Nov 2024 – Present · 1 yr 4 mos · Navi Mumbai, Maharashtra, India · Remote

• ✨ Roles & Responsibilities:
• Executing and optimizing A3R3 funnel strategies (Awareness, Acquisition, Activation, Revenue, Retention, Referral) to drive customer growth.
• Managing SEO, paid media campaigns (Google Ads, LinkedIn Ads), and content marketing to boost brand awareness and lead generation.
• Designing and implementing Account-Based Marketing (ABM) campaigns targeting CIOs and Marketing Directors.
• Developing blog articles, whitepapers, case studies, and educational content for inbound marketing and community engagement.
• Building and nurturing user communities via Slack, Discord, and webinars.
• Optimizing freemium-to-paid conversion rates through upselling campaigns and improving onboarding processes.
• Creating and managing referral programs to drive 10% monthly growth.
• Monitoring and analyzing campaign performance using Google Analytics, HubSpot, and Stripe.
• Conducting A/B testing on landing pages, email campaigns, and ad creatives to improve conversion rates.
• ✨ Skillset:
• Growth Marketing | Demand Generation | Digital Marketing
• SEO | Paid Media | Email Marketing
• Customer Journey Mapping | Funnel Optimization
• Marketing Automation Tools (HubSpot, ActiveCampaign)
• Data Analytics (Google Analytics, SEMrush, Data Visualization)
• Account-Based Marketing (ABM) | Community Building

Nov 2024 – Present · 1 yr 4 mos · Navi Mumbai, Maharashtra, India · Remote

May 2023 – Oct 2024 · 1 yr 5 mos · Ahmedabad, Gujarat, India

• 1. Strategic Leadership:
• Develop and execute sales strategies aligned with business goals.
• Provide visionary leadership for a culture of excellence and innovation.
• 2. Revenue Generation:
• Drive sales plans to achieve and exceed revenue targets.
• Identify and pursue new business opportunities.
• 3. Client Relationship Management:
• Cultivate and maintain strong client relationships.
• Act as a trusted advisor, ensuring high satisfaction levels.
• 4. Team Development:
• Recruit, train, and mentor a high-performing sales team.
• Implement metrics and evaluations for individual and team optimization.
• 5. Market Analysis and Positioning:
• Conduct market research to identify trends and opportunities.
• Ensure competitive positioning of Green Apex Solutions Ltd's offerings.
• 6. Sales Process Optimization:
• Streamline and optimize sales processes for efficiency.
• Implement best practices in methodologies, tools, and techniques.
• 7. Cross-functional Collaboration:
• Collaborate with other departments for alignment and synergy.
• Foster cross-functional collaboration for holistic client solutions.
• 8. Contract Negotiation and Closure:
• Lead negotiations with clients for favorable terms.
• Oversee the contract closure process, ensuring compliance.
• 9. Performance Reporting:
• Develop and present regular sales performance reports.
• Use data-driven insights for informed decision-making.
• 10. Continuous Learning and Development:
• Stay updated on industry trends and emerging technologies.
• Promote a culture of continuous learning within the sales team.

May 2023 – Oct 2023 · 5 mos · Ahmedabad, Gujarat, India

• Develop and execute sales strategies that align with the company's overall business goals.
• Manage the sales pipeline and track progress towards sales goals.
• Close deals and generate new business.
• Develop and maintain relationships with key customers and prospects.
• Provide training and support to sales team members.
• Monitor and analyze sales data to identify trends and opportunities.
• Stay up-to-date on industry trends and best practices.

Sep 2022 – May 2023 · 8 mos · Ahmedabad, Gujarat, India

• Assisted and worked with the CEO to design the Go-To-Market Strategy for their upcoming Headless CMS product.
• Managed to close a couple of accounts for BigCommerce Projects.

Apr 2022 – Jul 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · Remote

• Responsible to build programs (products) on various marketing and growth topics from scratch.
• Managing cross-functional operations and working closely work the mentors to design the content, the performance team to run the ad campaigns profitably, the content team to write effective static, landing page, and video ad copies, and the sales team to get enough sales for the program.
• Need to ensure profitability at every point in time by controlling the sales and marketing funnels for the program.
• Responsible to build an effective top-of-the-funnel for the program in order to generate more leads.
• Work on acquiring leads organically with the help of social media promotions.
• Designing and imposing viral campaigns for various projects.
• Ultimately work on maintaining full funnel growth of the program with a primary focus to increase revenue out of the program for the organization.

