Feb 2023 – Jun 2023 · 4 mos

• Supervise and lead a team of six marketing professionals specializing in content creation, SEO, Google ads, design, and web development
• Ideate, strategize, and draft layouts for 100 high-converting landing pages, resulting in a 272% hike in month-on-month signups
• Track campaign performance via Google Analytics and Hotjar to enable data-driven decision making
• Achieved 55% increase in LinkedIn followers through professional posts and proactive outreach
• Devised launch and marketing strategy for an e-book on Product Hunt which got featured in ‘Top 25 Launches of the Day’

Jun 2022 – Feb 2023 · 8 mos

Apr 2022 – Jun 2022 · 2 mos

• GrowthX is a product and growth program created by leaders from companies such as Dunzo, Sokrati, Razorpay, CRED, and the likes.
• GrowthX fellows are from the top companies in India such as Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco, Unacademy, Khatabook Edelweiss, MobiKwik, Kotak Mahindra, Smallcase, Toppr, and many more.
• What I could own, end-to-end after GrowthX?
• Acquisition: Decision framework & deep dive into four major acquisition channels viz organic, ads, referral, product integrations. How to scale & prioritize acquisition channels? & more.
• Onboarding. Design onboarding flows that hit activation metrics. Breakdown of how to create onboarding for web and mobile products.
• Engagement & Retention: Creating the right kind of segmentations with frameworks. Solving retention while reducing churn.
• Monetization: Identifying user segments to monetize, building pricing strategies, running pricing experiments.
• Growth Teams & Processes. Setting up & evolving growth teams. Fostering a growth culture throughout the organization.
• Capstone Project. A 3-week capstone project. I will work with a team of marketers, designers, product managers, etc., to build an end-to-end growth strategy from acquisition to monetization.

Jan 2021 – Mar 2021 · 2 mos · Delhi, India

• Worked with KPMG Global’s Ireland Audit team for two months on a secondment basis.

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Noida, Uttar Pradesh, India

• ￫ Analyzed effectiveness of test of details and test of controls involving verification of housing finance loans, revenue, purchase, etc.
• ￫ Carried out advanced background verification of clients and their KMPs for filing the Client Acceptance form (CAF) and ensuring the Client Continuance Evaluation (CCE).

Jan 2019 – Feb 2019 · 1 mo · Delhi, India

• ￫ Generated four leads for the company and laid out business proposals for meetings.
• ￫ Multiplied the firm's outreach by 5x via E-mail marketing.
• ￫ Planned out the digital marketing campaign for the firm.

Dec 2017 – Feb 2018 · 2 mos · Delhi, India

• ￫ Generated revenue via sales and marketing for the business.
• ￫ Designed and delivered customized greenery solutions for clients, from procurement to after-sales services.

Jul 2017 – Jun 2018 · 11 mos

• Facilitated the recruitment of over 250 applicants; conducted multiple orientations and inductions; maintained HRIS and conducted continuous evaluations of the team members

Aug 2016 – Jul 2017 · 11 mos

• ￫ Empowered more than 40 underprivileged women to become self-sufficient by helping them procure e-rickshaws at subsidized rates and held basic self-defence classes for those women.
• ￫ Provided prosthetic bras to breast cancer survivors and assisted them and their family members in securing jobs.
• ￫ Opened skill incubation centres in various remote areas across Delhi NCR, thereby providing jobs to over 120 people under the central government’s PMKVY scheme.
• ￫ Worked with a team of 90 people to convert a rural village into an aesthetic model village.