Jul 2024 – Present · 1 yr 8 mos · New Delhi, Delhi, India · Hybrid

Jul 2024 – Present · 1 yr 8 mos · New Delhi, Delhi, India · Hybrid

Jul 2024 – Present · 1 yr 8 mos · New Delhi, Delhi, India · Hybrid

Aug 2023 – Jul 2024 · 11 mos · New Delhi, Delhi, India · On-site

Apr 2023 – Jul 2023 · 3 mos · New Delhi, Delhi, India · On-site

Aug 2021 – Apr 2023 · 1 yr 8 mos

• Have been able to optimize the website as Lead Generation/ Revenue Source.
• Impacted the top line through continuous and consistent messaging across marketing channels.
• Successfully led integrated marketing strategy in terms of content marketing to match the offerings of the firm by continuous engagement with subject matter experts.
• Introduced Salesforce CRM and Salesforce Marketing Cloud for data-driven marketing strategy, operations management, and decision-making for new opportunities, leads, and existing clients.
• Regularly tracking marketing performance using metrics and analytics.
• Marketing and visibility management with industry chambers, law schools, business schools, and professional networks which are referral sources.
• Complete Management of Integrated Marketing and Communications from Digital marketing, brochures, client-pitch presentations, CRM integration, newsletter, cross-sell strategy, and events.
• Organized and participated in practice development meetings with Key-Accounts and road shows in the USA, UK, China, Australia, and Canada.
• Strong and impeccable track record in successful event management from concept to execution.
• Identify speaking opportunities and public interaction opportunities for the practice leaders which lead to new clients.
• Introduced marketing automation of topical content and email journey planning with non-perishable and timeless information to match the firm’s offering and experience.
• Placing contributory articles written by practice leaders in various leading mainline and law publications and regularly reporting readership analytics to the authors.
• Marketing budget planning, review, and allocation under various categories.
• Ideated and executed book writing projects for the firm with Thomson Reuters, LexisNexis, and Bloomsbury Publishers to establish the firm as a thought leader in the field.
• Regular training and interventions with business teams to develop marketing quotient.

Jun 2015 – Jul 2021 · 6 yrs 1 mo

Feb 2015 – Jun 2015 · 4 mos · New Delhi

Apr 2014 – Nov 2014 · 7 mos · New Delhi Area, India

•  Member of India’s leading Competition Law Team in India’s best law firm.
•  Preparing Dossiers and Analytics for the Key Accounts to identify Cross-Selling Opportunities
•  Tracked Orders of Competition Commission of India (CCI) for Updates, Judgments, and Circulars and notifying lawyers on the same
•  Research Assistant in drafting Merger Petitions for Combination Regulation
•  Improved internal documentation by standardizing archiving and reporting by creating templates for Client Documents and CCI Orders

Sep 2010 – Apr 2014 · 3 yrs 7 mos

•  Responsible for facilitating B2G and B2B policy dialogue in the business of Sports and Skill Development area
•  Development of industry recommendation reports and ground breaking theme papers on topical issues
•  Marketing of events and generating sponsorship to support conferences/ lobbying efforts on new policy issues
•  Successful Event Management from Concept Note, Programme Development to Delegate Mobilisation and Promotion
•  Briefing senior committee leaders, office bearers and developing press communication notes for office bearers during strategic media engagement on policy affairs
•  Led delegations of business leaders (CXOs) and senior Govt. officials twice to FIFA’s Soccerex European Forum in Manchester, UK
•  Industry-Academia mobilization tours for developing India’s Skills Development Programme to UK varsities
•  Developed Project Proposals for Setting up Sector Skill Councils and successfully received grants in Media & Entertainment, Hospitality & Tourism, Sports & Physical Fitness industry sectors

Sep 2010 – Jun 2012 · 1 yr 9 mos

• Represented Indian Sports Industry in FICCI delegation to Soccerex European Forum 2012, Manchester, UK which is Europe's largest Football Business Conference, affiliated by FIFA. Delegation comprised policy makers, influencers and who's who from Industry and academia.
• Associate Editor, FICCI's E-Magazine- Sports Digest.
• Planning and executing Sports sector related research, knowledge dissemination to members
• through newsletter, event planning & management and Policy advocacy;
• Successfully organized two Global Sports Summits and FICCI Sports Awards;
• Analysis and advocacy for National Sports Development Bill 2011;
• Additional responsibility, catalyzed proposal development and approval of FICCI led Sector Skill
• Council in Media and Entertainment sector in close coordination with leading industry associations
• of media sector and National Skills Development Corporation;

Mar 2010 – Sep 2010 · 6 mos

• Coordinated Indo-German Manager Training Programme under the aegis of Ministry of Commerce and Industry, Govt of India;
• Note on "Model of Vocational Education and Training in India" published in World Skills International Hand Book;
• Developed Concept Notes and Programme Structure for various conferences and seminars on Skills Development;

Jul 2009 – Jan 2010 · 6 mos

• Executed the promotional campaign "Go Wireless" of Cisco's new range of Wi-Fi products;
• Conducted study on the SCOPE AND CHALLENGES FOR WI-FI MARKET IN INDIA and devised low cost sales and promotional strategies;

Feb 2009 – May 2009 · 3 mos · Gurgaon, India

• Event Management, Concept Paper Development and Marketing Communications across different channels

Jul 2006 – Dec 2007 · 1 yr 5 mos

• workshops on HIV/AIDS awareness in schools and colleges to generate awareness for safe sex practices amongst youth;