Sanjana Murali

Product Marketing Manager

Chennai, Tamil Nadu, India11 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI-driven content marketing strategies.
Proven track record in B2B SaaS product launches.
Creator of a popular YouTube channel on B2B marketing.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on AI-driven strategies.

Contact

Skills

Core Skills

Product MarketingContent StrategyGo-to-market StrategyContent MarketingContent Writing

Other Skills

AI-Powered ResearchBloggingBrand ConsistencyBrandingBusiness AnalyticsBusiness IntelligenceCareer GuidanceCompetitive InsightsCompetitive IntelligenceContent DevelopmentContent ManagementContent Strategy & ExecutionConversion Rate OptimizationCopywritingCreative Writing

About

I’m a B2B SaaS Marketing Leader with 10 years of experience across product marketing and content strategy, now driving growth at Dealfront. I specialize in bridging the gap between customer needs and product innovation, transforming technical features into compelling narratives that win markets. My recent focus has been on leveraging AI to accelerate content workflows, optimize go-to-market strategies, and generate deeper customer insights. From AI-assisted copywriting to using generative AI for market research and campaign personalization, I’ve integrated emerging technologies into marketing practices that deliver measurable impact. Beyond my role, I run the YouTube channel All About B2B Marketing, where I share insights on content strategy, product marketing, and how AI is reshaping the future of marketing. Side hustle 💰 Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that delivers results. Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

Experience

Dealfront

2 roles

Product & Content Marketing Manager (AI-Enabled)

Promoted

Jan 2025 – Present · 1 yr 2 mos · Remote

I drive integrated content and product marketing initiatives to fuel pipeline growth and customer adoption, with a strong focus on AI-enabled content strategy, storytelling, and GTM execution.
Key Contributions:
1. AI-Powered Research: I use AI tools for rapid market exploration (TAM sizing, persona mapping, pain point analysis, competitor benchmarking), gaining early directional insights in hours instead of weeks.
2. Content Strategy & Execution: I am building and scaling a multi-channel content engine (blogs, case studies, video, webinars, long-form resources) that positions Dealfront as a B2B SaaS thought leader. I embed generative AI into workflows to speed content production by 30% while elevating SEO and brand consistency.
3. Messaging & Positioning: I create custom GPTs to pressure-test messaging, refining decks, web copy, and campaign assets by simulating customer feedback and objections — ensuring resonance before launch.
4. GTM Launches & Campaigns: I lead AI-informed product launches, leveraging predictive insights to craft narratives, shape campaign strategies, and align cross-functional teams for maximum impact.
5. Sales & Customer Enablement: I design content libraries, AI-assisted playbooks, and lifecycle nurture campaigns that improve sales conversations, onboarding, and customer retention.
Impact: I am positioning Dealfront as a forward-looking SaaS leader by embedding AI into both product and content marketing, streamlining workflows, improving GTM outcomes, and scaling content strategy without sacrificing quality.

AI-Powered ResearchContent Strategy & ExecutionMessaging & PositioningGTM Launches & CampaignsSales & Customer EnablementProduct Marketing+1

Product Marketing Manager

May 2021 – Jan 2025 · 3 yrs 8 mos · Remote

At Dealfront, I wear multiple hats to own go-to-market strategies, messaging, positioning and product launches. My focus lies in being the bridge between product teams, revenue teams and customers —transforming complex technical language into compelling narratives that engage audiences and empower internal stakeholders.
🚀 What I do at Dealfront:
Messaging & Positioning: Translate product value into language customers understand and create use case mappings across products.
Product Launches: Manage end-to-end feature launches, including GTM plan, communication strategies, internal alignment, positioning and messaging, setting goals and tracking metrics.
Sales Enablement: Create sales resources like pricing sheets, decks, product videos, one pagers, webpages, knowledge docs, help articles to ensure the sales team is equipped to succeed.
Customer Lifecycle: Create and implement strategies to enhance user engagement and ensure customers maximize the value of key features.
Competitive Insights: Conduct competitor analysis to inform product improvements and strategic positioning.
Collaborating with stakeholders across the company, including marketing, sales, customer success, and support to harmonise product marketing activities.
🎯 What fuels my passion:
Bridging gaps between customer needs and product capabilities to maximize adoption and retention.
Developing GTM motions that help teams achieve product-market fit and close deals faster.
Building streamlined processes for tracking performance and aligning cross-functional teams.

