Jan 2024 – Aug 2024 · 7 mos

Oct 2023 – Jan 2024 · 3 mos · Gurugram, Haryana, India · Remote

Oct 2021 – Sep 2023 · 1 yr 11 mos · Noida, Uttar Pradesh, India · Hybrid

• Conduct research on industry topics, ensuring content relevance for our B2B SaaS Australian-based company.
• Write clear, compelling copy adhering to company guidelines and maintain an updated website with relevant digital content.
• Optimize content for search engines, emphasizing keywords and meta details to boost organic traffic for the B2B SaaS Australian-based company.
• Collaborate with marketing, design, and development teams for coherent content across digital platforms, including email marketing campaigns.
• Develop and implement social media strategies tailored for the B2B SaaS Australian market, aligning with company goals.
• Manage social media presence, engage with followers, and ensure timely content publication, fostering a consistent brand voice.
• Monitor feedback, online reviews, and performance metrics to evaluate the success of content and social campaigns for our B2B SaaS Australian-based company.

Aug 2021 – Sep 2021 · 1 mo · On-site

• Oversee the marketing team for the B2B SaaS US-based company, managing performance and tracking team KPIs.
• Draft blog posts, marketing copy, and promotional advertisements for company products and services. Update the company's website and write content for brochures and other marketing materials.
• Write copy for online ads on platforms like Facebook and Google, and design targeted email marketing campaigns for the B2B SaaS US-based audience.
• Handle the B2B SaaS US-based company's social media profiles, including content conceptualization, collaboration with designers, and posting on various platforms.
• Design and oversee marketing strategies, including email marketing, tailored for our B2B SaaS US-based audience.
• Work closely with European marketing teams and freelance writers, ensuring timely and quality deliverables.
• Study industry and marketplace trends to enhance business operations and develop effective marketing solutions.

Dec 2019 – Aug 2021 · 1 yr 8 mos · On-site

• Write blog posts and marketing copy to promote our B2B SaaS US-based company's products and services through promotional advertisements and marketing.
• Work with the marketing team outside India to create campaign narratives and web pages for our B2B SaaS US-based company: outreach email marketing, blogs, videos, etc.
• Proofread, re-structure, and edit articles written by content writers.
• Update our website with new content and copywriting for social media marketing targeting the US market for our B2B SaaS solutions.
• Collaborate with freelance writers in completing all phases of content requirements from planning to on-time completion of quality deliverables.
• Customized brand message to reach and capture target audience interest and drive engagement for our B2B SaaS US-based company.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Performed keyword research to optimize content for SEO.

Jan 2018 – Dec 2019 · 1 yr 11 mos · Ghaziabad, Uttar Pradesh, India · Remote

• Regularly prepared, rewrote, and edited content, focusing on IT and Life Sciences topics, ensuring continuous engagement and relevancy.
• Tailored content for diverse audiences, prioritizing easy comprehension and ensuring information absorption, especially in technical documentation.
• Evaluated pieces for alignment with objectives and technical accuracy, especially for different company profiles, before publication approval.
• Refined PowerPoint presentations, aligning them with core messages across sectors, and improving their visual and content consistency.
• Rigorously ensured impeccable grammar, spelling, and syntax across articles, upholding high linguistic standards.
• Verified factual accuracy and quality benchmarks, ensuring trustworthy content, particularly for IT and Life Sciences industries.
• Produced and edited technical documentation for different companies, ensuring clarity, precision, and alignment with industry standards.

Aug 2012 – Nov 2017 · 5 yrs 3 mos · Noida Area, India

• Proofread text and rewrite text to improve clarity and readability.
• Verify factual correctness of the information, such as dates and statistics.
• Check the text for style, readability, and adherence to editorial policies.
• Arrange page layouts of photos, articles, and advertisements.
• Reviewed and edited content for correct grammar and style.
• Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content.
• Evaluated final copy to verify content aligned with established guidelines.

Jul 2011 – Aug 2012 · 1 yr 1 mo · Delhi Area, India

• Stay updated on industry trends, language usage, and grammar rules to maintain high editorial standards
• Meet strict deadlines and manage multiple projects simultaneously
• Adhere to established editorial guidelines, style manuals, and brand standards
• Suggest revisions and provide feedback to writers to enhance the clarity and effectiveness of their work
• Conduct thorough fact-checking and research to identify any errors or inconsistencies
• Collaborate with writers, authors, and other team members to improve the overall quality of the content
• Verify facts, sources, and references to ensure accuracy and credibility
• Ensure consistency in style, tone, and formatting throughout the document
• Review and edit written content for grammar, punctuation, spelling, and clarity

Apr 2011 – Jun 2011 · 2 mos · New Delhi Area, India

• Responsible for conceptualizing content for PMT exams.
• Developing unique content for PMT exams.
• Responsible for content research and content editing.

Jan 2010 – Apr 2010 · 3 mos · Birmingham, United Kingdom

• Developed guidelines for procedures such as the management of viruses.
• Monitored or operated specialized equipment such as gas chromatographs and high-pressure liquid chromatography, electrophoresis units.
• Designed molecular or cellular laboratory experiments, oversaw the execution and interpreted results.
• Managed day-to-day activities of the lab and provided both assistance and supervision to students performing research for projects.

Nov 2007 – Jan 2011 · 3 yrs 2 mos · Noida Area, India

• Interpreted research findings and summarized data into reports.
• Conducted experiments related to cell culture.
• Planned complex research projects and designed studies to improve research and experimentation.
• Established positive and encouraging relationships with students and helped to foster an appreciation for microbiology and science.
• Prepared individualized lesson plans and educational materials to structure microbiology curriculum to the needs of each student.
• Oversaw graduate student projects and advised on focus, methodology, and report generation to meet preset standards.