Oct 2023 – Present · 2 yrs 5 mos

• As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.
• Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Aug 2022 – Present · 3 yrs 7 mos

Jun 2021 – Present · 4 yrs 9 mos

• I help B2B SaaS companies remove what’s slowing growth and scale what’s working by optimizing their GTM strategy & execution.
• Among the companies I advise are CipherHealth, Justt, nSure.ai, Data Science Group, ClicData, BioT Medical, Xverum, and DCOYA.

Dec 2019 – Nov 2020 · 11 mos

• Browsi boosts publisher revenue by automatically creating the premium ad inventory that advertisers seek.
• Established and led the entire Marketing function at Browsi.
• ARR grew by 200% in one year despite budget constraints.
• Positioned Browsi as a category creator ("Revenue OS").

Jan 2019 – Jan 2021 · 2 yrs

• ByeTax is a fully automated, hassle-free VAT refund solution for international travelers.

Jan 2017 – Jan 2019 · 2 yrs

• Time To Know enables to remotely train and align employees, partners and clients with critical business know-how.
• Led the entire Marketing function at Time To Know (a 140-employee company with ~$100M in funding)
• Generated 10X leads over a one-year period and increased ARR by 150% in a new market.
• Growing marketing team from 3 to 10.
• Managed strategic partnerships in APAC and LATAM.
• Launched a completely new website and refreshed the brand.
• Responsible for investor relations and fundraising.
• Spearheaded product strategy and roadmap, and product-market fit research.

Jan 2016 – Jan 2017 · 1 yr

• Actionable Augmented Intelligence for true prediction of insider threats that provides risk ranking of every user in the organization.

Jan 2013 – Jan 2017 · 4 yrs

• Appsee's real-time mobile analytics platform provides in-depth analysis of your users' behavior, allowing you to deliver the ultimate app experience.
• Established and led the entire Marketing & Business Development functions at Appsee.
• ARR grew by more than 2,000%.
• Implemented content marketing strategy that resulted in a partnership with Twitter.
• Oversaw product marketing, including GTM strategy, product launch management, sales enablement, competitive analysis and general sales support.
• Initiated and developed new partner relationships within the app analytics and development space, providing strategic alliances and business opportunities.
• My work has been featured on VentureBeat, The Next Web, Smashing Magazine, SocialTimes, MarketingProfs, Econsultancy, UX Mag and the Appsee blog.

Jan 2012 – Jan 2013 · 1 yr

• ATMertise makes affordable, 1:1 advertising possible by using ATM as an ad platform.

Jan 2010 – Jan 2013 · 3 yrs

• Ginger Software's Personal Assistance Platform was acquired by Intel**
• Ginger Software helps remove language barriers between people by enabling everyone to communicate better and faster on their mobile devices and desktop computers.
• Managed Marketing and Business Development for the company’s premium product.
• Number of users grew by more than 2,300% (~1M users).
• Developed and implemented the product positioning and marketing strategy via digital marketing channels, including SEO, PPC, social media, PR, affiliate networks, and content creation.
• Led the development of in-house BI system that enabled to gain insights for constant product optimization.
• Responsible for conversion rate optimization (CRO), analytics tools and market research.

Jan 2008 – Jan 2010 · 2 yrs

• Adkit, customized business research services, supports managers who are in the process of making distinctive strategic business decisions – based on facts & best practices.
• Managed an independent P&L unit, including Marketing, Sales, Business Development, and Project and Account Management.
• Assisted senior managers in formulating better-informed strategic and marketing decisions.
• Appointed as team leader: Interviewed, trained, and mentored business analysts, and successfully managed team's work.
• Expanded Strategy Analytics' (a leading international research company) activity in Israel, including setting up a unique conference for decision makers in the wireless sector.
• Consulted industry leading companies, including Amdocs, NICE, Ness, Motorola, SanDisk and Teva Pharmaceutical Industries.