Karthik Vaidyanath

Co-Founder

London, England, United Kingdom15 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led $40B+ Catalog Ads growth strategy at Meta.
  • Founded and scaled two successful startups.
  • Achieved 20% YoY MAU growth at Indeed.
Stackforce AI infers this person is a Product Management leader with expertise in E-commerce and AdTech.

Contact

Skills

Core Skills

Product ManagementCommerceCustomer ExperienceProduct StrategyGrowth StrategyEntrepreneurship

Other Skills

Commerce AdsCross-functional LeadershipGo-to-Market StrategyAI-assisted campaign creationAI-powered support solutionsProduct VisionMachine LearningVideo-on-DemandContent Management SystemsPartnership DevelopmentUser ResearchLive StreamingMobile App DevelopmentSocial Media IntegrationSocial Networking

About

I bring founder instincts to big-tech complexity. Founded two startups. Sold one. Now driving $Bn-scale commerce ads growth at Meta. • 14+ years of product leadership across early-stage (2x founder), growth-stage (Indeed, GoJek), and big-tech (Meta) • Grew teams from 5 to 100+ across multiple orgs • Shipped and scaled products across B2B (Commerce Ads, FinTech, Customer Experience) and B2C (Jobs, Video-on-Demand, Stories, LiveStreaming) Currently Principal Product Manager at Meta, leading the growth strategy for Meta's $40B+ Catalog Ads product line across 100+ XFNs. Catalog Ads help eCommerce merchants run higher-performing ads to drive more sales. Enabled 5M+ merchants to adopt these ad formats, leading to higher ROI for merchants and incremental ad revenue for Meta. Before Meta: • Director of Product at Indeed: grew MAU +20% YoY through product-led growth and ML-powered personalization (+$30Mn/y revenue impact) • Head of Product at GoJek ($12B+ ride-hailing super-app): launched GoPlay (video streaming) from 0→1, reporting to the CEO • Director of Product at Hike (100Mn+ users, backed by SoftBank & Tencent): joined via acquisition of my startup, scaled Stories DAU 5x • 2x Founder: - InstaLively / Pulse: launched a live-streaming app (1Mn+ users) and social stories platform (3Mn+ users). Acquired by Hike in India's largest social media acquisition - InfoAssembly: built a B2B fintech analytics platform using ML/NLP

Experience

Meta

2 roles

Principal Product Manager

Promoted

Jan 2023Present · 3 yrs 2 mos

  • Commerce Ads (2023 – Present): Defined and led the cross-org growth strategy for Meta's $40B+ Catalog Ads product line. Enabled 5M+ merchants to run higher-performing Catalog Ads through automated product feed setup and AI-assisted campaign creation — driving better ROI for eCommerce merchants and $Bn+ in incremental ad revenue for Meta.
  • Identified that most merchants weren't using Catalog Ads despite better performance — built the cross-org strategy to close this adoption gap, aligning teams across 5+ orgs
  • Led key launches enabling merchants to import catalog products into Meta Ads from 3P platforms (Shopify, WooCommerce) and 1P sources (website, mobile, posts), expanding the eligible advertiser base by millions
  • Shaped the go-to-market value proposition for Catalog Ads across geographies and segments, unlocking new ad demand from previously underserved SMB advertisers
  • Grew the product area from 15 to 100+ cross-functional partners; set vision, goals, and operating rhythm for the org
Commerce AdsCross-functional LeadershipGo-to-Market StrategyAI-assisted campaign creationProduct ManagementCommerce

Product Lead

May 2021Dec 2022 · 1 yr 7 mos

  • Customer Experience (2021 – 2022): Identified that advertiser churn was driven by unresolved support issues and built the product strategy to fix it. Established a portfolio of self-serve and AI-powered support solutions for 50Mn+ advertisers — reducing resolution time by 40%+, improving NPS by 20%+, and recovering +$100Mn/y in ad revenue.
  • Built the product area from scratch as founding PM; scaled from a 5-person team to 50+ cross-functional partners in 1.5 years
  • Defined the product portfolio and operating model; led executive reviews with VPs to secure investment and alignment
  • Launched cross-org solutions for account recovery and integrity/payment issues, integrating AI-powered diagnosis and intelligent case routing
Product StrategyAI-powered support solutionsCustomer ExperienceProduct Management

Various

Angel Investor & Advisor

Jan 2020Present · 6 yrs 2 mos

  • Part-time seed-stage investor in startups across India/ US/ South East Asia.
  • Ticket size <$50K
  • Asymmetric opportunities with strong Founder/ Product/ Market fit
  • Sector agnostic

Indeed.com

Director of Product Management

Feb 2019May 2021 · 2 yrs 3 mos · Singapore

  • Led the product vision and strategy for Product Growth and Personalization — 4 PMs, ~50 XFNs across Singapore, Austin, and Tokyo. Coached PMs, shaped org structure, and drove executive alignment.
  • Product Growth: Scaled existing products and launched new ones by identifying untapped growth channels — growing MAU +20% YoY (+4Mn MAU)
  • Personalization: Built ML-powered salary estimation to improve job-applicant matching — drove +10% sponsored job-applies YoY (+$30Mn/y revenue)
  • Platforms: Built scalable APIs enabling internal teams and 3rd-party partners to access job content and personalization signals
Product VisionGrowth StrategyMachine LearningProduct ManagementProduct Strategy