Messaging & PositioningProduct LaunchesSales EnablementCustomer LifecycleCompetitive InsightsProduct Marketing+1

All about b2b marketing

YouTuber

Apr 2021 – Present · 4 yrs 11 mos · Remote

In addition to my full-time role, I’m the creator of All About B2B Marketing, a YouTube channel where I share quick, actionable insights from experts to help you excel in B2B Marketing! (Check it out: https://www.youtube.com/c/allaboutb2bmarketing/videos)
This channel is your go-to destination for expert tips and proven strategies to excel in the world of B2B marketing. Whether you're a beginner looking to break into the field or a seasoned marketer aiming to refine your craft, I have got you covered.
Here’s what you’ll find:
Product Marketing Mastery: Learn how to position your product, craft compelling messaging, and launch like a pro.
Content Marketing Tips: Discover how to create impactful content that drives engagement and delivers results.
Video Marketing Insights: Get creative inspiration and best practices to stand out with video marketing.
Career Guidance: Practical advice to grow and succeed in your marketing career.
Interviews with Experts: Hear directly from B2B marketing leaders and professionals.
This channel is designed to empower marketers to level up their skills and achieve measurable success. Subscribe now, and let’s take your B2B marketing game to the next level!

Content StrategyProduct MarketingVideo MarketingCareer GuidanceContent Marketing

Hippo video: video personalization and distribution platform

Product Marketer

Aug 2017 – May 2021 · 3 yrs 9 mos · Chennai Area, India

Website: Spearheaded the creation of all the pages on our website that aligns with our buyer personas. Measured month-on-month traffic, signups, conversions and optimized the pages accordingly by working alongside the SEO team
Lead gen through content: Developed content strategy for all our gated content (ebooks, mini-courses, survey, reports, webinars) & blogs
Product Marketing: Have worked on GTM strategies, ICP/Product-market fit, persona research, positioning, competitive intelligence, surveys, sales enablement collaterals, customer marketing, product & feature launches, acquisition & adoption campaigns
Affiliates & Reseller Partnerships: Worked with our integrations partners & influencers to onboard them as affiliates and resellers and created co-marketing initiatives to drive brand reach
Webinars and Podcast: Host of Limitless podcast and webinar series. I have interviewed 80+ sales and marketing leaders from the US & Europe on our podcast, webinars & created ground-breaking MoFU and BoFU campaigns to drive brand reach & conversions
Social media: Contributed to the creation of company’s social media strategy & increased engagement MoM
Video marketing and Video selling: Experienced video marketer with proven expertise in running video marketing campaigns
Achievements
The GTM influencer: Received an award for playing a pivotal role in 2020's GTM strategy
Close to 10 of my blogs I wrote for Hippo Video are showing up on the first page of Google Search. Of which, one of my blogs went viral in the month of March, 2020 and increased the CTRs by 1000% and brought 1500+ signups to the product in a span of 2 weeks
Winner of MVP 2019 for the best article on Customer Success awarded by CEU selected from world-wide participants
I created a rap video along with the team to convince sales and marketing leaders to partner with us for a webinar. It became a huge hit among the influencers and gave us a huge lift in email response rates from 10% to 80%

Content StrategyLead GenerationProduct MarketingWebinars and Podcast

Zarget

Content Marketer

Dec 2016 – Jul 2017 · 7 mos · Chennai Area, India

Content Strategy
Planning and framing strategies for Inbound marketing channels, executing them to perfection and measuring the results.
Content and Copy Writing
Creating original, educational and engaging content that drives traffic and brings in leads. Content writer | Copywriter | Content strategist | Storyteller | SEO writer | Guest Blogger
Branding:
Generate brand awareness about our product with well thought out marketing strategies. PR | Interviews | Thought leadership
Lead Generation:
Creating marketing collaterals in the form of blogs, guest posts, infographics, video scripts, case studies, newsletters, brochure, social media posts, white papers, ebook etc for lead generation.

Content StrategyCopywritingLead GenerationBrandingContent Marketing

Infofaces, inc

Content Writer

May 2014 – Nov 2016 · 2 yrs 6 mos · Chennai Area, India

1. Created engaging and interesting posts related to Business Intelligence (BI) and Information Analytics (IA) in both written and visual forms with SEO Keywords and published the content in blog
2. Created multiple marketing and sales presentations and marketing documents to showcase our expertise to the clients
3. Created and maintained InfoFaces Blog
4. Promoted InfoFaces’ products and services and marketing events in Social Media such as LinkedIn, Facebook, Twitter, Google+ and YouTube
5. Analyzed, wrote, revised, edited and proofread content for InfoFaces website, white papers, case studies, success stories and brochures
6. Worked with Marketing Team and SEO Team to produce quality website and brochure content
7. Prepared Press Releases in coordination with Top Level Management, Business Development Team and Technical Team.
8. I also started providing freelance content writing services to worldwide clients while working at this company.

Content WritingSEOMarketing Documents