Jan 2018 – Aug 2018 · 7 mos · Hyderabad Area, India

• Beta Implementation
• New Feature Market Study
• Using IDC and GFK data for Market Intelligence
• Community Website Management
• Content and campaign management
• Off-line activities

Oct 2016 – Jan 2018 · 1 yr 3 mos · Hyderabad, Telangana, India

• 1) Focused group studies, surveys, exhaustive data and other usage of advance scientific research to get inside the consumer's head and understand the pattern of behavior. Later, the findings of research is used to strategise and implement effective consumer marketing strategies before and after launch of the product. Collaboration with KANTAR, Nielsen and IPSOS was part of the job.
• 2) Community building exercise for establishing transparent feedback system for the first time. Offline and online activities for brand building exercise- I have created 90.2K strong Honor community.
• 3)Developing and maintaining content for Honor Community and social channels.
• 4) Beta testing- Bridging the gap between consumer and RnD to strengthen the brand.

Jan 2016 – Oct 2016 · 9 mos

• Maneuvered large scale events – Press Conferences, Concert Show, International Tennis
• Open, Campaign Activation etc.
• Social Media Management / Influencer Marketing- Facebook, Twitter, Instagram, Pinterest, Linkedin, SEO, AdWords.
• Blogger Engagement Exercise – Give Away Campaigns, Open House, Product Review etc.
• Pitch, establish and maintain healthy media relationship in favor of clients
• Press Conference , Industry & Exclusive Story, Press Release, leadership opportunity and Interview
• Plotted Internal communication- In-house newsletter
• Projects
• Help Bloggers to pamper their followers.
• Aircel Chennai Open - Developed social media and influencer strategies by recycling content through contests, give away campaigns and blog posts in favor of India's only tennis tournament.
• TAFE- Be a #FarmDost- Participated in award winning CSR initiative by identifying curated content, developing offline engagement exercise to trigger organic online discussions and online blogger engagement through different stages of campaign.

Aug 2014 – Jan 2016 · 1 yr 5 mos

• Taking care of media positioning strategies, designing better communication plan and executing best calculated approach for different clients.

Apr 2014 – Aug 2014 · 4 mos · New Delhi Area, India

• Worked with Hewlett Packard's (PPS) Public Relations Team.
• Worked with intuit's Public Relations Team.
• Been part of Hewlett Packard's APJ Summit, Spring Launch NPI and Xiaomi launch in India.
• Distributed HP's range of products strategically among technology segment influencers before the release date, to align all kinds of influencing effort during the launch of the product.

Apr 2013 – Apr 2013 · 0 mo · Chennai Area, India

• Government PR Intern
• Worked with BARC member on a project of “Waste Disposal Habit” with Corporation of Chennai.
• Proposed a PR Plan for execution of campaign on “Waste Disposal Habit” at city level.

Nov 2012 – Nov 2012 · 0 mo

• Service Organization’s PR Intern
• Evaluated different modes of communication used by an intense customer service industry.
• Conducted primary research on “Tour Operator Brands”.

Apr 2012 – Apr 2012 · 0 mo · Chennai Area, India

• Corporate LMV Manufacturing PR Intern
• Trainee in Corporate Communication Department.
• Brand Endorsement.
• Publishing Annual Financial Report.
• Media Tracking.
• Press Meet.
• Exclusive News.
• Internal Communication.
• Produced a report on communication models used in organization.

Nov 2011 – Nov 2011 · 0 mo · Chennai Area, India

• Non-Profit Organization PR Internee
• Analysed the working of an NPO and micro-financing.
• Evaluated different modes of communication used, concluding lack of visibility in modern way of interaction.
• Field-research in slum and poverty driven area.
• Produced a documentary as a medium of audio-visual communication.

Jul 2008 – Apr 2011 · 2 yrs 9 mos · Pune Area, India

• Client-Level3 Communications
• Designing of circuits to install DS0, DS1 and DS3 covering the North American geographical area.
• Acted as single point of contact between provisioning team, testing team, design team, sales team for successful delivery of circuits.
• Excelled in adopting a consultative approach to address the challenges arising from the regulatory requirements of customer requiring circuit delivery.