Understood the product and users deeply. Spent more than 5 hours per day analyzing their user journeys.
• I assisted Product & Growth Lead in product launches & testing. Got hands-on experience working with Program Managers, Developers, and Designers.
• Also learned data analytics, and built the first-ever central repository of all existing analytic events for tracking. Build multiple product dashboards from scratch.
• Handled product ops for daily engagement LIVE sessions (webinars & workshops). Scaled the number of participants to 10x. Made a few basic fixes in the app funnels, engagement creatives & copies, and promotional messages.
• Additional Efforts: Coordinated weekly product discussions with the entire team to come up with problems to solve! Prioritized them, picked up & executed quick solutions.

Jan 2020 – May 2020 · 4 mos · South Delhi, Delhi, India · On-site

• Worked on the World's Largest Office Building, Surat Diamond Bourse's fire door coordination, detailed drawings, vendor management, and the clubhouse Diamond Club's floor plans.
• Also worked on conceptual design of a series of projects under State Govt. Orissa with the Commercial Team.

Jul 2019 – Dec 2019 · 5 mos · Bangalore

• Tender stage architecture and interiors draft set for a MLDL Housing project, sales gallery and sales flat.
• Façade development of a commercial building.
• Concept stage presentation, layout planning, efficiency calculations and area statement of an office building in Pune.
• Concept stage presentation work of Phoenix Market City, Bangalore.