Karan Ashta — Founder
I started my career in 2019 at Haptik, a Conversational AI company, where I was at the forefront of a technology that has rapidly transformed how businesses engage with customers. From building foundational GTM strategies to driving feature adoption, I’ve witnessed firsthand how AI has revolutionized customer interactions. Over the past six years, I’ve navigated through various business cycles in the SaaS industry—scaling products, driving growth, and adapting to market shifts. My experience spans launching new features, aligning cross-functional teams, and using data-driven insights to drive customer-centric marketing. I’ve had the privilege of contributing to products and campaigns across multiple regions—working closely with teams in Europe, North America, and APAC. I specialize in orchestrating full-funnel go-to-market motions, aligning marketing strategies across awareness, acquisition, and retention to drive tangible business results and sustained growth. I believe the future of marketing lies in AI seamlessly coexisting with human creativity, where AI enhances efficiency and insights, while human intuition drives deeper, more meaningful connections with customers. I operate on the ethos of ownership, impact, and empathy, which help me achieve success in growth stage tech companies.
Stackforce AI infers this person is a SaaS marketing expert with a focus on product adoption and go-to-market strategies.
Location: Mumbai, Maharashtra, India
Experience: 6 yrs 3 mos
Skills
- Product Marketing
- Marketing Strategy
Career Highlights
- Expert in orchestrating go-to-market strategies.
- Proven track record in driving customer adoption.
- Strong background in SaaS marketing and product positioning.
Work Experience
BPR Hub
Founding Marketing Manager (11 mos)
WebEngage
Senior Product Marketing Manager (7 mos)
Product Marketing Manager (1 yr)
CM.com
Senior Marketing Associate (1 yr 1 mo)
Haptik
Senior Marketing Associate - APAC & MEA (4 mos)
Content Marketing - Executive (1 yr 10 mos)
Brand Marketing (6 mos)
Bloomingdale PR
Digital Marketing (2 mos)
The Social Pill
Social Media Strategist and Research (3 mos)
DNH Media
Public Relations Manager (3 mos)
The Hoshruba Repertory
Production Team Member (1 mo)
Education
Advanced Certificate in Digital Branding & Advertising at MICA | The School of Ideas
Bachelor in Management Studies at University of Mumbai
Higher School Certificate at H.R. College of Commerce and Economics
Secondary School Certificate (SSC) at Utpal Shanghvi School
