Karthik Vaidyanath — Co-Founder
I bring founder instincts to big-tech complexity. Founded two startups. Sold one. Now driving $Bn-scale commerce ads growth at Meta. • 14+ years of product leadership across early-stage (2x founder), growth-stage (Indeed, GoJek), and big-tech (Meta) • Grew teams from 5 to 100+ across multiple orgs • Shipped and scaled products across B2B (Commerce Ads, FinTech, Customer Experience) and B2C (Jobs, Video-on-Demand, Stories, LiveStreaming) Currently Principal Product Manager at Meta, leading the growth strategy for Meta's $40B+ Catalog Ads product line across 100+ XFNs. Catalog Ads help eCommerce merchants run higher-performing ads to drive more sales. Enabled 5M+ merchants to adopt these ad formats, leading to higher ROI for merchants and incremental ad revenue for Meta. Before Meta: • Director of Product at Indeed: grew MAU +20% YoY through product-led growth and ML-powered personalization (+$30Mn/y revenue impact) • Head of Product at GoJek ($12B+ ride-hailing super-app): launched GoPlay (video streaming) from 0→1, reporting to the CEO • Director of Product at Hike (100Mn+ users, backed by SoftBank & Tencent): joined via acquisition of my startup, scaled Stories DAU 5x • 2x Founder: - InstaLively / Pulse: launched a live-streaming app (1Mn+ users) and social stories platform (3Mn+ users). Acquired by Hike in India's largest social media acquisition - InfoAssembly: built a B2B fintech analytics platform using ML/NLP
Stackforce AI infers this person is a Product Management leader with expertise in E-commerce and AdTech.
Location: London, England, United Kingdom
Experience: 15 yrs
Skills
- Product Management
- Commerce
- Customer Experience
- Product Strategy
- Growth Strategy
- Entrepreneurship
Career Highlights
- Led $40B+ Catalog Ads growth strategy at Meta.
- Founded and scaled two successful startups.
- Achieved 20% YoY MAU growth at Indeed.
Work Experience
Meta
Principal Product Manager (3 yrs 2 mos)
Product Lead (1 yr 7 mos)
Various
Angel Investor & Advisor (6 yrs 2 mos)
Indeed.com
Director of Product Management (2 yrs 3 mos)
Gojek
Head of Product (1 yr)
Hike
Director of Product Management (joined via Acquisition) (1 yr)
InstaLively(Acquired by Hike Messenger)
CoFounder/ CEO & Head of Product (3 yrs)
Pulse (Acquired by Hike Messenger)
CoFounder/ CEO & Head of Product (3 yrs)
Info Assembly
Co Founder & Head of Product (2 yrs)
o3 Capital
Investment Banker (1 yr)
Education
B.Tech (Engineering) at Indian Institute of Technology, Roorkee
Computer Science at Bharatiya Vidya Bhavan