Shweta Pandey

Digital Marketing Specialist

New Delhi, Delhi, India5 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in transforming B2B messaging into compelling content.
Proven track record with major brands like Google Cloud and Meta.
Skilled in data-driven content strategies for meaningful engagement.

Stackforce AI infers this person is a B2B marketing expert with a strong focus on content strategy and digital engagement.

Contact

Skills

Core Skills

B2b MarketingCopywritingMarketing StrategyContent DevelopmentProject Management

Other Skills

Adobe IllustratorAdvertisingAdvertising CampaignsArtificial Intelligence (AI)Brand StrategyBusiness-to-Business (B2B)CampaignsCanvaCase StudiesCommunicationContent CreationContent MarketingContent StrategyCorporate CommunicationsCreative Agencies

About

I transform complex B2B messaging into clear, compelling content that resonates with decision-makers. Having worked with brands like Google Cloud, Meta, Splunk, Cisco, ServiceNow, and more, I specialize in crafting narratives that cut through industry jargon while driving meaningful engagement. My background in Advertising from MICA and English Literature from Delhi University gives me a unique perspective on storytelling that balances creativity with strategic purpose. By combining thoughtful writing with data-driven insights, I develop content that not only communicates value but inspires action. In today's crowded digital landscape, I'm dedicated to creating B2B copy that builds connections and delivers results.

Experience

Transmission

Senior Copywriter

Dec 2023 – Present · 2 yrs 3 mos · Gurugram, Haryana, India · Remote

Brands: HP, Intel, Cisco, Splunk, ServiceNow, Schneider Electric, REA and STT Data Centres
Highlights: Worked on award-winning entries and case videos for Campaign Asia Agency of the Year (Southeast Asia) (Silver), Salesforce for Marketing Excellence Awards (Bronze) and Schneider Electric at The Drum Awards (Gold) in AI/Emerging Technologies.
Work & Expertise:
Developed ABM campaign collaterals, including eBooks, reports, landing pages, articles, social media copies and event materials.
Conducted research and executed strategic initiatives to enhance campaign effectiveness.

MarketingVideo ScriptsCopywritingDigital CampaignsMarketing StrategyB2B Marketing+8

Hotwire

Content Producer

Jul 2023 – Dec 2023 · 5 mos · Remote

Brands: Google Cloud, Meta, Informatica, TM One and Equinix
Managed content production for Google Cloud, aligning it with Account-Based Marketing (ABM) strategies to target specific accounts and drive engagement and conversions.
Authored Telescope reports for Meta, providing insights on industry trends.
Worked on ad copies and email marketing (eDM) content for IT tech giants like Equinix and Informatica, enhancing their brand presence and lead generation efforts.

MarketingCopywritingProofreadingCreative AgenciesB2B MarketingContent Development+5

Getit

Content Producer

Aug 2022 – Jul 2023 · 11 mos · Remote

Managed content production for Google Cloud, aligning it with Account-Based Marketing (ABM) strategies to target specific accounts and drive engagement and conversions.
Authored Telescope reports for Meta, providing insights on industry trends.
Additionally, worked on advertising copies and email marketing (eDM) content for IT tech giants like Equinix and Informatica, enhancing their brand presence and lead generation efforts.

MarketingCopywritingDigital CampaignsProofreadingB2B MarketingContent Development+2

Qx global group

2 roles

Senior Marketing Executive

Promoted

Sep 2021 – Jun 2022 · 9 mos

Marketing and Advertising (QX Accounting Services): Managed social media, and crafted paid advertising campaigns, including LinkedIn LeadGen, Twitter, LinkedIn, Google Display, Text Ads, and video ads.
Influencer Webinars and Event Participation: Executed five influencer webinars for QX, actively participated in events, and handled event collaterals, boosting brand presence and engagement.
QX Accounting Website: Led website development, coordinated with teams, revised content for the US and UK markets, and ensured timely project delivery.

PodcastingProject ManagementMarketingContent MarketingCanvaDigital Campaigns+14