Jul 2022 – Apr 2023 · 9 mos · Bengaluru, Karnataka, India

• 🔹 Led B2B/B2C expansion, securing top 35 ranking on Google Play Store (F&B) with 150K+ downloads in 6 months.
• 🔹 Optimized funnel, boosting conversion rates by 125% and slashing CPI by 60% through cohort targeting.
• 🔹 Launched Foodtech business, reaching INR1.2Cr monthly revenue in <12 months.
• 🔹 Coordinated marketing for targeted email campaigns, yielding 20% higher open rates and 15% higher CTR.
• 🔹 Conducted TNAs, designed and executed training programs, enhanced productivity, and expanded sales by 400%.

Oct 2021 – Jul 2022 · 9 mos

• 🔹 Managed INR 2500Cr portfolio, doubling customer awareness and boosting market share by 50bps.
• 🔹 Used behavioral attributes for cohort targeting and got a 20% higher CTR and 10% more merch conversions.
• 🔹 Integrated recommendation widgets, achieving 5% traffic adoption with 3X higher conversions.
• 🔹 Developed and executed seasonal and holiday promotional strategies, achieving a 25% spike in sales.
• 🔹 Leveraged social media for product promotions, increasing brand engagement by 30% and driving online sales growth.
• 🔹 Implemented feedback loops, driving continuous product improvement and a 15% increase in NPS.
• 🔹 Built comprehensive FAQ and help sections, improving self-service rates by 25% and reducing support queries.
• 🔹 Applied QA processes for online products, reducing return rates by 10% with better descriptions and quality checks.

Mar 2021 – Sep 2021 · 6 mos

• 🔹 Achieved 50% growth in Private Brands' share within 3 months, driving a 70bps improvement in category bottom line.
• 🔹 Forged strategic partnerships with Thomson and Motorola, boosting online traffic by 25% through product launches.
• 🔹 Collaborated with cross-functional teams, integrating eCommerce initiatives and gaining a 20% efficiency boost.
• 🔹 Developed joint promotional campaigns with brand partners, driving a 15% increase in collaborative sales.
• 🔹 Enhanced conversion rates by 50bps through the introduction of Rich Search for Private Brand Listings.

Jan 2019 – Feb 2021 · 2 yrs 1 mo

• 🔹 Led the growth of refurbished and long tail new devices, generating INR 10 Cr revenue in <18 months from inception.
• 🔹 Engineered a 2% increase in conversions by strategically implementing growth levers like Search and Reco Widget.
• 🔹 Provided regular reports on eCommerce merchandising performance, leading to insights that improved sales by 10%.
• 🔹 Developed financial models for pricing strategies, achieving a 15% increase in gross margins.
• 🔹 Conducted thorough market research, identifying emerging trends that boosted product relevance and sales by 20%.
• 🔹 Implemented green logistics solutions, reducing the carbon footprint of eCommerce operations by 15%.
• 🔹 Implemented cost-saving measures across eCommerce operations, resulting in a 10% reduction in expenses.
• 🔹 Reviewed eCommerce strategies based on market dynamics, leading to sustained revenue growth of 8% YoY.
• 🔹 Expanded platform listings from 5K to 40K by onboarding additional vendors and introducing seller-friendly schemes.

Jul 2017 – Dec 2018 · 1 yr 5 mos

• 🔹 Analyzed traffic attribution and conducted funnel analysis by implementing Adobe Omniture.
• 🔹 Monitored competitor activities, implementing strategies that improved market share by 5%.
• 🔹 Utilized advanced data analytics tools to track and optimize eCommerce performance and reduced stockouts by 25%.
• 🔹 Analyzed customer feedback, driving a 20% increase in repeat purchases through targeted product offerings.

Dec 2016 – Jun 2017 · 6 mos

• 🔹 Launched the Assured Buyback program, drove device exchanges and bolstered the refurbished product ecosystem.
• 🔹 Transformed a 95% fragmented market into an 85% organized market within a year.

Jul 2012 – Dec 2013 · 1 yr 5 mos · Noida Sector 125 UP

• 🔹 Forged relationships with over 50 vendors, negotiating terms that saved 10% on procurement costs.
• 🔹 Implemented inventory optimization strategies, achieving a 20% reduction in holding costs.
• 🔹 Coordinated with supply chain teams to ensure timely restocking, leading to a 15% decrease in backorders.