Supriyaa Goswami

CEO

San Francisco, California, United States22 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing strategies for B2B SaaS growth.
Expert in building high-performing marketing teams.
Passionate about data-driven marketing ecosystems.

Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in strategic growth and team management.

Contact

Skills

Core Skills

Product MarketingMarketing Strategy

Other Skills

B2B MarketingBrand MarketingChange ManagementContent MarketingCustomer MarketingCustomer Relationship Management (CRM)Data-driven MarketingDemand GenerationDigital MarketingEmail MarketingEmployer BrandingExecutive CoachingField MarketingGoogle AnalyticsGrowth Marketing

About

As the Head of Marketing at Whatfix, I've been instrumental in propelling the company's growth to a B2B SaaS powerhouse. With a comprehensive approach to marketing, I lead initiatives across brand development, demand generation, product pricing, competitive intelligence, content strategy, analyst and public relations, customer marketing, integrated campaigns, performance marketing, BDR strategies, events and field marketing, industry-specific GTM plans, product marketing, and sales enablement. My passion lies in building cohesive marketing ecosystems that drive measurable results. By aligning cross-functional teams and leveraging data-driven insights, I've successfully built brands and launched campaigns that not only increase awareness but also contribute to revenue growth. I thrive in dynamic environments where innovation meets strategy, and I'm always eager to connect with fellow professionals who are passionate about transforming the B2B SaaS landscape.

Experience

Whatfix

2 roles

Global Head of Marketing

Promoted

Jan 2025 – Present · 1 yr 2 mos · San Francisco Bay Area

Head of Product Marketing

Nov 2020 – Present · 5 yrs 4 mos · San Francisco Bay Area

Global marketing leader with B2B SaaS expertise in scaling companies to $100 million ARR and beyond. Skilled in crafting and executing marketing strategies across GTM, Product Marketing, Pricing & Packaging, Competitive Intelligence, Customer Marketing, Content Marketing, Sales Enablement, Value Engineering, Brand Building, Analyst Relations, and PR. Known for building and leading high-performing marketing teams while being hands-on. Expert in strategic collaboration with CRO and CPO to drive demand generation, accelerate growth, and maximize revenue opportunities.

Strategic Marketing ManagementPMMProduct MarketingMarketing Strategy

Inmobi

4 roles

VP & Global Head of Marketing

Promoted

May 2019 – Nov 2020 · 1 yr 6 mos

Led a global team of marketers. Developed marketing strategy, owned marketing influenced revenue goals and drove awareness of the InMobi brand. Developed product marketing strategies to retain and engage InMobi customers. Ran the PR function to drive coverage and build media relationships.

Head of Marketing, North America

Jan 2018 – Jul 2019 · 1 yr 6 mos

Led a team of 6 marketers responsible for a data driven approach to identify & create target customer segments, strategic narratives, messaging, thought leadership content, to influence and define product roadmaps. Also responsible for field marketing, digital marketing and content marketing.

Marketing Director: APAC, Middle East & India

Jul 2015 – Dec 2017 · 2 yrs 5 mos

Led a team of 4 marketers to develop and execute marketing strategy for key customer segments. Developed and deployed field marketing campaigns, partner marketing efforts, PR & Strategic Communications.

Human Resources Director

Mar 2013 – Jul 2014 · 1 yr 4 mos · Bangalore

HR leader for technology and product groups globally. Led and mentored a team of HR professionals to oversee key HR processes including performance management, hiring, rewards and employee engagement.

Adobe systems

Sr. Manager HR

Jan 2010 – Mar 2013 · 3 yrs 2 mos

Led Human Resources for a 1000 member strong technology organization. Managed Organization Development and Learning initiatives for Adobe India.

Aon

Head- Talent and Organization Consulting, Technology Segment

Feb 2005 – Jan 2010 · 4 yrs 11 mos

Led teams of upto 10 consultants on projects across India, Asia, Middle East and Mauritius. Managed key accounts and drove y-o-y growth of the Leadership and Talent Consulting practice.