Jun 2021 – Apr 2022 · 10 mos

Oct 2015 – Jun 2021 · 5 yrs 8 mos

Jul 2015 – Oct 2015 · 3 mos · Hyderabad Area, India

Feb 2015 – Jul 2015 · 5 mos · Hyderabad Area, India

• As a Campaign Lead at ExterNetworks i would analyse the day to day campaigns that we send out for nurturing and define strategies for future campaigns.
• As a lead Nurturing professional i leverage on the content and see that the content that has been built is effective to the email list to which email will be sent.
• As a part of Marketing Automation, i leverage on HubSpot tool to manage email campaigns, landing pages and maintain the prospects database.
• I make a through analysis and create Buyers Persona's and update it from time to time which would help in targeting email campaigns and also knowing the pain points and trends of targeting email list.
• As lead Generation Specialist, i would segment the lead prospects using lead scoring and categories the qualified leads by assigning scoring to leads which would help in nurturing process.
• As Email Marketing Specialist, i would see that the email campaigns that are being sent are meeting ISP standards so the email lands in customers inbox. I would deisgn life cycle campaigns which helps in sending right content to right list at right time.

May 2013 – Feb 2015 · 1 yr 9 mos

• Product Management of Cross Channel CRM and Web Reporting & Analytics Product
• Digital CRM Stretegy Solutions(Email, SMS)
• Developing the effective Email Creative’s using HTML and CSS as per ISP standards.
• Working closely with Account management team and international clients to launch new Digital campaigns, suggesting targeting for the Email campaigns, analyzing customer behaviour, customer segmentation and insights, Post Campaign Analysis, Analysis campaign and suggesting ways to improve Campaign KPI’s.
• Targeting customers for various email campaigns like acquisition, retention, reactivation and other adhoc campaigns developing weekly revenue reports. Working on adhoc projects to improve customer engagement, segmentation and reactivation.
• Responsible for driving NEW customer acquisitions & enriching ad content on website by running targeted campaigns to reach right audienceManaged campaign management platform and increased subscriber database.
• Maintaining monthly, quarterly, and yearly summary reports.
• Working on Google Analytics and keeping track of the website performance.
• Conducting email campaign setup including email design and configuration optimizes existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment.
• At times managed multiple campaigns i.e. 20 in a day and helped business to get a greater Open Rate and significant CTR
• Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns
• Contributed to keep the extremely happy clients by understanding and meeting their expectations
• Performed market research and suggested advanced platforms of mail service providers to yield the better results
• Maintaining smooth flow of deliverability at major ISP's for Return Path and Sender Score Certified clients.

Oct 2012 – Jun 2013 · 8 mos

• Job Responsibilities:
• Build, test and launch simple to highly advanced email campaigns and interactive programs using the Zeta Interactive® platform on-time, on-budget and without any errors.
• Build effective email creative’s with HTML coding.
• Review project requests from clients to determine how to implement using established.
• Gather and Manage the client's day to day campaign requirements.
• Estimate effort and negotiate the timelines with client and other teams.
• Work with different teams such as graphic designers, technical services (Customization & network centre, research) to deliver the service by using the product, service process and client specific knowledge within the defined timelines.
• Processes and best practices, and scope production requirements for custom projects.
• Provide solutions for problems by identifying, evaluating and implementing alternatives in a professional manner.
• Consult with existing clients and prospective clients on technical and/or complex projects.
• Email deployment (Campaign Management) experience.
• Web reporting and analytics.

Oct 2010 – Oct 2012 · 2 yrs

• Job Responsibilities:
• Perform high-level analysis of the projects done by the client at different times and the behaviour of them across the periods.
• List segmentation and working on queries to build lists from database
• Presenting the results of the campaigns to the clients and explaining them how the campaign did in different sectors depending on the factors like creative, deployment date, time etc.
• Guide customer in deploying complex campaigns.
• Deal with Account management and Project management.
• Develop email creatives using HTML5, CSS3 in email standards and check for rendering and make minor tweaks based on rendering issues.