Feb 2019 – Dec 2019 · 10 mos · Mumbai, Maharashtra, India · On-site

• My responsibilities include:
• Overseeing a marketing budget of ₹4 Cr, targeting regions such as South-East Asia, the Middle East, the UK, and North America.
• Leading strategic marketing and global go-to-market planning, providing decision-making support and research for CXO-level leadership.
• Managing branding and corporate communications for various events, including web and physical events, tradeshows, digital and paid media, and public relations.
• Establishing and maintaining analyst relations with third-party research firms like Gartner, Chartis, IBSi Cedar, and Celent to secure Infrasoft latter rebranded as Kiya.ai’s presence in global reports such as Gartner’s MQ, Chartis RiskTech100, and IBSi Sales League Table.
• Coordinating both digital and physical events, from conceptualization to on-ground execution, by identifying and evaluating relevant global opportunities.
• Cultivating strong PR relationships with prominent publications such as Economic Times, other Business Press and Online Media

Feb 2018 – Dec 2018 · 10 mos · Chennai Area, India

• Global Marketing Leader, Digital Face at Intellect Global Consumer Banking (iGCB)
• Digitizing the Banking Industry: Led initiatives to transition banks from legacy systems to cutting-edge digital solutions.
• Global Marketing Strategies: Devised and executed comprehensive marketing strategies, driving global brand growth and differentiation.
• High-Impact Campaigns: Managed and executed high-impact marketing campaigns, enhancing brand visibility and market presence.
• Team Leadership: Directed a dedicated team in managing relationships with industry influencers, product marketing, thought leadership, field marketing, and analyst relations.
• Industry Recognition: Achieved consistent recognition for Digital Face as a leader in the banking platform space by analysts such as Forrester, IBS, and Gartner.

Mar 2014 – Feb 2018 · 3 yrs 11 mos · Greater Chennai Area

• Brand Creation: Key contributor in developing multiple brands under the Technosoft (later rebranded as Apexon), collaborating with stakeholders and creative agencies to establish refreshed brand identities and supporting materials.
• Brand Identity Rollout: Led the organization-wide rollout of new brand identities through internal portals, communications, and comprehensive roadshows, ensuring clear understanding and application guidelines.
• Employee Engagement: Enhanced employee awareness across multiple locations by developing a quarterly communication strategy that highlighted achievements, initiatives, and investments.
• Global Sales Support: Supported critical sales pitches from creative development to execution, contributing to significant wins across the sales cycle.
• Sales Training and Collateral Management: Designed and implemented a comprehensive sales training program, ensuring sales teams were well-versed in services, value propositions, and latest developments. Collaborated with key customers to revamp the service portfolio, transitioning from staffing to IT services.
• Key Responsibilities: Marketing Strategy, Demand Generation, Sales Enablement, Digital Marketing, Public Relations (PR), Analyst Relations (AR), Events & Conferences, Social Media

Mar 2012 – Feb 2014 · 1 yr 11 mos · London Area, United Kingdom

• Global Marketing Leader for Cisco's Top Partners
• Contracted as a Partner Marketing Manager for three of Cisco’s top nine global partners, I served as the Global Marketing Manager for Cisco System's award-winning Marketing Concierge (mConcierge) partner marketing planning and execution service. I spearheaded the integrated marketing campaign strategy for Wipro, HCL, and Tata, collaborating with corporate and field marketing stakeholders to provide robust marketing support, enabling these partners to achieve their Cisco revenue goals.
• Key Responsibilities:
• Campaign Management- Directed a team of copywriters, designers, and third-party marketing automation vendors to develop targeted, revenue-generating integrated campaigns utilized by over 350 Cisco channel partners worldwide.
• Innovative Initiatives- Led the development, vendor management, and execution of cutting-edge initiatives such as partner co-branded videos, lead qualification, pay-per-click campaigns, and social media syndication.
• Service Evangelism - Raised awareness across Cisco for the nascent mConcierge marketing enablement service, fostering strong relationships with global sales and marketing stakeholders and championing the importance of channel marketing.
• Additional Responsibilities:
• Developed and implemented integrated marketing plans for lead generation.
• Supported the channel sales team in specific opportunities.
• Identified potential partners for high-value nominations in collaboration with partner sales teams.
• Monitored and managed partners' execution of all campaign activities and milestones, ensuring alignment with messaging and best practices.
• Managed partner funding based on milestone achievements.
• Measured and analyzed success metrics and pipeline to maximize return on investment.
• Prepared reports and provided ongoing feedback to stakeholders.
• Key Tasks: Marketing Strategy, Demand Generation, Sales Enablement, Digital Marketing, Public Relations, Analyst Relations, Events

Sep 2010 – Sep 2011 · 1 yr · UK

• World-Class Academic Achievement: Bath MBA**
• The Bath MBA is a prestigious program, ranked **2nd in the UK** and **Top 20 Globally** by The Economist in 2013 ('Which MBA?'). It also holds the distinction of being ranked **1st in the UK** by The Times in 2013. This program is accredited by both AMBA and EQUIS, underscoring its excellence and global recognition.
• The full-time MBA curriculum is comprehensive, covering a wide range of critical business areas, including:
• Accounting & Corporate Finance**
• Operational Management**
• Analysis for Decision Making (Statistics)**
• Strategic Marketing**
• Leading and Managing Change**
• Strategy**
• Business Analytics**
• Innovation and Marketing**
• This rigorous academic training equips graduates with the skills and knowledge to excel in the dynamic world of business.

