Lena Shenkarenko

CEO

Yerevan, Armenia9 yrs experience

Highly StableAI Enabled

Key Highlights

Scaled SaaS companies through hypergrowth stages.
Led product marketing teams to significant user growth.
Expert in developing effective go-to-market strategies.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on product positioning and go-to-market strategies.

Contact

Skills

Core Skills

Marketing StrategyProduct Marketing

Other Skills

A/B TestingArtificial Intelligence (AI)BaremetricsBusiness-to-Business (B2B)Competitive IntelligenceConversion OptimizationCreative MarketerCross-functional CollaborationCustomer Feedback AnalysisCustomer InsightsCustomer InterviewsCustomer Value EnhancementGo-to-Market StrategyHubSpot Marketing HubLead Qualification

About

Most B2B SaaS founders hit the same wall between Seed and Series B: Your positioning sounds like everyone else's. Your ICP is fuzzy. Your team isn't aligned on messaging. Launches don't move the needle. I've been there, and I've fixed it. Over the past eight years, I've scaled SaaS and AI companies through their messiest, fastest growth stages: Miro – Joined as employee #61 when we had 1 million users. Built and led the core & growth product marketing team through hypergrowth to 30+ million users. Partnered with 20+ product teams on dozens of launches over nearly 6 years. Mavenoid – Owned GTM for enterprise AI hardware support automation. Led customer research that shaped positioning, which drove 30% of new pipeline. Created sales and CS assets that actually helped teams close and retain. Rask AI – Led messaging that increased conversion and LTV while cutting the marketing budget by 67%. Built playbooks that helped sales win more deals. Wrote thought leadership that raised trust and visibility in a crowded space. Now I work fractionally with founders who need someone who's done the work, not a consultant with a deck. I clarify your ICP. Nail your positioning. Build GTM strategies that work. Get your team executing fast. I thrive in fast environments: write, execute, strategize, launch, iterate, lead. The outcome? Shorter sales cycles. Higher-quality pipeline. Marketing that drives revenue, not just "awareness." Ready for clarity and growth? Let's talk.

Experience

Rask ai

2 roles

Head of Marketing

Promoted

Mar 2024 – Oct 2025 · 1 yr 7 mos · Remote

I led a team of 5 marketers
My focus on conversion optimization and customer value enhancement resulted in 26% growth in self-service customer LTV
I contributed to B2B conversion rates increase through improved lead qualification and targeting
I orchestrated cross-functional collaboration between sales, product, design, engineering, and customer support to accelerate deal velocity, improve ROI, and bring new features to market
In my last year at Rask AI I oversaw new product research, development, and promotion initiatives to create a new revenue stream for the business

Conversion OptimizationCustomer Value EnhancementCross-functional CollaborationLead QualificationTargetingMarketing Strategy+1

Head of Product Marketing

Dec 2023 – Mar 2024 · 3 mos · Remote

Mavenoid

Senior Product Marketing Manager

Oct 2022 – Nov 2023 · 1 yr 1 mo · Remote

Developed and trained the team on 20+ sales enablement assets based on customer feedback and win/loss analysis
Conducted in-depth customer interviews to refine product positioning and messaging, resulting in producing customer success stories featuring enterprise brands like Stanley Black & Decker and Husqvarna
Collaborated with cross-functional teams to execute feature launches every six weeks
Secured analyst validation through strategic briefings with Forrester, elevating brand credibility

Sales EnablementCustomer InterviewsProduct PositioningMessagingCross-functional CollaborationProduct Marketing

Miro

Core & Growth Product Marketing Leader

Mar 2017 – Oct 2022 · 5 yrs 7 mos

Built and led a product marketing team of 4 PMMs, partnering with 20+ product teams to develop and execute go-to-market strategies for dozens of feature launches
Established foundational product marketing frameworks that scaled with company growth through Series A, B, and C funding rounds
Developed messaging and positioning strategies that supported Miro's rapid user growth from 1M to 30M+ users during tenure
Gathered customer insights and competitive intelligence to shape product positioning, contributing to Miro growth from early-stage startup to unicorn status

Product MarketingGo-to-Market StrategyMessagingPositioningCustomer InsightsCompetitive Intelligence

Speedpro imaging erin mills

Marketing assistant

Apr 2013 – Jan 2014 · 9 mos · Toronto, Canada Area

I managed company's social media pages:
Twitter: twitter.com/SpeedproErinM
Facebook: facebook.com/speedproerinmills
LinkedIn: linkedin.com/company/speedpro-imaging-erin-mills‎
Google +: https://plus.google.com/+SpeedproerinmillsCa
Blog: http://www.speedproerinmills.ca/blog/
Communicating with prospective and existing clients was also part of my job.
As a member of Speedpro team I enjoyed providing efficient and appealing visual solutions to marketing challenges. I'm knowledgeable about dealership and real estate signage and could help prospective clients create a great trade show display or banner, promote their business with window graphics or sidewalk signs and advertise their company 24/7 with vehicle graphics.

Centennial college

Virtual Tour Guide

Jun 2012 – Aug 2012 · 2 mos · Toronto, Canada Area

I was in charge of:
Connecting with prospective Russian-speaking Centennial College students
Providing information services for international students
Social networking: updating currently enrolled Russian-speaking students on cultural, sport and educational events organized in Centennial College and elsewhere in Toronto on Russia's most extensive social network vk.com