Diganta Roy

Product Manager

Bengaluru, Karnataka, India13 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Over 15 years in product marketing and brand strategy.
  • Managed marketing budgets exceeding 10 Cr.
  • Expert in Go-to-market strategies and consumer research.
Stackforce AI infers this person is a seasoned professional in SaaS and Marketing with expertise in brand strategy and product marketing.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyE-commerceGrowth MarketingBrand StrategySaas Sales

Other Skills

Analytical SkillsB2C MarketingBusiness StrategyContent StrategyDigital MarketingDigital StrategyEmail MarketingLeadershipLoyalty ProgramsManagementMarketing CommunicationsMarketing ManagementMedia StrategyMicrosoft ExcelMicrosoft Office

About

Professional with over 15 years of total experience in product marketing and brand strategy. Managed marketing budgets of over 10 Cr and skilled in coordinating with cross-functional teams. Strong background in Product Positioning, Messaging, GTM strategies, Sales Enablement, Consumer Research, and executing successful content campaigns.

Experience

Algonomy

Product Marketing Manager

Dec 2023Present · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

  • Taking the suite of Algonomy's SaaS products to the global market. Leading the product marketing for Omnichannel Customer Marketing suite of products, including CDP, marketing journey automation products, and more.
Product MarketingPositioning (Marketing)Go-to-market StrategyPMM

Amazon

Category Marketing Manager

Jul 2022Oct 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

  • Growing the HPC and grocery categories
  • Category marketing and merchandising
E-CommerceGrowth MarketingMarketing ManagementAnalytical Skills

Glance

2 roles

Manager - Client Solutions & Brand Strategy

Jan 2022Aug 2022 · 7 mos

Brand StrategyContent StrategySales ProcessesProduct MarketingProduct LaunchMedia Strategy

Lead - Client Solutions & Brand Strategy

Jul 2021Jan 2022 · 6 mos

  • Leading the GTM narratives of Glance Monetization Products and launching Glance in international markets like Indonesia.
  • As a brand strategist, I'm helping brands with solutions that marry their objectives and glance's platform strength delivering higher ROI for sponsored content on Glance.
  • Also, providing air support to sales, helping them communicate Glance's proposition to clients across industry verticals.
Brand StrategyContent StrategySales ProcessesProduct MarketingProduct LaunchMedia Strategy

Inmobi

2 roles

Lead - Client Solutions | Glance & Roposo

Promoted

Feb 2021Jul 2021 · 5 mos

  • Brand Strategy, Sales Enablement and Client Solutions for Glance & Roposo
Brand StrategyContent StrategySales ProcessesProduct MarketingSaaS SalesMedia Strategy

Senior Sales Consultant

Apr 2019Feb 2021 · 1 yr 10 mos

  • Managing Client Solutions and Strategy for InMobi Group companies.
  • InMobi IMC business (Client Solutions & Strategy)
  • Glance & Roposo - (Monetisation & Brand Strategy)
  • Microsoft Partnership (Pre-Sales)
Brand StrategyContent StrategySales ProcessesSaaS Sales

Ebani advertising

Vice President of Business Operations

Mar 2018Apr 2019 · 1 yr 1 mo · Hyderabad Area, India

  • Have been leading the operations of Ebani Advertising and its strategic initiatives, a 15-year young advertising agency. I've been connecting our client's offerings to the right people. Our work has been making a lasting impact in the field of education, real estate, infrastructure, healthcare, food industry, corporate communication, B2B Marketing, digital marketing, graphic design, ATL and BTL marketing and the social development sector.
  • Directed project ideation and execution of multiple digital and traditional media communication, marketing and advertising projects, for International & National Brands, as well as Government of Telangana. Worked with brands like Pernod Ricard, Coromandel International, RGIA Airport and more.
  • Executed behavioural change communication, in collaboration with Govt. of Telangana, for SBM and Menstrual Health Management for two backward districts of Telangana.
  • Developed an App for Anaemia Screening for the Govt. of Telangana.
  • As a part of consultancy service, prepared Detailed Projects for socio-economic development of the District of Gadwal in Telangana, an overall project worth nearly Rs. 30 Cr.
Brand StrategyContent Strategy

Bigcity promotions

Senior Business Development Manager

May 2017Mar 2018 · 10 mos · Bengaluru Area, India

  • BigCity is an independent marketing agency providing complete solutions from strategy to fulfillment to brands across sectors. Trusted by 200+ blue chip brands in over 5000 campaigns.
  • I worked on services which include Consumer Promotions, Loyalty Programs, Strategic Alliances, Licensed Associations and Contests. Used a combination of high perceived value rewards, technology, best practices and insights to deliver engaging programs for the brands.
  • I managed business development for the entire South India region. Prospecting, ideating campaigns, presenting proposals and on-boarding clients.

Geny medium

Digital Marketing Intern

Apr 2016Jun 2016 · 2 mos · Hyderabad Area, India

  • Working with the Business Development team, developing pitches for prospective clients and developing strategies to improve the bottomline of the clients.

Invensys - acquired by schneider electric

Consultant

Nov 2012May 2015 · 2 yrs 6 mos · Hyderabad Area, India

  • Worked as Consultant in the Operator Training Simulator(OTS) department.
  • Responsibilities included independently handling clients, conducting Kick off Meetings and project’s execution.
  • Understanding Client Requirements and delivering solutions relating to OTS, Optimization and Engineering Study.
  • Served National as well as International Clients.

Essar oil

Assistant Manager

Jun 2010Jul 2012 · 2 yrs 1 mo · Jamnagar Area, India

  • Worked as Assistant Manager in the Project Management & Operations department for the Delayed-Coker-Unit(DCU).
  • Responsibilities included planning the timelines for various deliverables and the sequence of the events.
  • Review the quality of work completed by the vendors and generate weekly reports on the progress of the project.
  • Executed the project and was part of the cross-functional team of engineers, who also helped in erection of the DCU.
  • Operated the DCU, which included meeting production targets and quality parameters for our product.
  • One of the few engineers selected to undergo training in Operation of DCU at IOCL, Panipat Refinery, 2011.
  • Conducted knowledge Sharing sessions for my colleagues based on my learnings at IOCL, Panipat Refinery.

Education

MICA | The School of Ideas

PGDM(C) — Brand Management

Jan 2015Jan 2017

National Institute of Technology Surat

Bachelor of Technology (B.Tech.) — Chemical Engineering

Jan 2006Jan 2010

J.H. Ambani Saraswati Vidya Mandir

SSC and HSC — Science

Jan 1998Jan 2006

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