Gojek

Head of Product

Jan 2018Jan 2019 · 1 yr · Singapore

  • Built out the product and team from scratch to launch and scale a new video-on-demand app in the GoJek ecosystem — GoPlay (Netflix for Localised Indonesian Content).
  • Built, launched and scaled the subscription VoD product from 0 to $Xk+ MRR.
  • Partnered with leading content providers, and built CMS tools to enable easy content management by 3rd parties.
  • Worked closely with senior-leadership, reporting directly to the Group-CEO of GoJek.
  • GoJek is the fastest growing 🦄 in S+SE Asia valued at $12Bn+
  • 1Mn+ Drivers
  • 30Mn+ Monthly Active Users
  • 100Mn+ Monthly Orders
  • $5Bn+ Raised from Tencent, Google, Sequoia, KKR, Warburg, etc
Video-on-DemandContent Management SystemsPartnership DevelopmentProduct ManagementGrowth Strategy

Hike

Director of Product Management (joined via Acquisition)

Jan 2017Jan 2018 · 1 yr · New Delhi Area, India

  • Joined Hike via the acquisition of my startup (InstaLively/Pulse) — the biggest social media acquisition in India at that time. Responsible for all things product/ tech in the Stories & Camera verticals at Hike.
  • Led the Stories and Camera product areas - product strategy, roadmap, product development, user research, go-to-market strategy, product growth, 3rd party partnerships
  • Launched and scaled Hike stories to 5x DAU
  • Drove the roadmap and execution for Camera 2.0 - Added support for Night Photography, Animated Face-Filters, Real-time facial beautification, Augmented Reality experiences
  • Worked with stakeholders to rearchitect/ redesign the Stories creation/consumption/sharing flows to improve key metrics by X%
  • Grew the team from 20 to 50. Actively sourced & screened key product/engineering/design hires to build a strong IC and leadership team
  • Drove key vendor partnerships in the areas of Computer Vision, Image Processing, Augmented reality.
  • Hike is India’s largest homegrown social media/ messaging app supported by Softbank, Tiger Global & Tencent - 100Mn+ users exchange 40Bn+ msgs/ month and spend over 120 minutes per week on Hike.
Product StrategyUser ResearchPartnership DevelopmentProduct ManagementGrowth Strategy

Instalively(acquired by hike messenger)

CoFounder/ CEO & Head of Product

Jan 2014Jan 2017 · 3 yrs · New Delhi Area, India

  • InstaLively is a mobile live-streaming app for users to share their live video directly from the mobile camera onto social media channels.
  • When launched in 2014, it was the first mobile LiveStreaming app in India and one of the pioneers of LiveStreaming in the APAC region. Our mission was to enable users to easily broadcast/watch live content anywhere using just a mobile phone, thereby democratising LiveStreaming. The product was optimized for low bandwidths and low-end phones, thereby enabling live content creation/consumption for users across Tier 1 cities to Tier 4 towns.
  • Additionally, InstaLively seamlessly integrated with one's Youtube channel, thereby managing DRM and enabling Video Monetization.
Live StreamingMobile App DevelopmentSocial Media IntegrationProduct ManagementEntrepreneurship

Pulse (acquired by hike messenger)

CoFounder/ CEO & Head of Product

Jan 2014Jan 2017 · 3 yrs · New Delhi Area, India

  • Pulse is a hyperlocal social network for colleges. It enables consumers (primarily millennials) to create & consume engaging localised-stories.
Social NetworkingUser EngagementContent CreationProduct ManagementEntrepreneurship

Info assembly

Co Founder & Head of Product

Jan 2012Jan 2014 · 2 yrs · San Francisco/ New Delhi

  • Info Assembly is a B2B SaaS platform which leverages machine learning to offer data analytics products to the financial services industry.
  • We use Machine Learning & Natural Language Processing to process millions of market signals and provide detailed insights about private companies, thereby helping financial institutions save time on their market research.
  • The team had raised a seed round of ~$170,000 from US investors - http://bit.ly/1sHbojW
Data AnalyticsMachine LearningNatural Language ProcessingProduct ManagementEntrepreneurship

O3 capital

Investment Banker

Jan 2011Jan 2012 · 1 yr · Mumbai, India

  • Worked with the Infrastructure & Industrials team on transactions including M&A Advisory, Private Placements of Equity and Convertible Instruments and Restructuring Advisory Services.
  • Scope of work included:
  • Deal Origination: Identifying and evaluating opportunities, presenting to potential investors and pitching to clients.
  • Deal Execution: Conducting the entire deal process that includes creating detailed valuation models and deal structures, financial analysis of companies, drafting legal agreements/ information memorandum / teasers, handling all client communication and negotiations, and coordinating work of lawyers / consultants towards deal closure.
M&A AdvisoryFinancial AnalysisClient Communication

Education

Indian Institute of Technology, Roorkee

B.Tech (Engineering)

Bharatiya Vidya Bhavan

Computer Science

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