Apr 2019 – Apr 2021 · 2 yrs

• Custodian of Flipkart Brand Strategy, Social media and go-to-market strategy. Own the brand health, key traffic and customer metrics.
• Drive marketing and consumer value proposition for Horizontal Brand initiatives - Flipkart Plus, FinTech and Video
• Responsible for Grocery Brand and Marketing charters and private label development

Jan 2017 – Mar 2019 · 2 yrs 2 mos

• Custodian of Flipkart Brand Strategy and go-to-market strategy. Own the brand health, key traffic and customer metrics.
• Drive marketing and consumer value proposition for Horizontal initiatives - Flipkart Plus, FinTech, Flights and Categories like Beauty, Home and sports
• Responsible for Private Label brand development. Crafted brands for Fashion, Large Appliances, Sports, Home&Furniture etc.

Aug 2015 – Dec 2016 · 1 yr 4 mos

• Brand Strategy & Brand Management:
• Responsible for crafting the Marketing Strategy Playbook in line with corporate, business and category objectives leading to marketing AOP - calendar and budget plans.
• Working on multiple brand development and positioning projects including Flipkart, EKart Courior and upcoming private label brand from Flipkart.
• Marketing Communications:
• Lead multiple large scale integrated brand campaigns over the last two years for various brand objectives including mobile adoption and sale events.

Aug 2014 – Jul 2015 · 11 mos

Jul 2012 – Aug 2014 · 2 yrs 1 mo · Bangalore

• Lead the marketing team for Sikkim Manipal University Directorate of Distance Education (SMU-DE) responsible for both Brand and Digital Marketing initiatives. SMU-DE is a leader in education sector in terms of enrollments and online student acquisition. Accountable for more than Rs. 300 million in marketing budget to deliver on aggressive growth targets for the brand. Manage all marketing initiatives including Consumer Research, TV, Print, Radio, BTL, Online and Call Centre to drive business objective.
• Conceptualize offline \ online marketing strategy and budget plan
• Combine brand management with digital marketing initiatives
• Managing a extended team of team of 25 professionals
• Drive complex and challenging digital marketing projects generating 1 million + leads /year
• Optimize lead conversion in a distributed model through technology innovations
• Strategize marketing programs in-line with brand challenges
• Campaign management, both ATL & BTL
• Create a strong ecosystem that supports business development efforts
• Architect and drive new SEM, SEO, Social Media and Digital Marketing strategies
• Capable of handling ambiguity in dealing with cross functional teams

Apr 2010 – Jun 2012 · 2 yrs 2 mos

Jul 2009 – Apr 2010 · 9 mos

• Plan and execute corporate marketing campaigns. Lead the social media marketing strategy and implementation. Establish guidelines for online PR while working with PR partners. Design and develop marketing collaterals. Manage and integrate vendors for marketing and online initiatives. Conduct site-benchmarking, web analytics to further understand and improve user experience and lead generation opportunities.

Jul 2008 – Jul 2009 · 1 yr

• Profile includes Marketing Consulting closely with internal clients to develop their marketing strategy, research, analyze, and recommend new marketing opportunities, create marketing dashboards, and competitive intelligence.
• Currently responsible for ‘New Geo’ marketing initiatives targeting Australia, Singapore, Japan, Middle East, Europe, and India. Plan and execute demand generation campaigns and events.

Jun 2007 – Jul 2008 · 1 yr 1 mo

Jun 2003 – Aug 2005 · 2 yrs 2 mos