May 2024 – Jun 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• 1. Scaled Zepto Ads revenue from ₹6 Cr to ₹130 Cr per month, with a projected 400% growth in 2025.
• 2. Lead PM for all strategic initiatives under Zepto Ads’ monetization charter — owning 0 - 1 and 1 - 100 product builds like Sponsored Pins, Order Tracking Page Ads to unlock new product-led revenue streams.
• 3. Launched Zepto Digital Vouchers by integrating multiple third-party gift card platforms, creating a high-margin post-purchase monetization channel.
• 4. Drove multiple product-led initiatives, improving Gross Profit per Order by ₹12 through initiatives like hyperlocal advertising, an industry-first concept.
• 5. Built and scaled independent monetization products contributing ₹10Cr+ incremental annual revenue, driving cross-functional execution across design, engineering, sales, and analytics to accelerate non-linear growth for Zepto Ads.
• 6. Led 20+ GTMs in an year, including the launch of Zepto's advertising platform, JARVIS, shipping out the entire platform in 4 months.
• 7. Co-designed the Zepto Ads 2025 roadmap, targeting a 40% bottom-line improvement and 400% revenue growth.
• 8. Built & drove hit campaigns like Zepto gift boxes, distributing 6 lakh+ boxes and procuring 40 lakh+ samples as the single POC to ensure seamless execution & CSAT.

May 2023 – May 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

• 1. Owned key revenue metrics to drive MTUs by 50%, GMV by 30%, and NRR by 250% for a ₹2,500 Cr. product.
• 2. Formulated the messaging, positioning and communication strategy for key products in the
• Razorpay payments vertical.
• 3. Drove 10+ GTMs in a single quarter for multiple 1-10 and 10-100 products.
• 4. Devised a comprehensive product pricing strategy from inception to execution with a 100x revenue
• potential.
• 5. Pinpointed new product innovations and pivots via close cross functional collaboration.
• 6. Crafted high-impact lead generation campaigns and GTM collateral with rigorous market research and competitor benchmarking to empower sales teams.

Jan 2021 – May 2023 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• 1. Managed India's largest eCommerce loyalty program with a 20 Mn+ userbase contributing to 46% of company GMV & increased RNPS by 13%, TPC by 20%, SPC by 35%, and retention by 18%.
• 2. Designed and launched Flipkart's paid loyalty program, FK Plus VIP, acquiring over 4 Mn users, months after launch.
• 3. Create analytical, customer-first products and features to prioritize between multiple P0 requirements, and grow GMV of an INR 50k Cr. program by 28%.
• 4. Created multiple industry-first monetization avenues, which are now constant, independent revenue streams, adding INR 100 Cr+ annually.
• 5. Designed and launched high-impact 0 - 1 Plus VIP loyalty offerings (Free Fast Shipping, Free Flight Rescheduling, Welcome Gift Box, Advanced CX Support) with 0 incremental cost, leveraging existing product capabilities to drive profitable program scaling.
• 6. Executed a product-led growth strategy for the Plus VIP program by innovating on CX, returns, and cancellation flows — achieving premium user adoption without Capex investments

Apr 2019 – Jan 2021 · 1 yr 9 mos · Mumbai Area, India

• Purchase & merchandise biscuits, the largest FMCG brick, for 700+ stores with annual net sales of INR 350 Cr.
• Strategize revenue & growth goals at the brand-SKU level to deliver budgeted sales and gross margins.
• Forecast consumer demand for stock planning and inventory control.
• Improve in-store visibility with effective plannograms.
• Pioneer hyper-localization & premiumization to maintain the competitive edge and improve CSAT.
• Vendor management, negotiation and coordination to ensure product acquisition and availability.
• Scout and analyze the competitor landscape for potential opportunities.

Apr 2018 – Jun 2018 · 2 mos · Chennai Area, India

• Designed GTM strategies for the Food & Beverages division in EU markets.
• Formulated the STP for 6 brands in EU markets and customized the marketing mix for 250 SKUs in the company portfolio.
• Assessed the EU market using primary research of 200 customers and secondary research from 12+ databases to enable Distribution and Consumption.