Nov 2021 – Jun 2025 · 3 yrs 7 mos · Lagos, Nigeria · Remote

• Overview: At Mdundo, with the use of data analysis, and data analysis tools - i am responsible for overseeing marketing activities West Africa - Nigeria and Ghana, to build awareness around Mdundo, Mdundo’s premium product, increase user subscription growth as well as handling music curation in the west African region

Dec 2019 – Mar 2020 · 3 mos

• 1. Generate and submitted content to Boombuzz Editor with focus on entertainment and Nigerian music
• 2. Developed and submitted SEO friendly posts with matching images for publishing
• 3. Wrote and submitted content with focus on Sports, especially Football
• 4. Wrote and submitted lifestyle related posts for publishing

Jun 2019 – Nov 2021 · 2 yrs 5 mos

• ● Boosted DAU by 30% and MAU by 20% via hyper-local PR campaigns, influencer engagement, and music product rollouts.
• ● Secured artist partnerships that improved brand awareness by 40% and product adoption by 25%.
• ● Drove 50M+ app downloads through PR-focused activations with media, influencers, and on-ground campaigns.
• ● Improved client retention by 15% with cost-effective PR and marketing strategies by coming up with experiential marketing strategies to promote artists and their music.
• ● Grew daily app visits from 800k → 2M via curated PR-driven content and in-app campaigns.
• ● Increased app downloads by 18% through influencer and ambassador PR programs.
• ● Negotiated brand partnerships for in-app content placement (BB Naija, Filmhouse, Infinix), gaining 5,000+ new users.

Jul 2018 – Jan 2019 · 6 mos · Uyo, Akwa Ibom, Nigeria

• ● Developed strategy for digital media planning, demand and lead generation plans, and executed growth strategies for digital channels, including SEM/ PPC, Social Media, Display / Retargeting, Events, Webinars, Websites / SEO, Review Sites, Email and Affiliates.
• ● Supported the marketing performance team as a strategy coach
• ● Partnered with creatives for development of marketing collateral to support marketing performance plans; guided implementation and optimization efforts for marketing analytics, tracking, testing and interpretation of results in the business context.
• ● Led implementation of marketing technologies strategies that helped drive efficiencies and profitability; conduct A/B tests across channels to continuously optimize campaign and channel performance.

May 2016 – Mar 2018 · 1 yr 10 mos · Lagos, Nigeria · On-site

• Managed external agency relationships to deliver high-impact PR and communication initiatives aligned with brand and product launches.
• Shaped organizational strategy, contributing to the development and execution of long-term marketing and business objectives.
• Planned and executed 360° marketing campaigns — from ideation to launch — driving measurable growth in brand visibility and customer engagement.
• Authored press releases and organized media events, including product launch media hangouts, securing broad coverage and strengthening brand reputation.
• Led weekly cross-functional alignment meetings with product, demand generation, and portfolio marketing teams to ensure campaign cohesion and impact.
• Developed compelling content strategies across email, social, and owned media, resulting in increased engagement and audience growth.
• Supported acquisition and retention roadmaps, optimizing digital marketing performance to improve CAC and LTV metrics.
• Designed and executed data-driven digital campaigns end-to-end, ensuring timely delivery, budget adherence, and performance tracking.
• Drove process improvements by establishing best practices, streamlining workflows, and acting as a subject-matter expert in marketing operations.

Aug 2015 – Mar 2016 · 7 mos

• Executed a wide range of editorial duties including content layout, indexing, proofreading, and revisions to ensure accuracy, consistency, and readiness for final publication.
• Edited and rewrote news stories to improve clarity, readability, and impact, while correcting grammar, spelling, punctuation, and syntax errors.
• Planned publication content in line with editorial policy, allocating space for text, visuals, and features using layout and design best practices.
• Verified facts, dates, and statistics through credible reference sources, ensuring journalistic integrity and credibility in published content.
• Generated and developed story ideas tailored to audience interests, enhancing reader engagement and retention.
• Collaborated with editorial teams and management on story placement and emphasis; assigned topics to writers and guided coverage strategy.
• Reviewed and edited manuscripts and coordinated directly with authors to refine content, structure, and style for publication.
• Created and managed multi-channel online media campaigns, aligning content strategies with brand and audience objectives.
• Delivered weekly performance reports on digital and social campaigns, providing insights and optimization recommendations.
• Implemented and monitored social media strategies, tracking engagement and traffic to maximize visibility and brand growth.
• Developed SEO-driven blog content and secured new engaging material to increase organic reach and audience engagement.
• Drafted and distributed online press releases, generating publicity and boosting visibility around key company updates and initiatives.