Jan 2023 – Jun 2024 · 1 yr 5 mos · Hyderabad, Telangana, India · On-site

• In my role as Vice President of Marketing and Sales for the Telangana Region at Apollo Hospitals, I was at the forefront of driving our healthcare leadership through strategic branding, innovative marketing, and robust B2B sales initiatives. My core resposibilities include:
• 1. Strategic Leadership: I spearheaded marketing and sales strategies to solidify Apollo Hospitals' position in the healthcare industry in the Telangana region.
• 2. Revenue Growth: Consistently achieved revenue milestones through targeted marketing strategies and sales efforts,
• 3. Digital Marketing Expertise: My focus on digital marketing initiatives played a key role in enhancing Apollo's online presence and patient engagement.
• 4. B2B Sales and Partnerships: Building and maintaining strong B2B relationships contributing to our business growth and service expansion.
• 5. Market Analysis: Continuously analyze market trends to align marketing strategies, ensuring we stayed competitive and innovative.
• 6. Team Leadership: led a team of marketing and sales professionals, I fostered a culture of excellence and shared goals.
• 7. Stakeholder Engagement: Collaborating with various stakeholders, ensuring marketing efforts align with Apollo Hospitals' overarching objectives.
• This role blends strategic vision, digital marketing acumen, and healthcare industry knowledge, driving both business success and exceptional healthcare service in the region.

Sep 2020 – Jan 2023 · 2 yrs 4 mos

• Digital Leadership and Team Building
• Joined Yashoda Hospitals as Head of Digital Marketing and also led the group’s digital transformation initiatives. Built the digital function from the ground up, hiring and shaping one of the fastest and most comprehensive in-house digital marketing teams in Indian healthcare. The team drove strong business outcomes, turning digital into a high-performing revenue channel. Despite being a regional player, Yashoda consistently outperformed larger national hospital brands in online visibility and performance.
• Digital Transformation and Tech Innovation
• Spearheaded several digital transformation projects across the organisation. Developed a hospital-specific CRM, deeply integrated with the hospital’s tech stack to drive better lead nurturing and patient conversions.
• Rolled out a custom app-less video consult platform during COVID, ensuring fast deployment and wide adoption.
• Designed and launched a full-service digital platform for the field sales team to plan, execute, monitor, and get incentivised - streamlining workflows across multiple internal teams.
• Analytics and Data-Driven Decisions
• Established an advanced analytics team to enable smarter, faster decisions. The team delivered real-time dashboards, automated reporting, and AI-powered insights that supported leadership and clinical teams with predictive, actionable intelligence.
• Pioneering New Frontiers
• Led Yashoda to become the first hospital in India to enter the metaverse with a showcase hospital on Decentraland. Also served on the core team of the Yashoda Family Fund, identifying early-stage health tech startups to support future growth and innovation.

Oct 2019 – Sep 2020 · 11 mos

Sep 2017 – Oct 2019 · 2 yrs 1 mo

Mar 2016 – Aug 2017 · 1 yr 5 mos · Bengaluru Area, India

• As the Head of Digital Marketing of Sakra World Hospital, I lead the charge to use digital marketing + communications to better engage with consumers, improve the patient experience, bring in more customers and positively enhance the business’s bottom line
• In my role, I am responsible for the planning, development and execution of all interactive, digital and social business strategies for consumer facing digital experiences. I provide strategic direction on marketing technology strategies including CRM, Marketing Automation and Consumer Engagement Platforms and work with leaders and teams across the organization to identify strategic projects and ensure successful execution. My goal is to deliver exceptional consumer-facing digital experiences that engage our core audiences and deliver business value to the organization.
• Specialties: Healthcare digital strategy, CRM, SEO, SEM, Social media strategy, Content management, User experience, Digital strategy, Marketing Automation

Apr 2015 – Mar 2016 · 11 mos

• Key areas of expertise: Digital Marketing, Marketing Automation, Brand Management. Conversion architecture, Content Marketing, Competitive analysis, Inbound marketing, Online Marketing Strategy, Lead Generation, Local SEO, Mobile Application, Online reputation management, Paid search - Pay per click Marketing, ROI Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Strategy, Social Media Marketing (SMM), Social Media Optimization (SMO), Video Marketing, Web Analytics, Responsive Design.

Mar 2012 – May 2015 · 3 yrs 2 mos

• Digital marketing which includes creation and maintenance of digital assets, Management of Social media, Search marketing and Search optimisation. alongside also handle the marketing communication for the group.

Jan 2014 – Present · 12 yrs 2 mos · India · Hybrid

• Co-leading a lifelong venture with my incredible partner, who also happens to be the real COO of this setup.
• Together, we run a joyful team of three; raising a curious 5-year-old while managing life, learning, and everything in between.
• My responsibilities include:
• Strategic planning and daily crisis management (especially around mealtimes)
• Supporting growth, values, and emotional wellbeing for the little one
• Sharing leadership in parenting, decision-making, and home operations
• Being available, truly available; for my family, parents, siblings, extended family, and close friends
• Keeping the culture strong: laughter, patience, and late-night conversations
• The outcomes aren’t in metrics, they’re in presence, connection, and showing up for the people who matter.
• If you’ve taken the effort to read this, I urge you to join in. Add your own family role under the 'My Family’ company page and help normalize this important part of our lives. It’s time we give it the space and recognition it deserves.

Apr 2011 – Mar 2012 · 11 mos

• Responsible for
• New age Media such as web, Social and Mobile media Marketing
• Corporate branding and communication
• Developing Marketing Communication for the Group of Hospitals
• Key areas of expertise: Digital Marketing, Marketing Automation, Brand Management. Conversion architecture, Content Marketing, Competitive analysis, Inbound marketing, Online Marketing Strategy, Lead Generation, Local SEO, Mobile Application, Online reputation management, Paid search - Pay per click Marketing, ROI Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Strategy, Social Media Marketing (SMM), Social Media Optimization (SMO), Video Marketing, Web Analytics, Responsive Design.

Nov 2010 – Mar 2011 · 4 mos

• Responsible for
• New age Media such as web, Social and Mobile media Marketing
• Corporate branding and communication

Jul 2010 – Nov 2010 · 4 mos

• Was responsible for
• Marketing communication for the group of hospitals,
• Event Management
• Website Management

Jul 2009 – Jun 2010 · 11 mos

• Have been trained and experience in various functions of Marketing such as
• Marketing Communication
• Event Management
• Referral sales and
• Branding

Dec 2008 – Feb 2009 · 2 mos

• Submitted a project titled. Retail potential for 'more. supermarket'
• the project included the following
• the customer attitude survey
• employee satisfaction survey
• identifying and developing a potential catchment map
• analysed effectiveness of different sales promotional tools
• The effect of the above activities on the revenue of the store for a month.