Feb 2024 – Present · 2 yrs 1 mo · San Francisco Bay Area · On-site

• Leading UX for Youtube's Growth Platform (Nitrate) and formats as part of *Youtube Premium, Commerce and Nitrate* team.
• At Youtube, Nitrate is our advanced AI platform designed to innovate and manage visual campaigns, enabling us to engage with over 2 billion users. Leveraging cutting-edge Gen AI and advanced LLM capabilities, Nitrate drives exceptional targeted user engagement and delivers impactful business results.

Jun 2017 – Present · 8 yrs 9 mos · San Francisco Bay Area

• Current:
• Design lead: Youtube's Growth Platform (Nitrate)
• Previous:
• Senior Interaction Designer, YouTube Ads – Designing ad experiences across Youtube surfaces and verticals.
• Interaction Designer, Google Assistant Discovery & Developer Platform – Building developer and discovery tools for voice conversation creators.
• Google Fiber 'Webpass' – First UXer in the Webpass org. Led end to end design process of this high-speed internet service (acquired by Google) for both consumer facing website, customer portal and enterprise internal tool building a suite of features like Network management, Campaign management, Customer service management.

Jun 2017 – Aug 2019 · 2 yrs 2 mos · San Francisco Bay Area

• Acquired by Google

May 2016 – Aug 2016 · 3 mos · San Jose

• As part of the Adobe HIVE team, helped customers across departments in accelerating strategy and innovation through collaboration and research methodology.
• Conducted various research experiments along with customers to understand their users/problems and help them synthesis the data.
• Conducted Design Thinking workshop for internal and extended team .
• Redesigned HIVE internal tools to make it more intuitive and user friendly.

Aug 2015 – May 2017 · 1 yr 9 mos · Bloomington, Indiana Area

• The basic structure of information representation in digital information systems : Introduces formal design and query languages through Entity Relationship Modeling, the Relational Model, XML, and XHTML.

Jun 2012 – Jul 2015 · 3 yrs 1 mo · Bangalore

• Worked as an User Experience Developer and Designer in SAP CRM team as part of which developed cross platform applications and gained expertise in CRM sales and marketing, loyalty management and commerce platform.
• 3 years of experience working in scrum/ agile environment

May 2011 – Jun 2011 · 1 mo

• Worked as an user research intern at Eklavya Summer Internship Programme,2011 Under the guidance of Professor D. B. Phatak, Computer Science Department, IIT Bombay.

Dec 2010 – Nov 2011 · 11 mos

Jun 2010 – Apr 2012 · 1 yr 10 mos

• Was involved in the Placement Cell, a student body which is responsible for maintaining the corporate relations of the college.
• Created career service brochure, conducted career development workshop for students, critiqued resumes and organized career fairs