Sep 2024 – Present · 1 yr 6 mos · Singapore, Australia

• Helping the next generation of SaaS sales talent break into the industry through the Launchpad Academy. Passionate about mentoring and supporting future sales stars as they start and grow their careers.

May 2020 – Present · 5 yrs 10 mos · Singapore

• Pavilion is a private, invite-only community for senior sales and marketing leaders at high-growth companies. With chapters across the U.S., Western Europe, and a growing presence in Asia Pacific, we’re a global network focused on connection, development, and shared success.

Apr 2016 – Oct 2018 · 2 yrs 6 mos · Sydney, Australia

• Reignited my passion for startups by joining ProductReview to accelerate revenue growth, scale SaaS subscriptions, and expand our footprint across Australia’s digital ecosystem.
• Built and led a high-performing commercial team driving growth across SaaS subscriptions, advertising, and partnerships.
• Scaled recurring revenue for our Brand Management SaaS platform by onboarding hundreds of Australian brands to manage reputation, respond to reviews, and optimize visibility.
• Grew advertising revenue by developing and selling native and digital ad solutions to enterprise clients, connecting them with ProductReview’s 9M+ monthly users.
• Optimized ad tech infrastructure, leading initiatives in programmatic advertising, header bidding, and SSP integrations to improve yield and efficiency.
• Launched new monetization streams, converting user-generated content into branded content, audience extensions, and data products.
• Forged strategic partnerships with media and affiliate networks to extend market reach and boost cross-channel performance.
• Directed marketing operations, overseeing growth marketing, digital campaigns, user acquisition, and marketing automation - while serving as the company’s public spokesperson.
• 𝘒𝘦𝘺 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵𝘴:
• Drove triple-digit annual revenue growth across our SaaS and advertising streams within the first 12 months, and expanded the business 5-fold in 2 1/2 years.
• Expanded SaaS subscription base by over 200%, positioning ProductReview as a must-have platform for Australian consumer brands.
• Recognized for revitalizing ProductReview’s commercial strategy, transforming the business into a diversified, multi-revenue model.
• Invited speaker and media spokesperson, representing ProductReview in national business and tech media.

Jan 2011 – Jan 2016 · 5 yrs · Singapore, Australia, New Zealand

• Led Forrester’s sales, strategy, and business development across the Asia Pacific region, overseeing operations in Australia, China, India, and Southeast Asia. Responsible for driving regional revenue growth and expanding market presence.
• Leadership & Team Management: Managed a high-performing team of 47 sales directors, account executives, and support staff across multiple geographies.
• Revenue & Growth: Accountable for top-line growth of research and data subscription services, as well as consulting engagements, with a focus on supporting CMOs and CIOs in areas such as customer experience, digital transformation, eCommerce, big data, and mobility.
• Cross-Functional Collaboration: Partnered closely with research and consulting teams to develop and deliver impactful solutions tailored to client needs.
• Post-Acquisition Integration: Successfully led the integration of Springboard Research into Forrester, consolidating four country operations into a unified Asia Pacific region and more than tripling the business.
• Strategic Execution: Directed all aspects of sales strategy, go-to-market execution, hiring, and budgeting for the region.
• 𝘙𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 & 𝘐𝘮𝘱𝘢𝘤𝘵:
• Winner of Forrester’s Chief Sales Officer Award and Quality Award (2013) – two of the company’s top eight global awards.
• Member of Forrester's Presidents Club (2015).
• Named one of Singapore’s Top 100 Social Sellers by LinkedIn.
• Honored with the creation of the “Chris Perrine Award”, now presented annually to the top employee in the Asia Pacific region.

Jan 2004 – Jan 2011 · 7 yrs · Singapore

• Co-founded, built, and scaled a high-growth technology market intelligence firm, driving global expansion, revenue growth, and successful acquisition.
• Scaled operations from start-up to 80+ employees across India, China, Southeast Asia, North America, and the Middle East.
• Directed global sales, business development, and marketing, expanding our enterprise client base across Fortune 500, technology vendors, and government sectors.
• Established international research centers in India, China, and Morocco, enabling cost-effective delivery of scalable research solutions.
• Defined corporate strategy and optimized operations, overseeing finance, HR, and technology to support sustainable growth.
• Negotiated and executed our acquisition by Forrester Research, securing a strategic and successful exit.
• 𝘒𝘦𝘺 𝘈𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵𝘴:
• Built a multi-region business from zero to global scale.
• Expanded client footprint across APAC, North America, and EMEA.
• Delivered a successful founder-led exit through strategic acquisition.

Jan 2000 – Jan 2002 · 2 yrs · Singapore

• Drove strategic market expansion beyond technology clients into high-value verticals including banking & finance, venture capital & private equity, government, ecommerce, and Fortune 500 enterprises operating in Asia Pacific.
• Increased annual revenues by 536%, growing from $550K to $3.5M in just two years, outperforming targets despite a market downturn in technology spending.
• Recruited, trained, and led a top-performing enterprise sales team, specializing in recurring revenue models through annual research subscriptions averaging $57K per contract.
• Consistently delivered sales excellence, ranking as the #1 sales team across Asia Pacific in 2000–2001.
• Partnered with clients and product teams to design and launch new market research solutions tailored for the Chinese and Indian markets, driving adoption in emerging economies.

Jan 1996 – Jan 1998 · 2 yrs · Hong Kong, Singapore

Jan 1998 – Jan 2000 · 2 yrs · Singapore, Malaysia

• Market Expansion & Leadership: Launched and scaled our sales across Australia, China, and Southeast Asia, establishing Datastream as a the market leader in the small business & mid-market space.
• Revenue Growth & Resilience: Doubled annual sales during the Asian Economic Crisis by executing resilient go-to-market strategies, driving customer adoption, and strengthening enterprise account relationships.
• Regional Performance & Market Share: Expanded Asia Pacific into Datastream’s largest international revenue region, surpassing growth targets and increasing global market share.
• Team Leadership & Development: Built and managed a 16-person cross-border sales team across Australia, China, Singapore, and Thailand, driving consistent quota attainment and top-line growth.
• Sales Strategy & Enablement: Designed and implemented a regional sales methodology and enablement program that improved forecast accuracy, shortened deal cycles, and increased win rates.

Jan 1994 – Jan 1996 · 2 yrs · San Jose, Costa Rica

• Regulatory Compliance & Logistics: Ensured 100% compliance with international trade regulations, coordinating logistics and customs clearance for gold and silver exports from Costa Rica to Canada.
• Client Relations & Representation: Represented a leading global refiner, Handy & Harman Precious Metals, serving as a liaison to build and sustain long-term business relationships.
• Risk Management & Operational Efficiency: Delivered measurable results in lowering operational risks in transporting precious metals, achieving on-time, cross-border delivery of gold & silver ore valued in the millions.