Apr 2024 – Present · 2 yrs 1 mo · Madrid, Community of Madrid, Spain · Remote

Dec 2022 – Present · 3 yrs 5 mos · Madrid, Community of Madrid, Spain · Remote

• 1) Increased conversion rate by 20% within the first year by developing three comprehensive (GTM) strategies targeting key growth and customer acquisition areas.
• 2) Accelerated project launch timelines by 30% and enhanced cross-functional collaboration across various companies by conducting over 10 business development workshops, focusing on strategic planning and execution.
• 3) Achieved a 95% satisfaction rate among participants by creating and delivering 40 digital marketing consultations for an online course, leveraging the latest industry trends and practical marketing tactics.
• 4) Recognized as 'Top Mentor of the Month' by ADPList for providing exceptional guidance in product management, benefiting over 37 mentees through strategic advice and actionable feedback.

Oct 2022 – Aug 2023 · 10 mos

• 1) Led the development and launch of a data analytics platform within the wallet analytics product, analyzing over 30 million crypto wallets to deliver one-click audience insights, contributing to a 33% increase in active users.
• 2) Transformed 30 feature concepts and 25 tenant needs into prioritized requirements, successfully releasing 15 features during the first half of 2023, enhancing product functionality and user satisfaction.
• 3) Formulated a theory on Web3 audience behavior, identifying nine key personas and conducting comprehensive market research on DAOs, NFT collections, and DeFi protocols, culminating in a pivotal report that outlined Web3 growth trends.

Apr 2022 – Oct 2022 · 6 mos

• 1) Led a cross-functional team of 10 to analyze 500 web3 projects through a detailed research plan, yielding 5 main hypotheses for the new product roadmap.
• 2) Conducted 40 in-depth research studies on the web3 market, uncovering emerging trends and opportunities that informed actionable marketing strategy recommendations.
• 3) Achieved a 20% increase in new subscribers and a 30% improvement in open rates by devising and executing a comprehensive email marketing research and campaign, enhancing overall engagement and brand awareness.

Jan 2022 – Jul 2022 · 6 mos

• 1) Boosted the average order value by 75% and enhanced customer engagement for Huawei, Samsung, and ASUS by implementing 7 targeted advertising campaigns as part of a global marketing strategy.
• 2) Managed the end-to-end content creation, testing, and distribution process for 8 marketing plans, achieving a 17% click-through rate and a 25% conversion rate through meticulous planning and execution.
• 3) Enhanced user satisfaction to an average rate of 80% for Chinese brand promotions in CIS countries by conducting 4 A/B tests to validate strategy effectiveness and optimize marketing approaches.

Jun 2021 – Dec 2021 · 6 mos

• Achieved a 35% increase in conversion rate and a 60% brand uplift by managing and executing a portfolio of 120 trade and digital marketing projects for FMCG brands, demonstrating effective strategy and execution.
• Secured the approval of 3 new special projects with an overall budget of $50,000 by preparing and delivering compelling sales presentations to clients, directly contributing to the revenue growth of the marketing department.
• Coordinated cross-functional teams of product managers, engineers, and designers to develop and launch 10 product improvements, resulting in a 30% increase in Net Promoter Score (NPS), showcasing effective team collaboration and project management.

Jan 2021 – Jul 2021 · 6 mos

• 1) Increased brand visibility and engagement rates by 20% among the Big 3 players by creating and executing targeted social media marketing campaigns on VK, Instagram, and Facebook.
• 2) Contributed to organizing high-profile events like "Women in BCG" with Maye Musk and "Summer Internship in BCG," successfully attracting 2000 online participants and enhancing brand outreach and reputation.

Jun 2020 – Oct 2021 · 1 yr 4 mos

• 1) Boosted website traffic by 70% within the first month by conducting in-depth interviews with 7 political scientists to develop engaging and informative website content.

Aug 2019 – Nov 2019 · 3 mos

• 1) Enhanced campaign effectiveness by 15% through conducting comprehensive analysis using Palomars, Galileo, and TV Planet research programs to optimize media recommendations.