Swati Verma

Product Manager

Noida, Uttar Pradesh, India5 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased client engagement by over 40% through strategic campaigns.
Expert in data-driven marketing strategies and analytics.
Proven track record in optimizing digital marketing performance.

Stackforce AI infers this person is a Marketing Professional specializing in data-driven strategies for FMCG and Pharmaceutical industries.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingMarketing AnalyticsProject ManagementContent Marketing

Other Skills

A/B TestingBrand StrategyBusiness AnalysisBusiness DevelopmentCommunicationContent ManagementContent StrategyContent WritingCross-functional CollaborationsCustomer Data Platform CDPData AnalysisGoogle AdwordsGoogle AnalyticsInbound MarketingLead Generation

About

Results-driven marketing professional with 5+ years of experience developing data-backed strategies that drive measurable growth across digital channels. Currently managing marketing strategy initiatives for clients at frog India (Capgemini Invent), specializing in integrated marketing campaign planning, customer data platforms, and first-party data optimization. Core Expertise: • Marketing Strategy & Campaign Planning: Led integrated campaigns that increased client engagement by 40%+ through strategic channel optimization • Digital Performance Marketing: Expertise in SEO, SEM, social media strategy, and performance analytics using advanced attribution models • Data & Analytics: Proficient in CDP implementation, first-party data strategies, and marketing analytics tools (Google Analytics, HubSpot, Salesforce) • Consulting Excellence: 3+ years delivering strategic marketing solutions for enterprise clients across technology and consumer sectors I'm passionate about transforming complex business problems into actionable marketing strategies that create authentic customer connections. My approach combines analytical rigor with creative campaign execution, ensuring every initiative delivers measurable ROI and sustainable growth. I thrive in collaborative environments that value strategic thinking and data-driven decision making.

Experience

Capgemini invent

2 roles

Manager

Oct 2024 – Present · 1 yr 5 mos

Led and optimized paid digital campaigns across Google and Meta, driving a measurable uplift in website traffic and lead generation.
Designed & implemented first-party data strategy and ecosystem, enabling audience segmentation, personalization & long-term CRM capabilities.
Enabled real-time performance optimization by setting up GA4 and Power BI dashboards, improving analytics accuracy by 30%.
Unified reporting across 10+ regions, accelerating executive decision-making and improving stakeholder confidence.
Increased customer engagement by 18% via cross-channel media planning and performance marketing execution.
Drove a 22% increase in qualified leads by launching and scaling integrated B2C marketing campaigns across global markets for FMCG and F&B clients.

Marketing StrategyDigital MarketingMarketing AnalyticsBrand StrategyMarketing Campaigns

Senior Consultant

Aug 2022 – Sep 2024 · 2 yrs 1 mo

Conceptualized and executed SEO/SEM strategies that significantly improved organic search visibility and reduced dependency on paid channels.
Improved campaign ROI by 15% YoY through hyper-targeted segmentation, personalization, and channel optimization.
Automated marketing processes, saving over 40 hours/month and increasing dashboard adoption by leadership.
Delivered quarterly insights to senior executives, resulting in budget reallocation and 20% uplift in campaign reach in high-performing regions.

Marketing ConsultingSearch Engine Optimization (SEO)Google AnalyticsMarketing StrategyDigital Marketing

Axtria - ingenious insights

2 roles

Senior Associate

Promoted

Apr 2022 – Aug 2022 · 4 mos

Led cross-functional teams of 8-10 professionals across analytics, technology, and client services to execute complex pharmaceutical marketing solutions.
Reduced project delivery time by 30% through implementation of agile methodologies and project templates.
Coordinated stakeholder management across 8 Fortune 500 pharmaceutical clients, ensuring alignment on project scope, timelines, and deliverables.
Conducted comprehensive market and gap analysis for pharmaceutical clients covering 15+ therapeutic areas.

Project ManagementBusiness Analysis

Associate

Jun 2021 – Apr 2022 · 10 mos

● Developed proof-of-concept models & conducted client workshops to demonstrate application of software.
● Conducted market analysis and competitor benchmarking to inform data-driven business decisions.

Pre-Sales Consulting

Tata international limited

Management Intern

Apr 2020 – May 2020 · 1 mo · Dewas, Madhya Pradesh

Marketing CampaignsPositioning (Marketing)

Storyxpress

Marketing Intern

Dec 2019 – Mar 2020 · 3 mos

Google AnalyticsDigital Marketing

Wedabout

Content Management Intern

Mar 2019 – May 2019 · 2 mos · South Delhi, Delhi, India

Google AdwordsContent MarketingInbound MarketingContent ManagementContent Strategy

Delivery hero

Global Content Associate

Nov 2017 – May 2018 · 6 mos · New Delhi Area, India

Developed and distributed SEO-optimized content across web, social, and email, increasing content-driven conversions by 30%.
Ran A/B tests on messaging, boosting click-through rates (CTR) by 25% and informing future content strategy.
Improved content ROI by refining targeting and messaging using behavioral and audience analytics tools.

Content WritingGoogle AdwordsContent MarketingInbound Marketing

Anuation

Business Development Associate

May 2017 – Oct 2017 · 5 mos · West Delhi

Identified and secured high-value clients through competitive analysis and proactive outreach via Linkedin, increasing company revenue by 20%.
Conducted in-depth market research to support lead generation, sales pipeline development, and territory expansion.

Business Development