Jan 2021 – Apr 2022 · 1 yr 3 mos · Ahmedabad, Gujarat, India

• Elsner has been a well-known IT company having a vast reach in the industry domain and a great impression on their clients. With an in-house team of more than 160 certified developers, we are operating in building professional web and mobile applications on many different technologies. Also, we manage the Digital Presence of our customers by managing their Social Media and Performance Marketing
• With the Sales and Marketing skills that I have, I have been assigned the role to assist the customers and guide them in the right direction to get their web and mobile application developed. Also, I aim and intend to manage the Growth and Digital Presence of their businesses. Working with Elsner, here are my general KRA:
• Getting in touch with the clients over virtual meetings and understanding their requirements with detailed questions.
• On basis of the information, I assist them in the selection of the right technology to build their dream software and guide them with the right features.
• Once we start the development of the project, I assist them in strategizing the development of the platform and make sure that they get a good quality output as the final result.
• I work on building corporate relationships with various Digital Growth Marketing and development agencies and generate business that profits both parties.
• Having 4 branches of the company including Australia, USA, Canada, and the head office in India we have successfully worked with more than 2500 clients in the past 13 years.
• We help you build, maintain and market your web and mobile application like it's our product.
• Having some ideas to build a website or an app or want us to manage your Social Media? Get in touch in the inbox 😃

Jan 2021 – Apr 2022 · 1 yr 3 mos · Ahmedabad, Gujarat, India

• With EComVa, I manage to design growth strategies for Sales and Marketing. Being a new startup, my team ensures to provide the right solutions to the ECommerce Business Owners with dependable virtual assistants.
• Tasks that I take care of:
• Design growth-oriented digital marketing strategies.
• Focus on all the aspects of the entire growth funnel or Pirate Funnel
• Designing lead magnets
• Writing copies for email marketing, Facebook, and google ads
• Designing the structures and content for Landing pages
• Communicating with the clients to provide them with the best offer possible.

Jun 2018 – Jan 2021 · 2 yrs 7 mos

• In this promoted role as Senior Sales Rep and Growth Marketer, I get a chance to lead the team to achieve better numbers in terms of growth and profits.
• Leading the business development executives to maximize customer acquisition, user engagement, and the resulting financial performance.
• Managing high ticket closing for the web and mobile app development services to ensure smooth conduct of execution during the project development. Also, work on growth hacking their business with classy tech tricks.
• Strategizing workflows to improve the business processes in the organization.
• Specialise in building relations with B2B agencies and corporate clients.
• About NexusLink Services India Pvt. Ltd.:
• The entire team of 75 in-house professionals working on different technologies is on a single mission to revolutionize how you experience the digital business. We make sure to deliver high-performing enterprise applications to improve your business operations and increase your business revenue.
• With 4 offices in different locations in the world, we have served more than 400 clients and worked with multiple corporate industries. NexusLink Services gives an unforgettable experience to its clients by building exceptional software services.
• During the past 9 years, NexusLink Services has managed to be the Top Rated Agencies on Upwork and ensures client satisfaction.

Dec 2017 – Jun 2018 · 6 mos

• Just after joining my first job as a full-time business development executive and setting a new direction in my career, I got to learn various technical and marketing aspects in my initial months of the job. I got to perform the following tasks and assist NexusLink Services in generating more business for web and mobile app development projects.
• Handled generating leads using different marketing strategies including inbound and outbound leads
• Performed cold calling and cold emailing
• Communicating with clients and understanding requirements in the initial stage of communication
• Technical bidding on different bidding portals like Upwork, Freelancer, Guru, etc.
• Preparing official documentation including SLA, MSA, NDA, etc.

May 2016 – Jul 2016 · 2 mos · Ahmedabad, Gujarat, India

• Working in IIHT as a Career Counselling Specialist was my first encounter with a Marketing job and it gave me a new direction in my career as well. Despite being a computer engineer, my love for Marketing increased in the 3 months short time period when I worked in IIHT Ahmedabad during my vacation between 2 semesters.
• Lead the team of 4 counsellors to increase the number of admissions in different IT courses
• Handling cold callings partially and mainly managed counseling students who are seeking career guidance.
• Lead the team to close 60 admissions in major courses like Big Data and Cloud Computing.
• The experience that I had here made me quit the IT development field and choose my passion for Sales and Marketing.