Parinita Kumar — VP of Marketing

I’m a product-led marketing professional working at the intersection of product, user behaviour, and growth. Over the last 8+ years, I’ve built and scaled consumer and wellness-tech products across India and the UAE, with deep experience in product marketing, go-to-market strategy, lifecycle engagement, and activation-led growth. Currently, I lead Marketing and Product Communications at Fitze, a consumer fitness platform, where I own product positioning, GTM launches, onboarding communication, and engagement loops across subscription and incentive-led products. I work closely with product managers, UX, engineering, CRM, and growth teams to translate features into clear value propositions that drive adoption and retention. I’ve led products and brands across zero-to-one and scale-up phases, growing user bases 15x+, launching new revenue streams, and improving engagement metrics through behaviour-led communication. My work has also included driving product communication and engagement for large-scale, city-wide, government-led initiatives with mass consumer participation. With a foundation in healthcare and business management, I bring strong user empathy to everything I build, especially for products that rely on habit formation, motivation, and long-term engagement. I thrive in environments that value clarity, structure, and strong product thinking, and I’m particularly energised by building consumer products that sit at the intersection of experience, data, and meaningful impact.

Stackforce AI infers this person is a Product Marketing Specialist in the Consumer Fitness and Healthcare sectors.

Location: Dubai, United Arab Emirates

Experience: 8 yrs 9 mos