May 2008 – Sep 2010 · 2 yrs 4 mos · India, USA

• Global Marketing Leader for Hexaware TTHL's USD 48 Million Practice (Ranked 9th Globally)**
• Spearheaded global marketing efforts for Hexaware TTHL, driving a USD 48 million practice ranked 9th in the world. Deployed a multi-channel marketing strategy encompassing 25 tradeshows and exhibitions, over 60 marketing campaigns, 48 refreshed collaterals, and extensive online, social media, and PR initiatives, all managed through Eloqua, a leading marketing automation tool.
• Integrated Marketing Campaign Implementation**: Leveraged advanced marketing tools to plan, design, and execute complex integrated marketing campaigns. These campaigns supported lead generation, product promotion, and brand awareness, maximizing new customer acquisition, retention, and profiling across direct and indirect channels.
• Public Relations Excellence**: Awarded Best Marketing Manager for the Best Integrated PR Marketing Campaign.
• Achievements**:
• ACE Award Winner**: Recognized for the best marketing campaign.
• Lead Generation**: Generated 116 leads, resulting in $7.5 million in new business.
• PR Coverage**: Achieved the largest PR coverage across 208 media properties for the Bar Coded Boarding Pass framework, generating 8 new prospects.
• Industry Recognition**: Secured 3 speaking opportunities at top industry conferences without financial commitment.
• Product Launches**: Successfully launched 4 major products and various upgrades globally, on time and within budget.
• Lead Increase**: Boosted leads passed to the sales team by 18% through e-campaigns.
• Conversion Rates**: Achieved a 25% conversion rate on interactive dialogues and innovative calls to action.
• Tradeshow Success**: Increased year-on-year footfall at TTHL tradeshows by 20%.
• Campaign Management**: Managed 60 integrated marketing campaigns, reaching 200,000 global contacts through Eloqua.
• Account Based Marketing**: Directed ABM programs for 30 marquee accounts and over 600 client contacts.

Jun 2006 – May 2008 · 1 yr 11 mos

• Global Technology and IT Services Leader**
• A US$5 billion enterprise, ranked as the fifth largest IT company in India and 48th globally among IT services providers, with a workforce of over 73,420 employees across 26 countries.
• Head of Presales, Software Product Engineering Group**: Led the presales team for a US$35 million division at HCL Technologies.
• Team Leadership**: Managed a team of nine professionals across multiple locations.
• Revenue Generation**: Generated responses to RFIs and RFPs worth over US$50 million.
• Major Wins**: Secured four large multiyear deals from global IT giants, totaling over US$15 million.
• Global Sales Support**: Supported a 20-member global sales team based in the USA, Europe, and APAC.
• Process Implementation**: Contributed to the "Knowledge Management Initiative" at HCL using MS SharePoint.
• Framework Development**: Created a framework for easy access to over 200 RFIs, RFPs, and EOIs.
• Digital Bidding**: Managed RFP responses through internet bidding systems.

Jul 2005 – Jun 2006 · 11 mos

• Global IT Services Provider for Turnkey Systems Integration Solutions**
• Specializing in custom software implementation, hardware optimization, and data center maintenance.
• Achievements**:
• Strategic Marketing Initiatives**: Developed four key marketing strategies and managed 30 critical collateral cycles.
• RFI and RFP Expertise**: Successfully responded to over 25 RFIs and 10 RFPs, driving business growth.
• Digital Presence Management**: Oversaw the corporate website, ensuring it effectively represented the company's brand and offerings.
• Global Sales Support**: Provided essential support to a six-member global sales team, enhancing their ability to secure new business.

Apr 2000 – Jul 2005 · 5 yrs 3 mos · Hong Kong, United Arab Emirates, Sri Lanka, Maldives, India

• Confederation of Indian Industry (CII)**
• The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry-led organization playing a proactive role in India's development.
• At CII, India's premier industry body, I was integral to organizing nearly 200 tradeshows and conferences across various industries, including custom events. My responsibilities encompassed the entire event lifecycle, from concept development and theme creation to selling and execution.
• Unique Expertise**: My experience spans the full spectrum of event management, from identifying opportunities and negotiating contracts to pre- and post-event marketing, creative development, and logistics. I have worked on both the conceptual and organizational sides at CII and as a service provider at HCL Technologies and Hexaware.
• Achievements**:
• Consulted and gained hands-on experience in sectors such as Logistics & Supply Chain Management, Information Technology, Automobile, Food Technology, Cosmetics, and FMCG.
• Instrumental in establishing the 3rd (2001) and 4th (2003) editions of India’s exclusive event on Logistics and SCM.
• Organized and marketed 14 trade shows across six industry verticals.